Intelligent Lighting Symptoms "Heat on the cold"

Experts predict that China's smart lighting market will usher in explosive development in the next five years. Will the next five years really be the "golden age" of smart lighting? What is the current state of smart lighting development? ... We are paying attention together.

Conceptual restoration:

Smart lighting refers to distributed wireless telemetering, remote control, and remote control systems that use computers, wireless communication data transmission, spread spectrum power carrier communication technology, computer intelligent information processing, and energy-saving electrical control to realize lighting equipment. Intelligent control. Intelligent lighting has strong and weak light intensity adjustment, soft start, timing control, scene setting and other functions, and achieve safety, energy saving, comfortable and efficient features.

Intelligent Lighting: Symptoms "Heat on the cold"

“Heat on the cold,” the name of the disease, refers to patients in the same period, the upper part of the performance of the heat, the lower performance of the symptoms of cold. The "smart lighting" is currently the symptom, which is highly sought after in the upstream enterprise groups, but the consumer climate in the end market has not yet formed, businesses dare not rashly promote, consumers can not easily buy, the whole is still in the import period and The critical point of growth.

At present, the manufacturers engaged in the intelligent lighting industry have a mixed bag of good and bad, different product quality, serious lack of industry and national standards, which seriously affects the trust of dealers and consumers in intelligent lighting products; moreover, the level of after-sales service in intelligent lighting industry Lower, intelligent lighting systems are relatively complex and the probability of product problems is relatively high, which also seriously affects customer satisfaction with smart lighting products.

According to the market survey, all lighting and electrician companies in the upstream of the industry are exceedingly eager for “intelligent lighting”. No matter whether it is a traditional lighting company or a new LED company, whether it is an electric appliance company or an electrician company, they have all devoted themselves to The wave of smart lighting comes.

From the perspective of market trends, smart lighting products have become new products that Philips and other vendors are rushing to promote. This year, smart lighting has become active in the market. According to the data, the demand for smart lighting products in China exceeds 10 million each year. At present, there are 193 pilots of “Smart Cities”. The prospects for smart lighting are on the horizon, and lighting intelligence is a general trend. It is precisely because of this that companies in major industries have been involved in the field of smart lighting based on long-term business considerations.

At present, the smart lighting market in China is not yet mature, and the application of smart lighting is mainly concentrated in high-end commercial sites. A senior industry official stated that in the future, intelligent lighting will gradually become popular and perfect, and even in some areas it will become mainstream. However, due to various factors, smart lighting is still a “long way to go” in the terminal market.

Outside the "Intrusion": Opportunity Or Challenge

"Intelligent lighting" can be divided into two words, one is "smart" and the other is "illumination". Therefore, the pattern of the intelligent lighting industry is also divided into two parts: The first is the intelligent part, ie, the Internet, which is embodied in the field of intelligent lighting. Is an intelligent lighting control system; First, lighting, at this stage, reflected in the field of intelligent lighting, LED lighting development. In the development of smart lighting, "Blue Ocean" is more about innovation and creativity, and it is a differentiated war. But unfortunately, today, the "Red Sea" strategy still occupies the thinking of most lighting companies.

Optimistic about smart lighting this market cake is not only lighting companies, home appliance giant Haier, Internet companies like millet is also optimistic, among them, millet's action can be described as direct and rapid. At the same time, entrepreneurial companies such as LIFX, Yeelight, and Vision Smart have all attacked smart lighting. It is reported that Xiaomi has cooperated with traditional lighting leading enterprises Op lighting, Shanghai Yaming, and Sunlight lighting in the layout of smart lighting, and drafted "The millet smart home lighting consortium regulations." These companies are in different industries, have different industry backgrounds and foundations, but they all aim at the same cake.

Although the industry has been discussing "smart lighting" for several years, the market prospects are also very impressive. However, how the products landed and how they actually entered the market are all outstanding issues. For the "intrusion" of companies outside the industry, most of the companies participating in the survey are optimistic and believe that they have technological advantages, brand advantages, etc., which can help the rapid development of intelligent lighting. There are even lighting business owners expecting to collaborate with outside companies to work smart lighting together.

Smart Lighting: Where is Spring?

In the face of the smart lighting market capacity of 100 billion yuan, one industry person said with emotion: “We all know that this thing is good, but if there is no incentive for users to change, this market does not exist.” Therefore, nurturing the market has become the current development of intelligent lighting companies. The biggest problem.

In view of the current situation in the field of intelligent lighting, there are disorderly enterprise competition, poor product interchangeability and compatibility, lack of innovation in products, serious homogeneity, and inconsistencies such as price inconvenience. Manufacturers should work together to give full play to their respective advantages and implement various breakthroughs. In this regard, Hongyan has done a good job.

As we all know, the opportunity for Hongyan Electric to enter the field of smart lighting is that Hongyan Electric has completed the channel layout in the field of electrical switches, using hundreds of operators, experience shops and distribution agents to create a place for users to experience smart lighting, while laying out O2O to the line **Inspection and online sales are synchronized.

In summary, intelligent lighting is an internet product, an innovative product, and an experiential product, and it requires more time for market cultivation. Let smart lighting infiltrate into the terminal market faster. As a company, you can start from the following:

1, reduce the "first-time use threshold." Intelligent lighting products, unlike ordinary lighting fixtures, are internet products, which restricts the user's experience with "smart lighting."

2, relying on commercial penetration of the market. Commercial lighting can help users experience intelligence for the first time and slowly penetrate the market. This requires companies to make efforts to make everyone realize that the smart lighting era has arrived.

3, control the cost. When smart products really enter the market, more consideration is given to the price of products. Intelligent lighting technology has not yet been popularized, resulting in high product prices, which is also a major factor constraining development.

4, need continuous innovation. With the advancement of intelligentization and the continuous improvement of user awareness, smart lighting has developed rapidly. However, smart lighting is constrained by factors such as technical level and innovation level, and the pace is slow.