ZZ91 Information: In Kunshan Development Zone, Jiangsu Blonde Technology New Materials Co., Ltd., invested by Blonde Technology Group, has become an important part of the Group's layout in the East China market in less than five years. It has maintained a rapid growth rate every year for five years. It is a new show for the city's new materials industry. Under the current economic downturn, the company still shows the development trend of a high-tech enterprise against the market.
Plastic products are ubiquitous and are widely used in various industries such as airplanes, automobiles, home appliances, tools, IT, lighting, sports, etc., and play an indispensable role in production and life. The technology of high-performance modified plastic granules as the main product, the market share in the automotive industry is the first, up to 32%; the market share of the home appliance industry is the first, up to 28%; the market share of the power tool industry is the first, about 5 %. With a very high market share, Blonde Technology is the world's top 5 in this new materials industry.
In Kunshan Development Zone, Jiangsu Blonde Technology New Materials Co., Ltd., invested by Blonde Technology Group, has become an important part of the Group's layout in the East China market in less than five years. It has maintained a rapid growth rate every year for five years and has grown into a new city. A newcomer to the materials industry. Under the current economic downturn, the company still shows the development trend of a high-tech enterprise against the market.
Performance highlights, the previous August year-on-year growth of more than 30%
Into the Jiangsu Blonde Technology Factory, a fully loaded truck drove to various markets. From January to August this year, the company has exceeded the sales plan targets, which is more than 30% compared with the same period of last year. In the vast East China market, Jiangsu Blonde Technology holds more than 10% market share.
Zhao Yu, assistant to the general manager of the company, told reporters that Jiangsu Blonde Technology, established in 2010, has taken a new step every year. In trial production in 2012, sales in the year exceeded 100 million yuan. Since 2013, production and sales have doubled year after year. At present, Jiangsu Blonde Technology has established long-term cooperative relationships with many Fortune 500 companies, including Volkswagen, Ford, GM, Sony, Gree and other well-known companies.
The high attention to technology research and development and new product development is an important weight for the rapid growth of Jiangsu Blonde Technology. In order to continuously improve research and development capabilities, the company invests 40 million yuan each year for scientific research, establishes a relatively complete material research and development, product pilot and test platform, and makes full use of the group's national engineering laboratory, national enterprise technology center, academician academician Resources such as workstations and post-doctoral workstations continue to strengthen the company's research and development capabilities. At present, Jiangsu Blonde Technology has 35 R&D personnel, including 4 doctors and 15 masters, applying for 67 patents, including 55 invention patents. Thanks to its strong R&D capabilities, Jiangsu Blonde Technology's modified plastic products continue to evolve, from popular plastics to environmentally friendly materials, to 3D printing of new materials, which have been well received by customers after being introduced to the market. In addition, the company also introduced several semi-automatic packaging production lines, gradually moving toward industrial automation to improve production efficiency.
At the same time, the company is also firmly grasping the opportunity of the country's economic restructuring and transformation, and exploring new opportunities, new markets, and nurturing new businesses in some emerging industries and new fields, such as smart homes, high-speed rail, green agriculture, and smart medical care. growth point.
The road to transformation, firmly grasp the market leading order center
The economic downturn, why is Jiangsu Blonde Technology growing at a high rate against the market? “The company adheres to the operating mechanism of “taking the market as the leader and order-centering†to promote the company's transformation from selling products to planning overall solutions according to customer needs.†Zhao Yu said.
The plastics industry is at the back end of the petrochemical industry chain, and many companies in the industry produce mostly popular plastic products. Although the industry entry threshold is relatively low, but in the high-end field of the industry, because of the high application requirements, it is difficult for general enterprises to enter. “We rely on high-performance modified plastic products, which belong to the industry segment and have a wide range of needs in high-end applications.†Zhao Yu told reporters that the plastic parts around the engine are the most demanding, and the average company does. No, Jiangsu Blonde Technology has successfully entered this market and has close cooperation with many well-known auto manufacturers.
"What we have to do is to match the needs of the market and establish strategic partnerships with major customers." Zhao Yu said that it is hard to beat itself. Jiangsu Blonde Technology insists on "big customers, big products" as the main line, and continues to focus on technical difficulties. Digging deep into technology applications. In recent years, the company has introduced a number of professional scientific research equipments such as high-end hardness tester, thermal deformation tester and pendulum impact tester from the United States and Germany to ensure the high-end products. The company has also been digging deep into sub-sector customers, developing special plastics, degradable plastics, entering large aircraft procurement systems, as well as environmental protection, intelligent terminals and other industries.
Focusing on market changes and customer needs, the company actively promoted supply chain management innovation and became the polypropylene futures delivery warehouse designated by the Dalian Commodity Exchange, with only 11 in the country. Zhao Yu said that supply chain management innovation effectively integrates group warehousing and channel resources, provides warehousing services for upstream suppliers, and assists in buying and selling through online platforms, and offline logistics organization and distribution. At the same time, it will carry out over-the-counter business such as warehouse order exchange, provide customers with the convenience of picking up goods from different places and standard goods, and realize value-added services such as spot warehousing, logistics distribution and warehouse receipt pledge, thus fostering new growth points for the company.
Transforming experience, deepening internal strength and strengthening bones
How big is the growth of a company's performance, influenced by the external macro environment? In this regard, the benevolent sees benevolence, the wise sees wisdom. In this environment, Jiangsu Blonde Technology has maintained rapid growth for many years. It cannot be said that it is the result of its deep internal strength and strong bones.
Revelation 1: Make the ultimate in research and development
Blonde Technology is the most complete new material company in the world. If there is not enough emphasis and investment in technology research and development, it is not only difficult to guarantee the quality of its products, it is more difficult to launch new products and win new customers in the market. This is the core competitiveness of a company. Jiangsu Blonde Technology has built a multi-level, high-level technology research and development platform, and also fully utilizes the research and development resources owned by the parent company, and has long-term cooperation with East China universities to jointly cultivate research and development teams and undertake national-level research and development projects, thus supporting the company's research and development level. Upgrade.
Revelation 2: Strengthening the cornerstone of internal management
If a company's technology research and development is life, and serving customers is a mission, then internal management is the cornerstone of everything. In the face of the macroeconomic downturn, Jiangsu Blonde Technology has promoted the management of supply chain management and promoted safety management and effectively controlled operational risks. For this reason, the company implemented the departmental responsibility system and strengthened information channel management. In addition, standard cost management is implemented, and efforts are made to increase the total number of asset turnovers and improve operational efficiency. The company also strengthens the research of the foreign exchange market, selects the favorable payment settlement currency and settlement method, in order to continuously improve the financial management level.
Revelation 3: Sales staff "high on"
Zhao Yu told reporters that due to the strong professionalism of products and customers, Jiangsu Blonde Technology is equipped with a sales team of “Gao Da Shangâ€. At present, more than 90% of the company's sales staff have a bachelor's degree or above. “In this way, it is beneficial to develop new products with customers and provide customers with complete solutions.†Zhao Yu said that the highly educated and high-quality sales team ensures that the sales side can more closely meet customer needs, while still Sensitively capture market changes.
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