Congratulations to Cadiz for the Golden Award for Brand Innovation

From November 24th to 25th, the two-day "2017 International Ke Rui Innovation Festival and International Innovation Summit" was held at the Beijing International Convention Center. Following the Great Wall Award and the Golden Bee Award, Kaadas again won the Gold Award for the Core Award.

The Ke Rui International Innovation Festival and the original “Zhongguancun International Brand Innovation Festival” is an annual event sponsored by the Zhongguancun Science Park Management Committee and the Beijing Municipal Administration for Industry and Commerce, hosted by the Beijing Advertising Association and the Beijing Advertising Management Center. The Creative Awards lead the development of innovative industries.

At the Corel Awards Ceremony, Cadiz competed with Samsung, KFC, Mengniu, Asus, Evergrowing, and Ocean Group and many other brands. In the end, “Liu Tao’s endorsement of Cadillac CCTV commercials” came to the fore in numerous entries. Win the highest award - Gold Award of Brand Innovation Group.

This award-winning work by Kaidi Shi is the first CCTV CCTV commercial after Liu Tao’s endorsement of Kaidi Shi. The film presents a warm scene where Liu Tao, the mother of the workplace, plays home with her children after coming home from work.

“No matter how busy you work, your heart is always your home,” and you can use a strong sense of place to embody the safe and convenient selling of Cadiz smart locks.

In this year, Cadillac launched CCTV2 and CCTV4 on the CCTV4, a Chinese-language international channel, and launched global coverage of ultra-high frequency and long seconds, respectively, to achieve the effect of super brand exposure. Through the supernormal advertising display form, it quickly occupied the minds of consumers and laid the position of the first brand in the Cadillac industry.

Cadiz is still the first and only brand to win this award in the industry. Brand marketing and brand innovation are recognized by professional authority awards in related fields such as advertising and innovative marketing, and are unique in the industry. The brand road, Cadillac will go further.

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