At the meeting, Chairman Cao Zhanbin’s speech was of great significance to the development of Yajie. He expressed optimism about the international and domestic market situation, and Yajie has great potential for development. The Chairman emphasized that in the coming year, we will continue to adhere to the work policy of “expanding, innovating, improving quality, and reducing costs.â€
On the morning of the 28th, Cao Hantian, the managing director, first spoke. He said that 2011 Yajie is moving forward! In the harsh market environment of 2011, Yajie's performance continued to grow thanks to the improvement of our service capabilities and levels in 2011 and the progress of various aspects of Yajie. Mr. Cao believes that challenges and opportunities will coexist in 2012. Facing new challenges and opportunities, Yajie will continue to leverage its strengths and work closely with the business partners of regional distribution partners; continue to consolidate through product strength, brand power and sales power. First brand status. Looking forward to the future, Mr. Cao is full of confidence. In the next five years, Yajie will become the hardware brand of choice for consumers. The network covers 100% of the cities above the prefecture level, and the stores in the economically developed areas cover the town and realize the “rich business and strong enterpriseâ€.
In the speech of General Manager Zhou Chizhan, he first reviewed the marketing situation of Yajie in 2011. Then, Mr. Zhou announced the sales strategy of Yajie in 2012 and the specific measures to enhance product power, brand power and network sales. Subsequently, Hu Yonglong, deputy general manager of marketing, spoke. Hu together combined marketing theory and marketing planning to analyze how to improve Yajie’s brand power, product strength and sales force in 2012.
Assistant General Manager Cao Zerong gave a live demonstration of the latest product interactive application system and received live applause. With advanced concepts, Yajie has always been at the forefront of the industry.
The conference specially invited the distribution partners who have outstanding achievements in sales, store operation, company management and engineering development in 2011 to interact with each other and share successful experiences in the form of speeches and forums.
At the end of the meeting, Yajie Company solemnly awarded awards to units and individuals who achieved outstanding results in 2011. A total of 54 dealers and store managers were rewarded. 10 gold dealers, rewards: Russia 10 days tour; sales progress awards 9, market development awards 10, excellent business awards 5, prizes: IPAD2 one. 10 excellent sellers, 10 best store managers, prizes: 5 days in Japan.
The meeting clarified the marketing strategy of 2012 Yajie Hardware. Yajie Company announced a series of policy guidelines to support dealers, and believes that future cooperation will achieve a common new leap.
Win in 2012 in China!
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