Local security exhibition is to cool down

On March 13th, the Taiyuan Public Security Products Exhibition opened the first of this year's security exhibition. According to the author's rough statistics, from the beginning of March this year to the end of October, all provinces across the country will hold close to 30 exhibitions in the short and seven months.

The author asked about some of the security companies and it is generally believed that the effect of local exhibitions is getting worse. However, in retrospect, the organizers of the local exhibitions have never been tired of this. The provinces and cities that did not originally organize exhibitions have already begun to exhibit in this year, and the local stations have become increasingly prosperous. Of course, there are also local exhibition organizers who have shelved this year due to insufficient lending.

Holding an exhibition can showcase the company's latest products and technology solutions. This is a great opportunity for companies to publicize, allowing companies to have a face-to-face contact with local markets. For contractors and integrators, this is also an opportunity for them to get in touch with businesses and new products. The exhibition will benefit both parties.

However, with the increasing number of screenings for local exhibitions, the participation of exhibitors has become increasingly weak. In many local exhibitions, not only the number of exhibitors is small, but also there are few exhibitors. Exhibitors also did not exhibit new products and technologies. Only repeated display of the company’s original products and solutions did not have any new ideas. Exhibitors have now become almost a big competition for many corporate booths. It is not the current exquisite technology that is exhibited on many companies' booths but the tall stands and models. In particular, the model performances at the show have a great momentum of disappointment. Where there are beautiful women, where is the popularity.

Some professional audiences even complained: “Isn't the current exhibition really looking at the beauty, the booth, or the exhibits?” A security exhibition that should have been a new technology was a “vase” exhibition.

In all fairness, the decoration of a large-scale exhibition, the invitation of models, etc., cannot be negated. However, careful consideration, relying too much on the appearance of beautiful women and booth decoration to compete for popularity, behind the display of the drawbacks of the Chinese exhibition industry and exhibitors.

With the increasingly fierce competition in the security exhibition industry, security exhibitions have been trapped in the "reform, light content" and "redisplay, light communication" cycle. An exhibition should bear the heavy responsibility of displaying new products, new technologies, and exchanging new ideas. However, there are not many companies that have really exhibited new products in many local exhibitions. Such exhibitions have weakened their functions such as industrial innovation exchanges and consumer awareness guidance.

Of course, some companies also admitted that the popularity of the exhibition is the first, and products and technologies are often the same. Such thoughts reveal that companies are lacking in product and technology innovation. Exhibitors only show their face in the industry.

This way of exhibiting actually only contributes to the impetuous psychology of the entire society, and makes people become more eager for quick success. In this way, the exhibition did not bring much benefit and gain to the participating audience.

The flooding of local exhibitions has increased the burden on security companies. The author believes that local exhibitions are moderately declining, which is beneficial to the long-term development of the exhibition industry and exhibitors.