[China Aluminum] how to manage their own stores, which is a matter of high concern for all distributors. Because the operation of a store has a direct impact on whether the dealer can make a lasting profit, the following five major secrets of management are introduced. Door and window store dealers need to study conscientiously.
First, the location of the door and window stores should be open, is to enter the professional building materials market, doors and windows or choose street shops to operate independently? In recent years, the rise of a number of building materials, furniture, shopping malls, reflecting the changes in customer buying habits, that is, everyone Both are eager for a one-stop purchase. Home renovations would have taken up a lot of time and energy from customers. In addition, customers lacked experience in purchasing building materials, so choosing to buy in the building materials market would be a safer way for customers to avoid making erroneous decisions. Therefore, if you want to win more customers to enter the door, then regardless of what you do building materials products, choose to do business in the professional building materials market / building materials supermarkets will be much better than the street side shop, "the weather, geography, and people," Location determines the degree of geography.
Second, the product mix of properties and quality of some doors and windows of the building materials industry dealers in addition to one-sided pursuit of "profit", never considered the added value of windows and doors brand and the future of the competitive landscape, what is the phenomenon of making money is very Generally speaking, it means that dealers do business for the purpose of making money. They have never deliberately paid attention to the convenience of providing customers with purchases. However, the market environment is changing, customers are becoming more and more critical, and one-stop shopping becomes the choice of more customers. Especially when the time cost becomes higher and higher, the richness of the products of doors and windows building materials stores will end Affect whether the customer will buy, or even go into the store.
When talking to the bosses of many doors and windows building materials industry, they talked about this topic, that is, the whole home will bring huge impact to the existing single-product brand in the future, because the whole household not only meets the customer's one-stop shopping convenience. Sexual needs, while his product richness and quality, the brand can meet the requirements of customers, and more importantly, the entire home provides a customized home improvement environment solutions, this impact not only affects the building materials retailers of doors and windows Even the current home improvement window and door industry is equally influential.
Third, the price you ask a hundred store sales staff, what are they more afraid of? The answer may be ninety-nine that will be the price. Is the price really scary? Why do every salesperson fear when it comes to prices? The reason for discovering more is still the day-to-day management of the store. When the overall image of your store provides a sales atmosphere that allows customers to feel that there is room for bargaining, then no matter how much you stick to it, it is very difficult to make a deal without making the price. Things. When a customer is making a purchase decision, the expected price of the price will be affected because of the price of the store.
In the priceless book, the author gives the concept of “price targetingâ€, that is, customers will judge the final transaction price based on the price of some products. In order to stick to the price of store products, what we need to do is to enhance the overall image, unify the specifications, clear and clear price identification, and a firm quoting strategy for sales staff.
Fourth, advertisements and promotions "The wine is not afraid of deep alley" is not suitable for the current high sales environment, so there must be sales growth, advertising and promotion is imperative. It is found that the terminal competition in the building materials industry of doors and windows is far more intense than the product competition. Therefore, consumer interception has become the main way for major businesses to attract customers into stores. Even such interception has not only stayed in the building materials market, but has penetrated into new ones. Open the cell.
V. Sales staff Many dealers will complain about two problems. One is difficult for people, and the other is for people who can't keep up. The shortage of sales personnel and the low skills of sales staff have become a headache for many bosses. However, when we started to visit the market to understand the situation of the terminal, there were still many problems exposed. The fundamental problem was that the boss seldom paid attention to the characteristics of orders and sales, and it seemed to give many sales staff an opportunity to go out training, but The content of the training is not correct, and it does not help the Purchasing Assistant's skills. Therefore, the company also needs to organize and identify training materials and provide subordinates with a good training environment.
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Commercial lighting is a term used to describe lighting that is used in commercial spaces, including auto dealerships, distribution centers, churches, factories, offices, and warehouses. Unlike residential lighting, commercial lighting is made to withstand more abuse and has a longer lifespan.
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