EU anti-dumping against Chinese ceramics Recently, the EU announced the preliminary ruling on anti-dumping investigations against Chinese ceramics. It has a temporary punitive tariff of up to 73% on ceramic export enterprises in China. Due to the large number of enterprises involved, the case is called The EU's "biggest" anti-dumping investigation against China. In this official EU notification, the author saw that no Chinese company has obtained market economy status. Except for the three ceramics, the corporate tax rate of cooperation is not 32.3%. Other ceramic enterprises are common in the country. The tax rate is 73%. The industry uses the "Nine Earthquakes" to describe the impact of this anti-dumping investigation on China's ceramic industry. If the ceramic enterprises are levied a 73% tariff, it is expected that the total amount of ceramic tiles exported to the EU will drop by 70% within half a year. More than 80% of directly affected companies, 15% of which will face closure. Relevant documents of the EU show that the anti-dumping temporary tariffs will be implemented for half a year, and on September 17, it will finally decide whether to levy a formal anti-dumping duty of 5 years. Although there are still six months left in nominal terms for Chinese companies to protest, it is actually a hope. It is rumored that the "substitute country" of the EU's proposed anti-dumping investigation is the United States. With the production cost of the United States and the ratio of China, the final ruling can be imagined. "Even if the door to the EU market is not completely closed, there are only a few gaps." Therefore, many ceramic enterprises have not had much hope for the EU market, and ceramic enterprises that are over-reliant on the European and American markets will also face A life and death decision. In fact, not only Europe and the United States, from the United States and other developed countries to Brazil, Argentina and other developing countries, from ceramics, leather shoes to the new energy industry, in recent years, foreign anti-dumping sticks waved to Chinese companies again and again, which undoubtedly made in China The road to "going out to sea" is full of thorns. This has also aggravated the external worries of the ceramic industry, which has already suffered from it. Not negotiable power cuts since last September, with the "Eleventh Five-Year" emission reduction deadline is looming, "energy exam" is about to carry out an assignment. In order to surrender a beautiful answer, all local governments have at all costs to show off their wrists, and to directly interpret energy conservation as a "power-saving" in the name of "power-saving", a time-limited electricity storm hit the entire ceramic industry, so that Just from the financial crisis, the housing market austerity policy and the shortage of migrant workers, the company is preparing to go all out to smash the gold, silver and silver, and once again, it is in trouble. Most companies are faced with three-stop four-four (that is, three days per star period), or even four-stop three-stop situation. This is undoubtedly a very heavy blow to the ceramic enterprises that have just recovered from the global financial crisis in 2008 and the abrasives and abrasives companies they serve. It is reported that the power supply in the ceramic producing areas has decreased by 30% to 70%. For example, the Enping area supplies electricity to the grid for 75% of the actual use load; the fourth meeting only supplies 25% of the total electricity consumption of the enterprise; 22.5% of the amount of power supplied. Not only is the Foshan area restricted, but ceramics bases such as Jiangxi and Zibo are also facing the same dilemma. The serious shortage of power supply has caused most ceramic production lines to be in a state of paralysis, and enterprises are complaining. The boss of the Tao enterprise complained and was in a hurry. They went to the government to petition the power, but in the face of the hard indicators of energy conservation and emission reduction, the government's attitude was extremely firm. It is said that the owner of a large-scale ceramics enterprise in Sanshui, Foshan, personally sat in the government office building to protect the production of electricity. As a result, the factory was still pulled, showing that the government is determined to "energy-saving". In the past, there was a buffer period of excess "warning". Once this time, there was no need for a notice, and the real-time power--the power-limited has entered the "zero tolerance" state. Although the 11th Five-Year Plan has become a thing of the past, the energy conservation and emission reduction policies in the 12th Five-Year Plan have not been relaxed. The friends in the ceramic industry told the author: Due to the characteristics of ceramic equipment, if more than two ball mills are started at the same time, the instantaneous current will be very large. After the start, it falls back to the normal value. However, the power department ignores your explanation, and one of the total is overloaded, and the whole factory pulls the brakes, making people cry and tears. The complex ceramic market in 2011 "From January to October, the daily output of daily-use ceramics for daily-use ceramics was 20.298 billion pieces, an increase of 35.91% over the same period of last year. The output of building ceramic wall and floor tiles was 6.410 billion square meters, and the number of sanitary ceramics enterprises above designated size was 14.008 million. The number of daily-use ceramics increased by 30.50% from January to October (including export of art porcelain), the export value was 236.8 billion US dollars, the building ceramics increased by 21.38%, and the export volume was 3.52 billion. The US dollar increased by 34.39% year-on-year. Although