The Enlightenment of Grande to Jiangsu Furniture Enterprises Any history is unremarkable and understated in the experience. Only when we recycle the past can we discover what kind of great years we have traveled together.
In the past few months, President Shao Lei and the Granite he led have stepped out of a road from Suzhou to Shenzhen, from East China to the whole country and even internationally at a pace that is beyond everyone's imagination.
Thirty years ago, in the land of Shenzhen, "Shenzhen speed". The words “Shenzhen Efficiency†resounded throughout the country. Today, with the rapid rise of the Grand Emperor, “Grande Speed†and “Grande Efficiency†will also attract attention in the domestic furniture industry, and will also be in Jiangsu furniture. The industry has received widespread attention and heated discussion.
40,000 square meters of modern production, office space, 4,000 square meters of standard exhibition hall, Shenzhen exhibition 82 high-quality dealers franchise stores, 6 countries production orders ..., we did not intend to go to the Grande songs, we are just writing a section is happening The history is just eager to discover some valuable experiences worthy of peers through the "Grande phenomenon", success or failure.
At the end of 2010, when Mr. Shao Lei, the president of Grand Emperor, came to Shenzhen alone, who would think of today? From the site selection, starting production to participating in the Shenzhen exhibition, who would think that I’s today’s performance 7 from Suzhou to Shenzhen, and How many people will recognize this step? Even in the Jiangsu furniture industry, many people say that Grande is "gambling." It is undeniable that such an idea has its actual basis. Prior to this, the two giants in the East China region were the media, and Gis had set up factories in Shenzhen, and the results were not satisfactory. What's more, Suzhou enterprises, which are inferior in terms of scale, management, brand, and marketing. But today, Grande succeeded even if it was really "gambling", at least this time the Grande gamble won. But the fact is that Grande is really "gambling" 7 is not necessarily!
In the warm afternoon, in the high-end living room of Shenzhen Grand Emperor, with a little confusion and puzzled, we had a conversation with the president of the Grand Emperor Shao Lei. From the conversation, we also learned the beginning and end of the establishment of Shenzhen Grand Emperor, and even the revelation that Grand Emperor successfully brought to Jiangsu furniture enterprises.
Revelation 1: Understanding innovation
After decades of development, the Chinese furniture industry has re-emerged in the face of external environmental contraction and internal tilting. The furniture industry has also been working hard to find a solution to this contradiction and keep trying. “Innovation†seems to be a more unified intention, but innovation mainly focuses on design innovation. We cannot say that such arguments are incorrect, but they have certain limitations.
Then we will turn our attention to Jiangsu. In the development process of the past ten years, among the large number of Jiangsu furniture enterprises, there are only a handful of companies that can firmly and continuously follow the path of design innovation, let alone a higher level. The innovation is on. I would like to ask, how can innovation be developed without innovation? At this point, Shenzhen Grande gave a vivid lesson to Jiangsu furniture companies.
If Grandy's innovation is a top-down behavior, it is better to say that it is a top-down storm of thought. "How far a company can go depends to a large extent on the leader's mind and wisdom." This is a sentence that Mr. Shao Lei has said.
From strategic innovation, pattern adjustment to mentality return, from institutional innovation, management innovation to talent innovation, Grande's success tells us that Jiangsu furniture companies can grow bigger and stronger. But we must abandon some deep-rooted things and abandon the traditional hand-worked management model, marketing ideas, and employment system.
Revelation 2: Learn to optimize
In order to be more excellent, "going to its dross, taking its essence" is for optimization. In the course of more than ten years of development, Jiangsu furniture companies need to optimize in several aspects. However, most companies still don't know or are reluctant to optimize. Why 7 will definitely lose some things because optimization will hurt. And such pain will undoubtedly run through the entire industrial chain.
From the terminal, the elimination of some dealer outlets, the market will hurt: from the marketing point of view to eliminate some traditional marketing ideas, the market will hurt. From the point of view of talents, the implementation of elite soldiers and simple policies, the introduction of excellent talents suitable for enterprise development, the system will hurt; from the supply chain, the selection of higher quality raw and auxiliary materials, financial pain. Therefore, we see that most furniture companies are still pursuing “many†and “cheapâ€.
Look at today's Grand Emperor, in the internal staff optimization, upstream and downstream industry chain optimization, market area optimization and other aspects have achieved a development, growth of the enterprise needs
"Tian Shi, Di Li, People and." In the future, the optimization and integration of resources will definitely affect all aspects of a company's development. When looking for yourself. How big is the size of the company? How loud is the brand? How good is the competition model?
No, Jiangsu furniture companies tend to be partial to the development process over the years, and believe that it is ok to maintain the existing marketing network in the Yangtze River Delta region. In fact, more and more foreign companies have begun to enter this market, and they have begun to compete with Jiangsu local furniture companies for market resources. Everyone needs to understand that we don't go out, it doesn't mean that others don't come in.
"Grande is not the best in Jiangsu furniture companies. I am not a rich man." This is a sentence that Mr. Shao Lei said. It is true that, in view of Jiangsu furniture enterprises, no matter the scale of the enterprise or the brand awareness, there is not much worse than the Granville. However, until today, the Jiangsu furniture company that really came out is also a Sikexin family. Counting the Grand Emperor is just two, and the remaining hundreds of thousands of companies?
"No arguments, bold trials, boldness, and development are the last word." This is a sentence from Mr. Deng Xiaoping some years ago. Here to the colleagues in the Jiangsu furniture industry.
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