Old bathroom products into 2012 market potential rookie

The necessity of the development of “old age” sanitary ware products has been highlighted with the “ageing” problem in the 21st century, and the sanitary ware industry, which is one of the important roles in daily life, must also follow the changes of the times and accelerate the “ageing market”. In terms of design and function innovation, we must explore the needs of “ageing” and gradually introduce sanitary ware products suitable for aging, such as toilets, bathtubs, and bathroom designs. Although the “ageing” market is not fully mature, it will lead another trend in the sanitary ware market. Entrepreneurs regard it as a potential stock that will “explode” at any time.

The aging society is an inevitable phenomenon in China's development. The “research report on China’s aging population development” pointed out that China will be an irreversible old-age society. From 2001 to 2100, the “ageing” of the Chinese population was divided into three phases: 1. From 2001 to 2020 is a period of rapid aging, 2. From 2021 to 2050, accelerating the development of aging, 3. From 2051 to 2100, it is a stable, ageing population with an aging population. The number of people aged will reach 473 million by the end of the year. With such a large forecast, we can clearly understand the “aging market”. It will be an infinite power potential stock.

Second, the “ageing” population is an important group of people in the society. Whether it is the government or the family, it is an indispensable member. The government has introduced many policies to solve the problem of “elderly people” living, and now the family is The care and concern for the elderly is very important. This shows that the status of “elderly people” is getting higher and higher. Therefore, the “ageing market” is bound to be a trend of development.

Thirdly, people were always used to positioning consumer groups between the ages of 20 and 40. With the economic downturn, businesses have gradually realized that 50-60-year-olds are also quite strong in purchasing power. They also learned that they are good for sanitary ware. The requirements and perceptions are far greater than those of young people. Therefore, the products of the "old age group" are quietly on stage.

"Aging market" status "retransmission"

While the government is re-recognizing the “old age group”, some builders have begun to provide housing reform services that suit the needs of the elderly, such as transforming the cabinets in the kitchen and washbasins in the bathroom into automatic lifts and lifts for the convenience of the elderly; Anti-skid treatment can be applied to the floor of the home to turn various open lines into dark lines or wireless to prevent the elderly from slipping or tripping. Although the demand for the “aged population” is considerable, and the potential of the “aging market” is even greater, the current fragmented market in the sanitary ware market has not completely become a solid model. Only some companies have launched “aging” sanitary products. .

Earlier, the sanitary ware industry put forward the concept of “facilitating bathroom” in 2010. The main features were not too complicated buttons, no modernized organs and long instructions for use, but no angular and sturdy designs that could cause the user to be injured, from the position and function. With accessibility and other details, the "elderly people" can use the bathroom safely and conveniently. According to this concept, companies have also launched various types of related sanitary ware products.

At present, some brands introduce toilets and also help install handrails next to toilets, thus reducing the chance of falling down.

The future development trend of “old age” sanitary wares The sanitary ware industry not only launches “aging products” from the exterior of the design, but also solves a series of problems in the aging society with a common design theory, combining ergonomics, universal design theory, geriatrics, and psychology. Learning and other related knowledge, systematically analyzed the physiological and psychological characteristics of the elderly and rest and recuperation patterns. Through empirical research, the existing problems in the design and use of the sanitary space of the old people are studied in depth to seek for appropriate countermeasures and reasonable solutions. The design ideas aiming at improving the subjective well-being of the elderly are proposed.

The elderly have a huge and decisive influence on the “future economic development” of the sanitary ware industry and are a land with a large demand. This is a wise choice regardless of economic development, social development, and people’s needs. At the same time, "old-age products" are not merely a pure entity, but also reflect the care of designers and society.