China's hardware brand usher in a new era

The hardware industry has built 37 industrial clusters nationwide. The total output value achieved by them has exceeded 300 billion yuan, and has driven 2 million people. In 2010, the China National Hardware Association will guide the industrial clusters to take the development path of connotation development and transformation and improvement through quality-led promotion activities, and build industrial R&D centers, information centers, testing centers, talent training centers, and market logistics centers. There have been new developments in these areas that have enabled these industrial clusters to achieve new breakthroughs in structural adjustment and technological innovation.

It is reported that the total output value of China's hardware products industry has reached 800 billion yuan, exports reached 50.3 billion yuan, accounting for about 40% to 50% of the total industrial output value. In recent years, the gross output value of domestic hardware products has maintained a growth rate of over 15%, and the export of products has also increased significantly. Especially in 2006, 2007 and the first half of 2008, the export of products has skyrocketed. This is mainly due to the Chinese hardware products. Rich variety, low prices. However, since the fourth quarter of 2008, the century-long global financial crisis has caused severe impact on the export-oriented companies in the hardware industry. Overnight, the export orders for products disappeared. Some of the signed export contracts even paid the deposits, and returned them on various excuses.

According to customs statistics, in 2009, the export value of domestic hardware products represented by tool hardware, architectural hardware, locks, knives, scissors, and zippers decreased by 20.4% over the previous year. The reasons for this situation are related to the global economic environment. On the other hand, the industrial structure of the hardware industry in China is not always reasonable. Many export companies are OEM-based, have no own brand and sales channels, and long-term products rely on high-end products. Imports, a serious excess of low-end products, so that the product's core competitiveness is not strong. To change this status quo and achieve industrial upgrading is the best policy. The hardware industry wants to take a good step in upgrading the industry, and improving product quality in enterprises and industries is the key.

Recently, China National Hardware Association launched a quality-led promotion year in the national hardware industry, aiming to solve the problems and deficiencies in China's hardware products in terms of structure, quality, brand, and channels, and using innovation as a breakthrough to guide enterprises Establishing quality is the development philosophy of the company's life, strengthening the sense of honesty and responsibility, improving product competitiveness, making excellent quality and high-quality products enter the domestic and foreign markets, and enhancing the industry image and status. Zhang Dongli, chairman of the China Hardware Products Association, pointed out that at present, the hardware industry is facing the core issues of transforming development methods and improving the competitiveness of the industry. The hardware industry must adopt a high standard, high quality, and high efficiency development path to make the industry in the future market competition. In a good position.