The price of raw materials rose ceramic companies to professionalism

Faced with rising raw material and energy prices, continuous increase in labor costs, increasing pressure on environmental protection, continuous reduction in corporate profits, and pressure on the real estate market, many ceramic companies are worried, what is the way out for the industry?

In fact, the lack of corporate confidence is just as a famous story points out. The ship is not moving or moving but it is moving. The strong economic development in China will inevitably support the healthy and normal development of the real estate industry. Ceramics The essence of all problems in the industry lies in itself. As long as the company is full of confidence and does its own thing, the ceramics industry is full of promise.

Business specialization

Faced with the various pressures of the ceramic industry, it is necessary to achieve professionalization through division of labor. The privately-run factory that appears in the industry is actually a phenomenon of specialization. In fact, the current function of the ceramic factory is completed by many professional factories in the world. Only specialization can be done well. Only then can we spare time to face the diversified functional demands of consumers on products, and diversify the style and mood. Psychological needs. Once the processing of each link is completed by a professional factory, for example, to achieve the standardization of raw materials, external wall tiles, floor tiles, and interior wall tiles are further divided into several different quality requirements, which are provided by professional raw material plants. Such specialization is bound to take The scale of the raw material plant will increase the quality of the final product and reduce costs.

Focus on professional markets

After the specialization of division of labor, the ceramic factory became a “assembly plant.” He could study the various needs of market segments like Nike and Toyota, and determine the company’s target market and positioning according to its own characteristics. Many people will say that this is only a theory, but facts speak louder than words. There are many successful cases around us. For example, the small enterprise “Black and White Ceramics” became an expert in the mosaic swimming pool. He also proposed the national swimming pool standard. , The entire pool tile solution, because the company has become a brick market in a unique market, so in a few short years, the company quickly soared, the performance is impressive, he is the beneficiary of the small market theory.

It is indeed the cause of Guangdong's success, but it has also become a hindrance to Guangdong's brilliance. The reality of policies and industries has caused enterprises to have insufficient confidence in the ceramic industry. In fact, ceramics are not a declining industry. The experience of Spain and Italy shows that he is a sunrise industry, a high-tech traditional industry, and a highly artistic cultural industry. As long as we change our thinking and take the road of specialization and focus on professional markets, we can find a new development. Mode, re-create brilliant.