Abstract Although the exhibition only lasted for four days, the promotion brought by Xiamen International Stone Fair to the industry should not be underestimated. After a few days of exhibitions, the reporter found that at the Xiamen International Stone Fair this year, stone merchants paid special attention to resources, services and innovation, and these words also became the New Year stone industry...
Although the exhibition is only a short four days, the promotion of the Xiamen International Stone Fair to the industry cannot be underestimated. After a few days of exhibitions, the reporter found that at the Xiamen International Stone Fair this year, stone merchants paid special attention to resources, services and innovation, and these words have become the "key words" of the New Year stone industry. Keywords: resources
Stone resources will achieve globalization
For the globalization of resources, the Xiamen stone industry has been ahead of other industries. This is the view of Wan Lishi, Chairman of the Board of Directors, Hu Jingpei. For his part, stone resources have always occupied strategic significance in the business sector of Wanli Stone. “This year, our second factory overseas will be put into production, which marks the globalization of Wanli Stone resources to a new height.†Hu Jingpei revealed that the second factory is located in South Africa, just next to the original stone resources, reducing production costs. It also reduced the cost of sales to Europe, where talents, technology and image are all localized, while equipment, brand and management are still Wanli Stone, which means that China's stone is no longer just a stone processing factory, but also has a highly competitive brand. Output.
Obviously, it is not a Wanli Shi family that also lays out global resources. The local Yingliang Group in Fujian has released some new minerals through the exhibition, and these are the results of their recent acquisition of Turkish mines.
In this regard, Xu Rongqi of Xiamen Stone Chamber of Commerce believes that most of the current stone industry is a private enterprise. The transformation and upgrading of enterprises is to carry out industrial cooperation, such as resource control, joint development, technology complementation, and enterprises jointly work together to do “resource strategyâ€. Resources and resources are easy to do with the market.
Keywords: service
Go to a place closer to the consumer
When it comes to the stone exhibition, many people also attribute it to the traditional industry, but if you go to the Xiamen International Stone Exhibition, you will be surprised. Today's stone industry is no longer an era of earning processing fees, companies Equal attention is paid to services.
At this stone exhibition, Xiamen Lingyun Jade released the popular trend of jade home decoration in 2014 with the theme of “change and changeâ€. It is to establish a direct customer service system and realize zero service distance through the combination of manufacturing and service industry.
It is also necessary to make the service transparent, as well as Wanli Stone. "We have to dig deep into the traditional US-Japan market. To get closer to consumers, we must extend our domestic services to foreign countries, and we must truly influence the brand's influence on the world." This is Hu Jingpei's plan for the future of Wan Lishi. In his view, to make the service to the doorstep of consumers will be the general trend of the future stone industry.
Zou Peng, president of Wanli Stone, also said that the cost of stone processing and transportation has risen sharply. In the past, processing stone and selling stone and earning a small amount of processing fees are bound to be eliminated. In the future, stone enterprises need to go further through the deep processing of stone, strengthening pre-sale and after-sales service, and increasing the added value of the industry.
Keywords: creativity
The value of the future stone
A film that makes "private customization" popular in various industries, the stone industry is no exception, the reporter found that at this year's Xiamen Stone Fair, companies have done a lot of work on creativity, want to use creative ideas to get stone business opportunities The first raise.
Universal Stone has a perfect combination of stone and light. “We found that many stones are amazing in different lighting environments. Through this inspiration, we designed the 'Shi Ying Wan Xiang' and used the light to project the shadow of the stone to form different face effects.†Global Stone Marketing Manager Luo Jiangbo said that the artistic conception of stone and light is worth savoring.
Xiamen Yingliang Stone Group has spent huge sums of money to create a creative warehouse - "No. 5 Warehouse", which contains natural luxury stone series, semi-precious stones series, fossil series, crystal series, etc. It is said that the stone should also be made into creative products. Luxury goods, create the creative brand of the stone industry and the "LV" of the stone industry.
In the view of Wang Qing'an, president of the Nan'an Stone Industry Association, in the past, due to factors such as real estate regulation, slowdown in infrastructure construction investment, and weak external demand, the stone industry is facing difficulties in sales and falling profits. Today, stone enterprises are actively seeking changes. Decisively combine stone and cultural creativity to enhance the added value of products; in the future, creativity is the foundation of stone value.
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