Home furnishing trend: Combining shop and electricity supplier

New urbanization construction, real estate purchase restriction or cancellation, separate two-child policy...... With the advent of the second half of the year, a number of favorable policies are letting the rest of the home industry for six months usher in a new turning point, and many factors may contribute to the promotion of the home market Development, however, as far as the home industry is concerned, due to the more traditional industry, scarcity of raw materials, and insufficient integration of upstream and downstream industries, home companies may face greater challenges and risks.

“Currently, home companies are transforming and upgrading the use of highly-qualified labor, intensive land use and resources, the pursuit of high technology and advanced management, and digital use. In this process of transformation and upgrading, those who still maintain traditional development concepts, manage backwardness, and don’t change Home-based companies will gradually be phased out of the market.” Not long ago, Wang Xuemao, chairman of the Chamber of Commerce of the Sichuan Province Furniture Industry, told an interview with Huaxi Dushi Bao that the transformation and upgrading will become the future direction of the home industry. Household companies with outdated concepts, backward management, and inflexibility will gradually be eliminated by the market, and some key factors will determine the development of the industry.

Industry Future: Improve Quality and Service

All along, the home furnishing industry has paid great attention to service and re-experience. This includes the advantages of traditional stores such as the eight-benefit, Xiangjiang, Red Star Macalline and Home Furnishing. As a result, despite the overall weak home market, the expansion of the leading home store companies this year has continued. In the continuation: August 23rd, the Red Star Meikailong Jinniu Shopping Center North Third Ring Phoenix Interchange opened its doors. At the same time, the Red Star Macalline will be stationed in various major cities in Sichuan Province, deepen the county's consumer economy, and use entities to drive local businesses. Prior to this, the eight-benefit furniture city announced that it will build a new urban complex in Wenjiang - eight benefits International Home Expo City; and actually House announced that the number of stores this year will increase from the current more than 70 to nearly 100.

“The modern service industry can reduce the variable costs of manufacturing, increase production efficiency, and increase the competitive advantage of the manufacturing industry. In the world’s developed countries, the manufacturing service trend has already formed, and in the added value of the manufacturing industry, the The larger the proportion, the larger the service comes from, not the manufacturing process itself.” A few days ago, Zhu Changling of the China Furniture Association stated in the “Tenth Guangdong Province Furniture Industry Economic Work Conference”. He believes that the core competitiveness of the home industry is high-quality products, intimate services, it is related to how to connect businesses and consumers, and determine the consumer shopping experience. In the future, the home industry must work hard in quality and service to meet the needs of consumers.

The trend of the times: the combination of store and e-commerce

Someone once asked Ma Yun, where is the hot industry for the next e-commerce? Ma Yun answered without hesitation: home improvement. According to Ali's data, the home improvement industry will surpass women's clothing to become the largest category of e-commerce, with an annual scale of 500 billion yuan. Therefore, in the future, the channel innovation in the home industry is a general trend. Due to the special nature of household product consumption, the O2O model emphasizing online drainage and online inspection has become an irreversible trend in the future of home electricity retailers. O2O, Online To Offline, refers to the combination of offline business opportunities and the Internet, making the Internet a frontline for offline transactions. In this way, offline services can be used to monitor customers online. Consumers can use online services to screen services, and transactions can be settled online and reach scale quickly.

At present, for the home furnishing industry, almost all companies are involved in the O2O wars. The Red Star Meikailong has even advertised 600,000 annual salary for recruiting electric merchants, which shows the importance of the O2O model for the traditional household industry. In the future, e-commerce and traditional home shop business will no longer be a game between each other, but the two channels are combined and complement each other. How to achieve effective integration of online and offline marketing channels has become a new proposition for the home industry.