Intelligent lock e-commerce channel development trend

With the development of domestic smart lock market and R&D technology, many traditional smart lock companies are willing to join e-commerce and explore and solve the channel problems faced by Chinese fingerprint lock companies. Many smart lock companies try to create a new channel through the Internet platform. With the development of new channels, many smart electronic lock companies have different opinions on solving traditional channels and new channels.

Intelligent lock e-commerce channel development trend

Traditional channels occupy smart lock market sales share

The online channels mainly include integrated e-commerce platforms and business-to-business e-commerce platforms, and a few enterprises have built their own smart lock e-commerce platforms. The traditional form is still an important sales channel for smart locks, and brand agency is the product that occupies the most extensive sales form in the terminal market. It is still traditional channels that occupy the market share of smart lock sales.

E-commerce channels win with less investment and more output

It is not difficult to settle in the e-commerce platform. However, it is not easy to think of it as a living thing. Compared with traditional channels, e-commerce platform has many advantages such as low investment and low construction threshold. Therefore, in the comparison of costs, e-commerce channels win with less input and more output. The e-commerce channel has become relatively low and can be promoted with more means. It is undoubtedly more practical for emerging smart-lock brands.

Subject to the extension of logistics and courier tentacles

The development of e-commerce is largely constrained by the restrictions of logistics and express delivery. E-commerce does not only need to improve package security to prevent damage during delivery, but also sets requirements for express delivery speed. At the same time, the level of service provided by third-party express delivery companies is unbalanced, and e-commerce is also suffering. The traditional channels do not require high electricity providers for logistics.

E-commerce channel: to be broken in the attempt to reflect weakness

In view of the opinions of emerging e-commerce channels, the concept of smart lock companies has significant differences. The denial party thinks that smart locks are now selling semi-finished products, and they must be turned into real products through services. The power of e-commerce is relatively poor, and materials, details, inability to come in, and on-site installation effects cannot be demonstrated. All e-commerce companies that construct decorative materials have this limitation.

The agreeing party believes that e-commerce is definitely a new form of business in the future. Like the water flow, the channel chain flows from the dealer to the terminal and finally to the consumer. Grasping the current consumer e-commerce spending habits will always be in line with the future direction of development. Traditional channels, as local tyrants in the smart lock industry, continue to compete for smart lock companies.

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