the export of sanitary ceramics has been declining for many years, it has reversed in 2010, and its performance has been stable throughout the year. There are not many ceramic imports in China, mainly imported high-grade products, and daily ceramics imports are 0.09 million tons. , a year-on-year increase of 58.6%, a total import volume of 159 million yuan, wall and floor tile imports of 3.188 million square meters, an increase of 48.66%. "In December 2010, China Ceramics Industry Association Chairman He Tianxiong in the 2010 China Ceramic Industry Economic Situation Report The data shows that the ceramic industry was very optimistic last year. However, in 2011, faced with new shocks and more severe pressures: the macro-control of national energy conservation and emission reduction, the further deterioration of the "labor shortage", the introduction of the new country eight, the EU's anti-dumping case against China and other unfavorable factors, the entire ceramic industry is positive Faced with a new turning point, if 2008 is the most difficult year for the ceramic industry, 2011 may be the most complicated year for the ceramic industry. For the trend of domestic ceramic enterprises under high tariffs, many ceramic enterprises said that the EU's anti-dumping investigation on Chinese ceramic enterprises will cause many foreign trade enterprises to be blocked in foreign markets, which will inevitably increase their efforts to open up the domestic market. Competition in the market may be more intense. Coupled with the regulation of real estate, the days of the domestic building tile industry will be very sad. According to authoritative data in the ceramic industry, at least 2 billion square meters of building tiles have been used this year. Being "anti-dumping", power cut-off, and labor cost pressure means that the long-term low-cost competition expansion strategy of the ceramic industry is unsustainable. If this is the reverse mechanism, accelerate the development of low-carbon and high-value-added products, and realize it early. The effective transformation of the entire industry, and the current market supply pattern of oversupply will also play a certain buffer role. In the long run, it is not a bad thing for the Chinese ceramic industry, but the key is how to go through this hurdle. This is also a question that should be considered by companies in the abrasives industry that are quite similar to the ceramic industry. Abrasives in the ceramics industry are not optimistic about the prospect of wearing the "two high and one capital" hats, but also the low cost as the main advantage, also requires a large amount of cheap labor, the same rising raw materials and labor costs, environmental protection policies, etc. There are too many similarities between the abrasives industry and the ceramics industry. Therefore, abrasives and abrasives companies can also see their own ones from the ceramic industry. Moreover, as the downstream market of abrasives and abrasives--the dilemma faced by the ceramic industry, it directly affects the grinding enterprises that use this as the market. After the ceramic abrasives industry experienced ceramic anti-dumping, some ceramic factories have closed down, and the export market will shrink a large area. Of course, some will move to the domestic market, but the domestic market is oversupply and the competition is more intense and cruel. At that time, there will be a group of enterprises lacking in technical content, low added value and small scale and low efficiency, which will be eliminated by the market. The abrasives and abrasives enterprises serving the ceramic industry will face unprecedented challenges. It is understood that the amount of abrasives accounts for about 5%-10% of the total cost of ceramics (the proportion of low value-added ceramic products will increase, and vice versa), like professional hobs, trimming wheels, tangential cutters, Grinding companies such as metal grinding blocks and silicon carbide ordinary grinding blocks will be affected. At present, many enterprises in Foshan that only produce diamond products for the ceramic industry have already felt the chill of the market. Some enterprises said that because many enterprises in the ceramic industry have closed down, the market share of their own enterprises has directly shrunk. Of course, although the ceramic market is not optimistic, we don't have to be too pessimistic. These are challenges and opportunities. In the face of various crises, the upgrading and transformation of China's ceramic abrasives industry is imperative. First of all, abrasive abrasives have a wide range of uses and fields, and products can be diversified and high-end. Emphasis on technological innovation and accumulation, master the initiative of product development, improve its technical level, technology research and development capabilities and brand awareness. Secondly, there is a need for more exchanges and cooperation within and between industries, and learn from each other's strengths. Establish effective industry standards and supervision institutions, so that the industry has a healthy and benign development space, but also better adapt to the ever-changing market demand and environment. Looking forward to the future, as China's "world factory", the rapid development of industry is inevitable, and the development of industry must, inevitably, the abrasives industry called "industrial teeth", although the roads and processes leading to good roads are tortuous. But the road is at our feet. How to go, how far can we go is our own, the survival of the fittest, the survival of the fittest, only those who are good at discovering and seizing the opportunity, can make the enterprise in an invincible position in the industry!
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