Furniture dealers are the pioneers of the furniture industry. Nowadays, under the background of the regulation of the property market, many property cities in the first-tier cities that have developed rapidly have cooled rapidly, causing stalls in first-tier cities to sell stalls. Furniture sellers have fallen into the rise in rents and staff salaries. The dilemma of rising profits and sharp declines in sales profits. The pioneering forces in the furniture industry have the potential to become "martyrs" on a large scale. Under the general downturn of this industry, many furniture chain stores do not pay attention to the pain of dealers. Instead, they sneak around and open more shopping malls, occupying more good sites and semi-coercive nature. Dealers rent new venues to create false prosperity, which makes dealers worse off in the winter of sales. Where there is oppression, there is resistance; where resistance is not allowed, you can escape. Between merchants and hypermarkets, there are various complex games between merchants and manufacturers. This is the same root, this is the symbiotic relationship between the same interest chain, which evolves into an opponent relationship of mutual complaints, mutual defense, and mutual calculation. This is not only the immature performance of the industry, but also the inevitable redistribution of interests in the industry integration stage. It is also the process of the market to differentiate and fission under the new economic conditions and to nurture new commercial formats. The road in front of the furniture dealers is actually quite a lot. The following are the latest signs of the changes in the retail industry of the Chinese furniture industry that I have observed for your reference: Can you withdraw from the hypermarket to withdraw from the hypermarket? Can you survive? The answer is definitely of. At a time when hypermarkets are becoming stronger and self-feeling is too good, many dealers have already begun to emerge. They are really strong believers who don’t believe in evil: drive the store to the building materials market and drive to the bustling streets. The powerful dealers have come out of the way, and some people will follow up immediately, which will shake the authority of the hypermarket. There is never an unbreakable power in the world, and the power of the hypermarket is not absolute. When hypermarkets use their own market power, they must weigh the pros and cons and weigh the benefits that they can bring to the business. If we use the power blindly, we will blindly do it, ignore the interests of small businesses, and sometimes even the interests of production enterprises. Regardless, naturally, the stone will be lifted and your feet will be lifted. Hypermarkets should use their own market position with caution, and don't create new and powerful opponents for themselves. It should be a big store, especially a nationally-selling well-known store. Market power is always relative, and potential competitors are growing all the time. This growth will be astonishing as long as the market conditions are right. In order to cope with the oppression of national well-known chain stores, local stores with weak financial resources are already looking for new ways of survival. One of the survival strategies is to set up a special store. On the market sense of smell, the national well-known chain stores will always be a few beats. The size of the market in the country is huge. Large-scale stores will only consider problems from a global perspective, and rarely take into account the differences in consumption across the country. The consumption changes in various cities are also slow. This leaves a small space for survival in small stores around the world. Small stores in different places are only good at observation. They can always set up new new stores with local consumption characteristics and local consumption characteristics. They will compete with large-scale joint sales stores, so that large-scale sales stores will always fall behind them. The large chain stores are too large and the decision-making is slow, which determines that they will theoretically lag behind the local specialty stores forever. In many cities across the country, a large number of mahogany furniture museums are typical of the specialty stores at this stage. In fact, the people with the heart can completely create metal furniture, glass furniture, rattan furniture, new Chinese furniture, and create a large-scale, full-featured specialty furniture store, with effective price competition with large furniture cities. It is a new market response strategy pursued by dealers to give up high-end brand sales or to sell high-end brands to low-end stores. In the past, high-end brands had to sell high prices in order to maintain basic profits; moreover, high-end brands can only sell at high prices in high-end stores. The basic situation now is that the living standards of urban and rural residents have generally improved. In some middle and low-end furniture stores, it is still possible to sell furniture products that were previously only available in high-end stores. At the same time, the high-end furniture brands have also developed products that meet the needs of various markets, and are fully available for sale in low-end and mid-end stores. The sales of expensive furniture are small, and the sales of cheap furniture are large. In the overall number, in the low-end stores to sell furniture, dealers may not earn less money. Dealers will open stores to low-end stores and drive to lower-level cities, which will still maintain a strong market advantage. Generally look down and keep going down. The development of new markets is a common way for furniture dealers to cope with the deterioration of the original market environment. Factory direct sales factory package direct sales is not news. Hefei has appeared in the professional store of Dongguan furniture. With the strength of manufacturers and joint venture capital institutions, the establishment of more factory direct sales stores is the call of the market. It is understood that for factory direct sales stores, the supply of land is not a problem - China is still in the stage of urbanization expansion, new large commercial land has been developed, these new land is located in a remote urban new district, can be placed in storage Large-scale cheap furniture stores; distance is not a problem - China is increasingly becoming a country on wheels, the city has more and more cars, and large-scale cheap furniture stores away from densely populated areas, its sales can be guaranteed; Dealers have demand – a large number of dealers have been squeezed out of the furniture industry, and it is their inner desire to fight in new stores; manufacturers are motivated – too many factories have accumulated huge capacity and cannot be released, but in terminal stores, However, because of the high retail price, sales have been affected. The decline in prices is good for the factory to release production capacity and expand production. The strong Internet sales network is becoming an indispensable assistant in people's daily life, and it has become a perfect component and an important extension of the real world. Online shopping has become a habit of many people, and this kind of inertia naturally affects the behavior of some people buying furniture. For some people, a reliable brand means reliable quality, reliable comfort, reliable design, reliable technology and reliable after-sales service. In this way, for the furniture brand that I can trust, although I can only see the appearance that is not too real on the Internet, I don’t feel it, I can’t sit down, but it will not affect his purchase behavior. When new contactless consumption is becoming a new fashion, online purchase of furniture will become the daily behavior of people in the future, and will not have some advanced nature, although in today's view, it is unbelievable to buy furniture online. of. With this in mind, many traditional furniture dealers, or those who know nothing about furniture, will join the ranks of online sales of furniture. Furniture network sales will definitely become a new and effective sales model, which will be indisputable.
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