During the decoration season, many consumers began to carry out renovations intensively, and the building materials industry is showing a new and thriving weather. In the decoration of the main material, more and more individual and fashionable tiles have become a trend and trend for the decoration of home decoration.
The tiled living room always gives a generous, bright feel and is easy to clean. In particular, the popular colors of ceramic tiles are like women's fashion. When new products are launched every season, they can lead the trend and become the darling of the home improvement market. However, because ceramic tiles are disposable consumers, consumers do not understand their purchase knowledge and will be misled by some businesses.
Misconception: Choosing tile color, popularity is the most important
The right point: the best for you is the best
An authoritative survey shows that the factors that consumers pay attention to when purchasing ceramic tile are first of all color, more than 35% of consumers are listed as the primary concern factor; secondly, the material of the product, 30% of consumers It is listed as a factor in the purchase of ceramic tiles. In the case of a small difference in product prices, consumers are willing to bear the increase in the purchase cost for their own satisfactory colors. If the demand exceeds expectations, consumers will still consider the price factor and pay attention to the price. , accounting for 27%. In terms of materials, 40% of the total amount of glazed material is selected; polished tiles account for 30%.
Both bricks have their own advantages and disadvantages, but why are glazed tiles more popular than vitrified tiles? This reflects the tendency of consumers to fashion. The glazed tiles are rich in patterns, can produce fashion effects, and have strong anti-fouling power. The surface of the polished tile is relatively easy to penetrate into the contaminant. Although it also has the advantage that the glazed tile is not comparable, most consumers do not have a deep understanding of the product, so the glazed tiles with beautiful appearance are favored at the time of purchase.
Although many designers and fashion magazines will talk about some fashion trends, consumers should not blindly pursue fashion, but choose the tiles that suit their own style according to their own needs. “He Jian, chairman of Changhong Building Materials, suggested that because the fashion trend is changeable, the decoration is a very strong individual project, and it is the best for you.
False awareness: all products of first-line brands are stronger than second-tier brands
The correct point of view: each brand has a particular category of products that stand out
What kind of propaganda method can best influence consumers' choice of ceramic tiles? On the afternoon of March 15, the reporter conducted a random survey in Wuzhou Fine Ceramics City. From random interviews with 50 customers, more than half of the respondents can show First of all, we will refer to the experience of purchasing and using friends and relatives. 17 customers are introduced by some users of home building materials website and recommended by designers. Only 4 consumers know exactly how to buy ceramic tiles and what kind of products they want to buy.
For nearly 60% of consumers who have no experience in purchasing ceramic tiles, the recommendation of relatives and friends is the most important. It can be seen that brand reputation is a very important promotion channel. On the other hand, respondents have the same emphasis on network information and professional recommendation of designers, indicating that online publicity has a non-negligible influence, and consumers have an incomplete understanding: if relatives and friends recommend a certain brand Or a brand is a first-line brand, then all products of this brand are trustworthy. â€
This is not the case. Just like other industries such as home appliances, a brand generally has a long term in a certain category of products. For example, Marco Polo is a very good antique brick, while Jane is the main sheepskin brick, and Bode is focused on high-end precision jade. Huiya is best at polishing bricks, and is particularly interested in pursuing the technical content of products. Therefore, consumers must first choose a certain category, and then choose the most cost-effective brand in this category.
False awareness: cheap when waiting for promotion
The correct point of view: rational choice of timing
In the increasingly fierce market competition, the promotion of merchants has evolved into a sales normal. The home building materials industry holds promotions every holiday, that is, in the usual time, the celebrations, the celebrations, the shopping malls engage in activities or free to find an excuse, opportunities can become the mainstay of the promotion. An era of no promotion or no sales is coming.
In this market environment, consumers have also developed a habit of not buying a business without engaging in promotions. This may be more applicable in other industries, but the tiles are a lot more greasy when doing activities, and it is difficult to have great incentives. "The head of a ceramic brand said frankly that ceramic tiles are different from wooden flooring and sanitary ware. In addition to the special opening, eleven and other special circumstances, the price of the activities will not be much lower than usual, and many merchants will use promotions and group purchases. In the name of processing some slow-moving products. So if consumers have the need to buy ceramic tiles, as long as they are optimistic about the products, they can always buy them without having to wait for special holidays. During the decoration season, many consumers are beginning to make intensive renovations, and the building materials industry is even more A thriving new atmosphere. In the decoration of the main material, more and more individual and fashionable tiles have become a trend and trend for the home decoration.
The tiled living room always gives a generous, bright feel and is easy to clean. In particular, the popular colors of ceramic tiles are like women's fashion. When new products are launched every season, they can lead the trend and become the darling of the home improvement market. However, because ceramic tiles are disposable consumers, consumers do not understand their purchase knowledge and will be misled by some businesses.
Misconception: Choosing tile color, popularity is the most important
The right point: the best for you is the best
An authoritative survey shows that consumers are most concerned about the choice of ceramic tile products. More than 35% of consumers are listed as the primary concern; secondly, the material of the product, 30% of consumers list it as a purchase. The factors of ceramic tile, when the price of the product is not much different, consumers are willing to bear the increase in the purchase cost for their own satisfactory color. If the demand exceeds the expectation too much, the consumer will still consider the price factor, and the price concern will account for 27%. . In terms of materials, 40% of the total amount of glazed material is selected; polished tiles account for 30%.
Both bricks have their own advantages and disadvantages, but why are glazed tiles more popular than vitrified tiles? This reflects the tendency of consumers to fashion. The glazed tiles are rich in patterns, can produce fashion effects, and have strong anti-fouling power. The surface of the polished tile is relatively easy to penetrate into the contaminant. Although it also has the advantage that the glazed tile is not comparable, most consumers do not have a deep understanding of the product, so the glazed tiles with beautiful appearance are favored at the time of purchase.
Although many designers and fashion magazines will talk about some fashion trends, consumers should not blindly pursue fashion, but choose the tiles that suit their own style according to their own needs. Experts suggest that because the fashion trend is changeable, and the decoration is a very personal and powerful project, it is the best for you.
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