Small-pitch LEDs occupy a quiet change in the indoor display market

On the occasion of New Year's Day, all walks of life have consistently summed up the past and look to the future! In the past, the LED display industry has been ups and downs, but industry people are convinced that “there is no winter to be insurmountable, no spring will not come.” The sunshine that is about to bathe the New Year, some of the hopes of the heart are also born in the brutal competition, some Dreams for the world will rise from the plain days. It is true that the LED display market has made rapid progress under the innovation of technology and technology. Under the continuous innovation of technology and technology, the point spacing has also been repeatedly broken. The rapid rise of the small-pitch LED display market has allowed the LED display to be "windowed into the room".

The market size of small-pitch market is increasing year by year, and the market is shrinking.

According to authoritative data, the global LED display market in 2017 was 5.092 billion US dollars, of which indoor small spacing (≤ P2.5) will continue to grow after experiencing rapid development in previous years. The market size in 2017 was 1.141 billion. US dollars, estimated CAGR of 12% from 2017 to 2021. At present, small-pitch LED products are still used in high-end fields such as military applications, government surveillance command centers, and large-scale video conferencing systems. Under such circumstances, it seems easy to find out that the market is gradually maturing, promoting, and producing. Comprehensive improvement of technology. In 2018, the future small-pitch products will be more widely used in the wider field of indoor display, and will give us more and more amazing display effects.

Moreover, with the rising market of pitch miniaturization, LED display companies have gradually turned the market direction to three major technical aspects. Among them, including COB small-pitch LED products, QD phosphors reach RGB small-pitch display technology and MicroLED display. In the context of rapid growth, the support brand pattern of COB small-pitch LED display in 2018 will also undergo new changes. Not long ago, Lehman shares have been given in the first half of 2018, providing COB small-pitch three generations of products for The news of the goods. According to another source, the industry leader Liard also intends to develop small-pitch LED products with MINI-LED technology. Moreover, Lie De's core upstream supplier, Everlight, has clearly stated that it will launch a liquid crystal backlight system based on this technology in 2018, and will also fully enter the MINI-LED industry market.

However, it must be mentioned that MicroLED display products once became one of the hot topics in the industry after its launch in 2017. It has significant advantages such as wider viewing angle, higher contrast, better picture quality, lower cost and seamless splicing. Favored by technology-first companies. At the same time, it can be seen that traditional display manufacturers and LCD manufacturers expect to enter the field of MicroLED display market by way of alliance and cooperation. It is not difficult to see that the future small-pitch market is infinite and unpredictable. Always believe in the "how big the heart is, how big the stage is", the global LED small-pitch display market will continue to maintain rapid growth.

Although the small distance is baptized by the "price war", it still does not forget the new field breakthrough.

In the upcoming 2017, the small-pitch LED market has not been spared from the impact of the "price war." However, in the past four years, the small-pitch LED display system has exploded, and the application field of small-pitch LED displays has been expanded. From the initial advertising market to the current radio and television, performance, conference, command and dispatch, and even high-end villa color TV, there is little left in the industry to show that there is no small-pitch LED participation. Especially in the second half of 2017, Samsung has achieved a breakthrough in the "digital cinema projection" market for small-pitch LED screens. Since the birth of film technology, this market has been "the land of projection display." Although Samsung's breakthrough is almost "experimental", it has caused widespread concern among a large number of industry players.

It can be seen that the digital film market in the small-pitch field is inevitably a major breakthrough. At the same time, this also means the extension of the small-pitch market in more sub-segments. However, a series of cutting-edge technologies for small-pitch LED displays have not yet achieved a mass production model. This key factor will also be the biggest obstacle to how long the small-pitch LED display field will last in the 2018 digital movie market. According to the product technology and hardware equipment that has been produced at this stage, it may take two or three years...or even longer to make substantial progress. However, the third generation of small-pitch LED products will also be put into the market with market changes. Prior to this, the pixel granulation and visual comfort of traditional surface-mount products were obviously not conducive to the large-scale development of small-pitch LEDs in the digital cinema projection market. Therefore, the future small-pitch market wants to achieve real development in the field of digital cinema, and there is still a long way to go.

Small-pitch LEDs occupy the indoor display market, and the market pattern is also quietly changing.

In 2017, the small-pitch LED screen market continued to maintain a high growth rate, but the market pattern seems to have changed quietly. The small-pitch LED screen breaks the market boundary where LED display cannot be used indoors, and opens up a new market era that competes with other category display technologies. In this regard, industry sources pointed out that the more the small-pitch LED screen expands the field of indoor applications, the more it encounters more competition with "competition technology." The latter naturally promotes more brands, channels and capital to enter the small-pitch LED industry. These new franchisees have also developed more market mergers and acquisitions, product foundry markets, and refined competitive market structures.

The occurrence of the above phenomenon depends not only on the solid foundation strength of the small-pitch LED display in the industry, but also on the increasingly complex, diversified and informatized development trends of its display applications. To truly stand in this field, it is not only necessary to show the overall improvement of terminal technology, but also the support of standardized solutions. Therefore, we firmly believe that 2018 is a year of maturity and small maturity, and it will be a year of comprehensive breakthrough development. What kind of surprises will happen in the industry revolution, let us wait and see the development of technology!