Promoting automobile consumption became the focus of implementing the consumer promotion policy in 2019. After the National Development and Reform Commission and other 10 departments issued 24 measures to promote consumption, the new policy of scrapping motor vehicle recycling management was also approved recently. The New Deal made major adjustments to the original policy, directly benefiting the used car market, and will also promote new car consumption.
The "Economic Information Daily" reporter was informed that there are still many promotion policies on the road to prospering the new car market and promoting the circulation of used cars. Experts said that this round of automobile consumption promotion policy is focused on the entire chain of circulation, and many industry restrictions are expected to be broken one by one, and the market potential will be fully released. The auto companies and industrial chain related enterprises are also accelerating their layout to adapt to the new trends and new demands of China's auto market. China's auto market is expected to usher in new growth.
The new policy of promoting consumption by cars has been introduced
Automobiles account for more than a quarter of the retail sales of social consumer goods above designated size, which is an important force for China to promote consumption and build a strong domestic market. However, China's auto market last year, sales fell for the first time appeared over the years. In response to this situation, a number of departments are working together, and a series of new policies have been introduced.
Not long ago, the ten departments jointly issued the “Implementation Plan for Further Optimizing Supply to Promote Steady Growth in Consumption and Promote the Formation of a Strong Domestic Marketâ€, which will stabilize automobile consumption as a “big headâ€. The first six of the 24 specific measures are aimed at the automobile market. including an orderly scrapped automobile, we continue to optimize the structure of subsidies for new energy vehicles, to promote rural car replacement, steadily relax pickup trucks into the city limits, to accelerate the prosperity of the used car market and optimization of local government vehicle management measures.
Recently, the "life vehicle recycling management approach (revised draft)" was adopted to make major adjustments to their previous practice. The new approach highlights the market allocation of resources, the abolition of life vehicle recycling business the amount of control that allows "five assembly" remanufacturing use, determined by the market price of scrap vehicle recycling and promote the old car is scrapped update.
In addition, the new car market in prosperity and promote the flow of used cars there are several other aspects to promote the policy is on the way. The "Economic Information Daily" reporter learned from relevant departments that in 2019, in the new car market, it will actively promote the development of new modes and new formats of automobile circulation, improve circulation efficiency and improve the consumption experience. In the case of used cars, the policy of restricting the use of second-hand vehicles will be strictly prevented, and the "Measures for the Management of Used Vehicles Circulation" will be revised to prosper the used car market. In the automotive aftermarket, relevant departments are actively studying policies and measures to promote the development of the automotive aftermarket, deepening the potential of the automotive market and forming new consumption growth points.
"These policies to encourage consumption not simply in order to enlarge the amount of automobile consumption, to better guide the transformation and upgrading of the automotive industry and meet consumer needs upgraded combine to further improve the level of matching supply and demand of automobile consumption." Integrated Development and Reform Commission Secretary Inspector Liu Yunan said.
Secretary, Ministry of Commerce building market Zhengshu Wei pointed out that in 2019 the Ministry of Commerce will focus on the whole chain Automobile Dealers, Automobile Dealers actively promote reform, promote the automobile market to accelerate the development of high-quality, stabilize the car consumption, promote the formation of a strong domestic market.
Car prices aimed at new opportunities to accelerate the layout
Reporters learned that, not only at the central level, local governments also increased policy efforts to promote the consumption of automotive products. Hebei Province has issued a series of policies to promote the optimization and upgrading of automobile consumption. Including the development of new energy vehicles promote the use of three-year plan, the implementation of new energy vehicles, vehicle purchase tax incentives to promote the use of official vehicles demonstration areas, and increase efforts to promote the use of new energy vehicles in public services, as well as to break the single brand licensing model, Innovative measures such as the automobile circulation system.
In addition, Beijing, Shanghai, Zhejiang, Hunan, Henan, Liaoning, Shandong and other places are also building a world-class new energy automobile industry cluster around the new energy automobile industry, building a whole vehicle manufacturing, research and development, parts and components, and other industries. Chain integration of the global automotive industry highlands.
