WeChat One-One-One and e-CiP Two-Dimensional Code Tags

When it comes to the concept of "one item and one code," it may still be unfamiliar to many companies. To give a specific example, we may go to the supermarket to buy Evergrande Ice Fountain and Dongpeng Special Drink. These drink promotion bottle caps will have a QR code printed on them, and you can participate in the lottery to send points, etc. Activities, the QR code printed in the bottle cap corresponds to the only bottle of beverage, and can only be scanned once.

This is a yardstick that is closely related to consumers.

At present, various types of two-dimensional codes on the market are widely distributed, and for WeChat scans one by one, they understand that what is a thing? (Generated a bottle of a yard, a bag of a yard, a box of a yard, a box of a yard and other similar concepts)

WeChat scans the official one-for-one code function. It is based on the fact that the product already has a bar code. A product corresponds to a unique product bar code, but it is a third-party application that uses WeChat to convert the bar code into a two-dimensional code. However, if you really need to implement the WeChat sweeping function, you also need to use third-party developers to implement this function.

Let's analyze the one-for-one code function of e-Kin two-dimensional code tag together

One product bar code + e Jian two-dimensional code tag = Internet + product

Up to now, WeChat users have approached 800 million. If your product has a bar code, the e-King 2D code label can help companies attract offline users to the company's WeChat public number, achieve rapid growth of accurate fans, and expand brand spread on the Internet.

Consumers can get the following information by scanning QR code:

1 Learn more about the product

2 Online order through online store or other purchase portal

3 Showcase corporate branding (products) video

4 Participate in lottery, online games, membership points and other online interactive promotions

5 Enter the company's WeChat public number (absorbing powder online)

6 display similar product information (bundled marketing)

Two micro-letter a code + e Jian two-dimensional code tag, in the end what is the role?

Carefully, you may find that some time ago, ** seeds engaged in a promotional campaign "code sweeping red envelopes, 100% winning." Consumers only need to sweep out the QR code to receive red envelopes. As a result, the sales volume of the seeds has increased dramatically. A small two-dimensional code label, there is such a big charm?

In addition, consumers can scan QR codes to:

1 Directly check the authenticity of the product;

2 directly participate in the lucky draw;

3 directly receive red envelopes;

4 product quality traceability;

5 Concerned about the company's public number, powder re-marketing, etc.

It can be seen that the use of two-dimensional code as a carrier to give various forms of marketing content of the two-dimensional code, can stimulate consumer scan rate, increase the repurchase rate, attract powder for the public number, enhance product sales, enhance brand communication, etc. , And can make consumers easily identify the authenticity of products, enhance consumer brand loyalty and so on.

In short, the e-King two-dimensional code label not only satisfies the consumer's demand for various personalized information for the purchased goods, but also narrows the distance between the manufacturer and the consumer, allowing the two to come in close contact instantly. After the establishment of a relationship between the merchant and the end-consumer, it is not necessary to expand the market through middle-level agents in the future, thereby eliminating the cost of intermediate links and allowing consumers to benefit. At the same time, big data marketing can be conducted by e-criticizing two-dimensional code tags. It is believed that in the next few years, this kind of label similar to the e-Kam code will be widely applied to product marketing.

Source: Suzhou Impression Laser Laser Technology Co., Ltd.