High-density shoe companies to achieve brand across

For Taijihu Footwear Company, this year is also a “bumper harvest year”: following the “Shandong Light Industry Famous Brand” and “Shandong Famous Brand” titles last year, its registered trademark “Tajiki Tiger” was recently recognized as Shandong. Provincial famous trademark. "With the title of brand name, we are more confident." On December 7, the company's manager happily talked about his feelings. It is understood that, like the company, many shoe-making enterprises in Gaomi City, Shandong Province regard “creating a brand” as a breakthrough in development and strive to achieve an overall leap from unlicensed, branded to brand-name.

As the traditional industry of Gaomi City, the footwear industry has a history of development for several decades. However, due to the development of home-based workshops, the scale of enterprises in the previous years was generally small and the brand awareness was poor. Some companies even prefer to play brands of foreign manufacturers, and are not willing to register trademarks for their products. In recent years, under the key support of the city, the footwear industry in Gaomi City has achieved rapid development. It has initially formed several series of export shoes, domestic shoes and labor protection shoes, and has become the “Shoe Industry Base of Shandong Province”. In order to promote the footwear industry to become bigger and stronger, the competent authorities actively strive for the support of the national and provincial authorities, guide the shoe industry enterprises to update their equipment, improve the ability of scientific and technological innovation, and create their own brands; the Gaomi Footwear Association takes full advantage of the industry associations. Role, to guide member companies in information, technology, training, etc.; Gaomi City's industrial and commercial departments increase trademark assistance, strengthen services and training, help companies establish and improve relevant systems, and timely report for enterprises that meet the requirements for the application of famous trademarks. .

With the implementation of a series of measures and the development of corporate production, the brand awareness of shoe-making enterprises in Gaomi City has continued to increase. Up to now, the city's registered trademark of various types of footwear industry has reached 126, the brand name of the footwear industry continues to emerge. After "Haiyu" became a "Chinese Well-known Trademark" in 2007, last year the "Taggi Tiger" was recognized as "Shandong Top Brand"; 11 brands such as Taiji Tiger, Fengdun and Outback were named "Shandong Light Industry Famous Brand". This year, in Gaomi City, there are Taijihu and Fengkun. They promised that the three footwear brands won the famous brand in the province, which laid a solid foundation for enhancing the overall competitiveness of the footwear industry in Gaomi City.