At the same time as the promotion of favorable policies for automobile consumption has been launched, many auto companies and industrial chain related enterprises are also accelerating their layout to adapt to the new trends and new demands of China's auto market. Beijing Auto recently announced the promotion of consumer welfare policy, its subliminal Zhizhidao, the new Sic Bo D50 and other models can enjoy subsidies ranging from 6888 yuan to 20,000 yuan.
In addition, Changan Automobile also announced that it will take the lead in implementing subsidies for vehicles going to the countryside, and can enjoy a subsidy of up to 22,000 yuan. FAW-Volkswagen will introduce a subsidy for old cars with a price of 2,200 yuan to 12,000 yuan. The highest value of the two models of FAW Pentium can be enjoyed. The subsidy for the people exceeded 20,000 yuan; SAIC Volkswagen introduced subsidies ranging from 2,000 yuan to 30,000 yuan for all models.
Many industry insiders said that these measures will vigorously promote new cars and replacement consumption in the automotive market, especially the promotion of automobile consumption in the third- and fourth-line markets and the vast rural market, which will play an important role in promoting the overall development of the automobile market in 2019.
According to the latest automobile production and sales data released by the China Association of Automobile Manufacturers, China's automobile sales in January this year was 2.637 million units, down 15.76% year-on-year. Among them, passenger cars fell by 17.7% year-on-year, especially the decline. Some institutions believe that although the production and sales data in January fell, but the wholesale sales data of passenger cars showed that the industry is still in the active destocking stage. The data shows that the comprehensive inventory factor of car dealers in January was 1.4, down 12% year-on-year and 19% quarter-on-quarter.
In the case of the overall market downturn, the production and sales of new energy vehicles increased by 113% and 138% respectively over the same period. The substantial growth of new energy vehicles also proves the future potential of the automotive market.
Some industry experts predict that with the continuous promotion of consumer policies, the auto market will accelerate inventory, and the future auto market sales data is expected to rise, and the industry will enter a new upward cycle.
Market potential is expected to accelerate release
For the prospects of China's auto market, Ning Jizhen, deputy director of the National Development and Reform Commission, said that in the past year, it has approached the market size of 30 million vehicles, but there is still potential to support residents' reasonable consumption, green consumption and upgrade consumption.
The data show that in the medium and long term, China's population, economic scale, and residents' income will continue to grow, the level of urbanization will continue to increase, and the scale of total automobile consumption will still have room for improvement. From the perspective of car ownership, China’s total car ownership ranks second in the world, but the number of cars owned by thousands of people is less than 170, far lower than that of developed countries. For example, more than 800 vehicles in the United States, Japan, Germany, Britain, France It is about 600 cars.
“The government's policy is focused on cultivating new consumption hotspots to further stimulate consumption potential.†Li Mingtao, dean of China International Electronic Commerce Center Research Institute, believes that more favorable factors that stimulate new kinetic energy are accumulating. Among them, new energy vehicles, smart cars and other new products will receive more policy support, and it is expected to become a new bright spot for consumption in 2019.
In addition, from the ratio of used car to new car circulation, the proportion of developed countries is generally above 1.5:1, such as the United States, Germany, etc. more than 2 times, while China's used car trading volume is only 43% of new car sales, second-hand The car market has great potential for development.
"As the car ownership continues to climb, the consumption culture changes and the market environment is optimized, the huge potential of the development of the used car market will be transformed into a powerful kinetic energy, which will effectively promote the development of the automobile market." Zheng Shuwei said that the structure of China's automobile market is constantly optimized. After the implementation of the Measures for the Administration of Automobile Sales, new formats such as automobile supermarkets, automobile stores and financial leasing have flourished. It should be said that the favorable conditions for the high-quality development of the automobile market are accumulating and the market potential will be released.
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