[Hardware Business Network] The trend of self-assembly has gradually started, and various "packaged" products have been launched one after another, but the content contained in them is very different. Some companies simply superimpose the products, such as adding floors, tiles, doors, bathrooms, furniture, etc., and there is not much difference with the package decoration.
The rise of the whole package is not accidental, and it is caused by many factors such as enterprises and consumers. Recently, a number of custom home furnishing giants have worked together to lead the way, leading a group of followers who are interested in the interests of the whole package, but this has also caused confusion in the industry, and various non-standardized products have become popular and consumers. Bad. For enterprises, the whole package is not a purely profit model. It can't just stay on the slogan of a good life, but it needs to really improve its ability and implement it.
First, "pseudo-assembly" spreads throughout the home improvement market, consumers are afraid
In 2018, the “packaging†trend swept through the entire home improvement industry, and major packaging companies have turned ashore, striving to seize market opportunities in advance to avoid the fate of being integrated and being eroded. Various "packaged" products have been launched, but the content contained is different.
Some companies simply superimpose the products, such as adding floors, tiles, doors, bathrooms, furniture, etc., and there is not much difference with the package decoration.
Although most of them are advertising advertisements of “staying in the bag†and “what you see is what you getâ€, in fact, many home improvement companies have not completely digested the “packageâ€. Although the design of the previous period was gorgeous, the house after renovation was often too different from the expected effect of the consumers. The comparison between the buyer's show and the seller's show was really terrible.
In addition, it is not difficult to find that custom furniture products are very prone to problems in the design, distribution, installation and other aspects, from the quality to the construction period are more complaints. In addition, because there are many related business departments involved in “packagingâ€, once there are problems, all departments from design to quotation to construction, material management, assembly, etc. will have relevant responsibilities, and the settlement time will be longer and the construction period will be For a long time, consumers have no way to stay as scheduled.
All the grasses have entered the home “packaging†market, and consumers’ promises of being overwhelmed are “sufficientâ€. Such "pseudo-assembly", consumers do not pay at all.
Second, in line with these two points, it is "true assembly"
1, the real soft and hard wear integration
The whole assembly must first realize the integration of design and construction. The design drawings are the basis for the one-stop selection of consumers in the later stage when satisfying consumers' imagination of the future home.
From the beginning of the renovation project, the designer started from the overall design, considering the materials, brands and colors as a whole, and selecting materials and design at the same time, including the construction of post-construction, soft-packing and furniture, effectively controlling the quality and style of the products. The uniformity has changed the problem of separation of design and material selection in traditional home decoration, avoiding the situation that the main material supplier and the construction party shirk their responsibility, and satisfying the consumer demand for individual consumption and the consumption requirement for quality. It also guarantees the construction period.
2, the whole house customization to solve individual needs
At the same time, the infiltration of custom furniture in the whole decoration will also allow people with renovation ideas to have more lifestyle choices, and can not help but create the idea that "originally my home life can be like this". The addition of custom furniture better meets the growing consumer demand for consumers.
The whole assembly is not a concept, its emergence is the trend of the entire home improvement industry, and is the inevitable result of market demand and consumption upgrade drive.
With the rise of consumer groups after the 80s, 90s, and 00s, home improvement consumers have undergone significant changes. The new generation of consumers hope to solve the decoration problem in a more worry-free and simple way, while paying more attention to personalized service, covering the design, materials, construction, soft-packing and other aspects of the one-stop service, can truly solve the pain points of consumers, Achieving the consumer demand for “stay in the bag†has gradually become the mainstream consumption pattern in the home improvement industry.
Third, the traditional transformation of the enterprise to make the installation of the roadblock
The reason why most of the manufacturers can not do the real thing is mainly limited to four mountains: soft and hard equipment integration, multi-site management, supply chain management, and full house custom resource integration.
1. Most of the traditional packaging enterprises are only soft-packed designers or hard-wearing designers. There is no mature designer who can not meet the needs of consumers. In addition, most of the installed enterprises did not integrate a complete supply chain. Most of the materials on the design drawings were downloaded from the Internet. The renovated houses were far from the previous design drawings.
2. The site management of traditional home improvement companies only relies on improving the level of construction workers to improve the efficiency of site management.
However, the level of decoration workers is uneven, and it is difficult to standardize with uniform standardization. The progress of site management must rely on information and data.
3. The traditional decoration company can't concentrate on purchasing all kinds of main and auxiliary materials on a large scale, so the procurement cost is too high. Secondly, due to restrictions on warehouse management and inventory backlog, most of the building materials purchased by enterprises are limited.
4, the whole house customization is a must-have to meet individual needs. However, traditional home improvement enterprises do not involve too much custom furniture. In the case of a small amount of resources, it is only possible to simply add finished furniture such as cabinets on the basis of boutique houses.
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