Recently, the collapse of ceramic enterprises has continued to emerge. Baoli Ruijia announced the closure of the door. The Jinsha jade ceramic exhibition hall was closed. These are just the tip of the iceberg that is out of the water. More ceramic enterprises are at a critical juncture in life and death. The law of the jungle tests the viability of enterprises, and the polarization between strength and weakness is more obvious. Some people in the industry exclaimed: "The ceramic industry has entered the era of 'avalanche'." In such a high-risk era of difficult survival, I am afraid that similar incidents will continue to be staged. Enterprises need to pay attention to risk control Recently, in the ceramic production areas such as Jiajiang, Zibo, Gao'an, Faku, and Linyi, the increasing number of enterprises stopping kiln maintenance seems to indicate that the industry is undergoing drastic changes. The inventory of some ceramic enterprises generally maintained at 2 months or 3 months of production, and even the sales volume of some brand enterprises fell by 5% to 20%. In fact, since the beginning of the spring of 2012, the operating rate of production lines in major ceramic producing areas across the country has been generally low, and the shortage of orders, shortage of funds, cost pressure, and overcapacity have all been brought together. Affected by the weakness of the real estate market, sales in the ceramics market are also bleak. At present, the development trend of the industry is still chaotic and vague, but from a macro perspective, the various crises facing the industry are intensifying, including slowing demand growth, decreasing market capacity, capacity growth exceeding demand growth, and overcapacity. Quite severe, as well as increased stocks, thinning profits, and resistance to export sales. “A new round of industry reshuffle is going on. In fact, industry reshuffle is always going on, but different time periods, backgrounds, and reshuffles are different.†Qi Bin, secretary general of China Building Sanitary Ceramics Association, recently pointed out that in this round In the regulation and control, most enterprises feel the pressure. Some enterprises are worried about the future development and are full of confusion. Some enterprises have good sales. Although they may not be able to achieve the booking target, they still have growth; more enterprises can barely be flat. It is difficult to maintain. "In this new situation, we must first adjust our thinking. The high-growth development model of the past is gone forever." Industry insiders analyze that in the context of industry reshuffle, SMEs in the ceramic industry are generally faced. In the crisis of survival, individual large enterprises are also facing the danger of collapse. It is expected that in the second half of the year, the demand in the ceramics market will still be difficult to increase significantly, and the overall environment will be more complicated. Strengthening risk control and enhancing resilience has become a necessary condition for the steady development of enterprises. System analysis and improvement The structure of the enterprise is subject to the big environment, and the frequency of crisis in ceramic enterprises seems to be getting higher and higher. In response to the recent rumors of some corporate failures, some industry insiders pointed out that in the 30 years of "barbaric growth" of the ceramic industry, there are a large number of "dwarf" enterprises that are either premature and rigid, or blind. Under the expansion of the "giant baby" enterprise, under the test of the law of the jungle, the rapid growth of the past can not save its unpredictable rapid decline or even the fate of rapid closure, these companies are defeated. "Of course, accidents are often just the fuse. The real reason is that the internal management of the company and the market is out of control, the capital chain is broken, and the product quality is not hard." In the same market environment, different companies have different fates. Some enterprises are in good condition, some enterprises are difficult to move; some enterprises are accelerating their growth rate, and some enterprises are rapidly declining. Analysts pointed out that in the case of intensified competition, the two types of enterprises are suffering a lot. One type is old enterprises because of their small production capacity, high energy consumption, high cost, and unreasonable product structure. The other category is no brand. The company is not competitive because of its own management confusion. Those enterprises with relatively balanced market layout and product structure, those with independent brands and sales channels, new equipment, and low cost will increase their horsepower and whales and eat a limited market share. Those old and non-branded enterprises have strategic ideas but no strategic planning, product awareness but no service concept, management system but no execution ability, business process but no efficiency, and should be hard-working and timely upgrade. Otherwise, in the context of overcapacity, the fate of being shuffled is inevitable. How to find in the adversity is the most acute problem facing many companies. Analysts pointed out that the current ceramic industry is at a critical moment of transformation, involving the upgrading and re-engineering of the entire enterprise. A new business model must be able to adapt to changes in the external business environment, and cannot completely follow the old business model and experience. Transformation means turbulence. The problems and defects in the enterprise may lead to the crisis of the enterprise. Therefore, we must abandon the method of dealing with the crisis, but should treat all aspects of the enterprise. Conduct systematic analysis, in order to find the crux of the problem, find the entry point for the transformation of the enterprise in the high-risk period, and ensure the long-term stability of the enterprise. Industry sources pointed out that for the ceramic industry, "stable" is the theme of this year. Striving for stability, striving for change, striving for stability, and striving for stability, only in this way, can we avoid the situation of rear-end rollover in the period of transitional accidents, and we can steadily move forward and step by step.
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