This month, the pilot work on furniture trade-in was launched in Beijing, but the particularity of furniture pricing and recycling made this policy confusing. The listed company has not seen any benefit according to the "Beijing Furniture Replacement Pilot Implementation Measures". From today until November 30, individual consumers are in Beijing's home, Beijing Red Star Macalline Expo Furniture Plaza, Beijing Jimei Home Market, Beijing Chengwai Chengjia Plaza, Beijing Lanjinglijia Dazhongsi Home Plaza pilot furniture sales enterprise, purchase cabinets, sofas, beds, tables and chairs, new furniture and delivery of old furniture will receive 10% subsidy for furniture sales price It is jointly borne by the government and furniture sales enterprises, each subsidy is 5%, and the unit price furniture subsidy does not exceed 1,000 yuan. An industry researcher in Shanghai told the "Golden Securities" reporter: "The various stores implement different programs. Some stores bear 3% subsidies, then furniture manufacturers have to bear 2%, and some stores and manufacturers each bear 2.5%. The logistics and inventory links are completed by the store where the furniture is sold, but the recycling, disassembly and reuse work is done by a specialized recycling resource recycling company.†Before the introduction of the furniture recycling policy, there were market participants who believed that the furniture subsidy Policies will have a positive impact on furniture manufacturers. But yesterday, "Golden Securities" reporter called several furniture production listed companies, the company insiders said that the furniture subsidy policy did not affect it. Sophia, Meike shares, and Del Home Company all said that they did not participate in the event. Xilinmen insiders said that if you don't understand this activity, you may be involved in downstream franchisees. Yihua Wood Securities said that the company has not participated in the trade-in activities, because some details need to be discussed, and when the old-for-news are fully rolled out, consider it. Will the 180% yuan consumption of the old-fashioned pilot program promote furniture consumption? Oriental Securities Researcher said that the “old-for-new†appliance has stimulated the demand for home appliances, and the industry revenue growth rate has rebounded sharply in 2010. Since the policy was started on September 1, 2009 and the policy was closed on December 31, 2011, the cumulative sales volume of “old-for-new†appliances was 92.48 million units, and the accumulated sales amounted to 342 billion yuan, accounting for the main business income of the household appliance industry in the same period. 16%, accounting for 22% of the domestic sales of the home appliance industry. In 2011, the domestic sales revenue of the furniture industry was 371.1 billion yuan. If the “old-for-new†effect of furniture is equivalent to that of household appliances, that is, it also accounts for 22% of the domestic sales revenue, then the assumption of 20% industry growth rate and policy implementation period is two years. Under the furniture, the "old-for-new" furniture will be able to drive a total of about 180 billion yuan in consumption. The above-mentioned industry researcher said that in fact, the actual subsidy for furniture replacement is not as great as expected, but it still has a lifting effect on the furniture industry. Pricing and recycling are difficult problems Many consumers who have heard of the furniture trade-in policy have doubts: "Furniture is not like home appliances, it is difficult to achieve the price of the code, the price of the old-for-new price has no moisture, is the consumer really getting the benefits? The above-mentioned industry researcher said that the subsidy for home appliance replacement is entirely from the government, but the old-for-new part of the furniture is undertaken by the furniture sales company. As a merchant, it is unwilling to bear the cost of this part, so there may be a certain profit margin in the price. So the subsidies that customers enjoy may not be as high as 10%. In addition, the cost of recycling furniture is relatively high. Su’s manager of the Advertising Department of the Real Estate said that they opened up a large warehouse of 6,000 square meters to store the recycled old furniture. Basically, every four or five days, the warehouse will be filled. More than 80% of the old furniture currently recycled cannot be reused. Some furniture consumers who are good in quality, good in quality, and able to sell the price are reluctant to trade in the old ones; and some seriously damaged furniture does not have the value of recycling.
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