What is the "money" way in the floor market?

From April 14 this year, the "New Country Ten" was introduced so far, the domestic first-tier cities real estate volume fell sharply. Kaiping, a third-tier city, is also affected by the environment. The volume of real estate sales has declined, affecting the home improvement and building materials industries. Yesterday, the author learned after interviewing the Kaiping City's home improvement companies and building materials merchants that due to factors such as weather conditions, sluggish property market, and weak consumer spending, in the hot June, various businesses felt a “cold”. "meaning. “The business of May and June can only be described as a 'light' word. From the current situation, the performance in the second half of the year is difficult to predict and the prospects are uncertain.” Many merchants said in an interview with the author.

Home improvement company

Business is a lot lighter

Since June, the weather has gradually become hotter. On the contrary, Kaiping’s home improvement building materials industry has shouted “cold”. On June 22 and 23, the author visited several decoration companies in the Kaiping city area and learned that since June, according to past experience, the weather is hot and the number of people starting to decorate will gradually increase. “But this year is almost coming to July. It feels as if no one is starting to decorate.” Cao Linfang, Kaiping Star Art Decoration Manager, told the author.

Cao Linfang said: “Overall, the business in the first half of this year is still not as good as it was in the first half of last year. Despite the impact of the financial crisis in the first half of last year, the business was not very bad and it was decent. In the first half of this year, the economic environment almost recovered. However, after the country’s policy of regulating the property market came out, our days were hard to beat. After all, our home decoration industry and the property market are closely related.” Cao Linfang said, especially in May and June, the business was much lighter, not only the order did not last year In the same period, there were fewer people coming to the consultation.

On the afternoon of June 23, the author saw a decoration company located in Dongxing Avenue, Kaiping city, that the entire company was very quiet and only a few designers were working. There was no customer in the customer reception area. "This month's business is a lot lighter, and there are fewer people who come to consult with the company." Zhang Ming, the company's design director, told the author, "Summing up, it seems that there are no special reasons. In addition to the weather, often rain is not conducive to decoration. The country’s policy of regulating the property market has also had a great impact on us. The people who want to buy a building are waiting to see it. They all want to wait for the property price to fall and buy it again. No one buys a house, and naturally no one has renovated it.”

The situation that the author learned from several other home improvement companies was generally consistent, and the days of decoration companies were not good enough. Most of them attributed the reasons for the sluggish performance to the state's regulation and control policies, and some analysts believe that the weather is rainy and causes no one to decorate.

Building materials business

Sales situation is not optimistic

Tiles and floors have always been "big items" in ordinary home decoration materials. A few days ago, the author visited the building materials market in Kaiping City. He found that, like the home improvement industry, the sales of ceramic tiles and floors are not optimistic.

Luo Xiangfei, manager of Kaiping Nature & Wood Flooring Company, told the author that compared with the same period of last year, this year's business was much lighter, even the May 1st. "According to common sense, this year's economic environment has gradually improved, and the public should buy more houses to decorate. However, the actual situation is not the case. So far, the general public feel that there are not many people who start renovations." Luo Xiangfei said.

Luo Xiangfei also told the author that in Kaiping, a street on the street known as the dawn of light, more than 10 companies selling floors in the first half performance is not ideal, "We often sit together to analyze the reasons, the final reason is that the property market regulation and control policy Luo Xiangfei said.

In the interview, the author learned that the sale of tiles, flooring, and business promotion activities have a lot to do with the general business will engage in some promotional activities on the holidays, sales are also very good.

"But this year '51', despite our tiles have a great deal of concessions, but sales are still in general, the market environment is really bad." Mr. Guan told the author.

Home improvement building materials industry

The "money" scene depends on the national policy

In the interview, when talking about the views of the home improvement building materials industry in the second half of the year, all businesses have said that it is still difficult to say that everything needs to look at national policies.

The marketing director of a decoration company tells the author that this year is different from last year. Everyone estimated that performance will be poor and the results will be getting better and better. At the end of the year, it will also achieve good results. This year it will be reversed. At the beginning of the year, everyone estimated that It is very smooth and the performance will be getting better and better, but in reality it's counterproductive. "I feel that the current performance is going downhill and far from the first half of last year," he said.

The State has regulated the "New State Ten Articles" of the property market so far. The transaction volume of domestic first-tier cities has dropped sharply, and prices have also fallen. However, property prices in Kaiping are still strong. This has caused many people who buy houses to continue to wait and see. Xiao Wang, who had just graduated the year before, worked in a public institution in Kaiping. He told the author that when he saw the introduction of “10 New Countries”, he expected that property prices in Kaiping could be reduced, but this wish has not yet been realized. "Now, generally better residential properties, prices are around 4,000 yuan per square meter, far beyond our level of consumption, and early last year, these houses sold more than 2000 yuan per square meter." Wang told the author, buy a house Things, but also wait and see.

There are not many people like Xiaowang who want to buy a house. They are all watching. "As soon as the national regulatory policies are in place, property prices are appropriate, and the people are starting to buy houses. Our business will also improve," Luo Xiangfei said.