Guardian companies pressure Shanda or heating overall home

In the sanitary ware industry, the competition between large and small sanitary companies is extremely fierce. Outside the industry, with the increase in production costs and other expenses, the sales performance of the Taowei industry in the first quarter of 2014 was flat. Sanitary companies face such a huge Stress can be achieved by relying on the overall home heating.

The status quo is difficult and difficult. “The relationship between merchants and home stores is originally a strategic alliance. The interests between them can be said to be dependent on each other. Some merchants are also dissatisfied with their emotions. After all, shop rent is the 'big head' of cost.

This year's sales situation is not ideal and the pressure is very great. "A bathroom distributor disclosed to Xiao Bian that one of the brands he represented had signed a strategic cooperation agreement with the Red Star Macalline. At that time, it must also enter the Red Star Macalline, but the store where he had previously set up a series of The restriction clause will increase the rent if it enters the Red Star Macalline. "In this case, your own costs will increase. ”

Another firm that represents a brand of sanitary ware said that the dilemma he faced was mainly focused on marketing: “When some stores attract investment, they say it very well. Now that they have started operations, the quality of service has been compromised. We now urgently need to organize shopping malls. Mass promotion and regular large-scale events."

Overall home prospects are broad or can reduce market risks The entire home has been around for a few years in China and has now become an increasingly popular trend. According to market survey data, at present, the overall household ownership rate of urban households in China is only 6.8%, which is far lower than the average level of 72% in developed countries in Europe and America. It can be said that the overall home market potential in our country is very large, who can grab the initiative, who will grab more market share. Of course, this requires companies to fully understand the core nature of the home as a whole and how the market operates. It also requires companies to have sufficient financial strength. For less powerful sanitary ware companies, it may be necessary to join forces with other companies to share the production of household products of all kinds.

During the industry reshuffle, sanitary ware companies may wish to cooperate with upstream and downstream companies to increase control over the industrial chain to reduce costs. For example, the cooperation of ceramic companies, paint companies, home companies, and design companies is also a trend that has begun to show. Under the intensified competition and general trend, channel expansion and industrial chain integration are effective ways for enterprises to enhance their competitiveness and reduce market risks.