In 2013, Alibaba launched the “Double Eleven†shopping carnival to create a wealth of myth that the 24-hour Alipay transaction amounted to 35 billion. Many well-known brands have earned a lot of money by catching up with the crazy sales promotion, and Mengjie Home Textiles is one of the beneficiaries. According to the semi-annual report released yesterday evening, the company set up a new e-commerce team and plans to double sales in this year's Singles Day.
The 2014 semi-annual report released by Mengjie Home Textiles yesterday showed that the company achieved operating income of 715 million yuan, an increase of 8.45% year-on-year; realized net profit attributable to shareholders of listed companies was 53.439 million yuan, an increase of 12.15%.
Mengjie Home Textiles revealed that this year the company set up a new e-commerce team. After half a year of drastic reforms, e-commerce performance was excellent. Li Jun, the company's secretary-general, said in an interview with the media: "In 2013, the company's online sales reached 100 million yuan. This year, it hopes to exceed 200 million yuan. At present, the company's e-commerce sales doubled year-on-year, and the focus of e-commerce sales is still to be seen. Half a year."
In addition, the company's main brand "Meng Jie" continued to grow steadily, while the "Meng Jie Baby" product revenues increased by more than 40% year-on-year, and individual items even doubled. The e-commerce brand “觅†also had brilliant performance, with revenue up 53.84% year-on-year and gross margin increased by 2.43 percentage points.
The article was published by Suzhou Home Textiles, sourced from the Internet.
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