Kaadas's tripartite cross-border cooperation tipping point, unprecedented brand warmth

Recently, Kaadas and Cadiz jointly shared cycling brand Cool Ride and O2O Drug Delivery Service, and conducted a tripartite cross-border brand marketing campaign.

The event was exposed as many as 10 million people. Cadillac vouchers, 52,000 bicycle tickets and 100,000 boxes of Durex were all swept away.

Through this cross-industry, large-scale, on-line and off-line joint activities, Cadillac has won wide attention from all walks of life. The advertising industry has been competing and reporting from media portals and major portals.

â–² Since the media big V "creative advertising" and hot comments

â–²Sohu.com

â–²Sina

â–²CDC

â–² IT expert network

â–² room world

In the evening, Kaidi Shi covered the city with pink, and each of the cool cyclists was tagged with the Cadillac fan tag, and there were as many as 100,000 cars in only one city in Shenzhen.

The slogans on the tag can also arouse the sympathy of young people, making this pink romantic and quickly spread in the circle of friends - passersby have photographed the tag, and sun to the circle of friends to share.

Similarly, a series of “new” life concepts proposed by Cadiz in this activity have also aroused strong social repercussions. The slogans such as "courageously riding, looking for locks, love," "200g travel challenges," "biking, drinking, not drinking," etc. have become phenomenological hot spots among young people.

In a street interview with the theme of "How to break a single dog forgot to bring a key," the "tough experience" of forgetting to bring a key made everyone feel like it. It can be learned from the interview that installing a smart lock without a key at home can bring a lot of convenience to everyday life and become a consensus of everyone.

100,000 boxes of Durex were dispatched. Since the launch of the game, users have also received enthusiastic response. This has not only met the festive atmosphere but also allowed the event to warm up quickly.

This time, Kaidishi’s comprehensive online and offline publicity campaign is the first successful large-scale cross-border marketing campaign in the industry. It has been recognized by the industry and foreign authorities as an industry model, bringing unprecedented attention to Cadiz, and witnessing Cadiz’s intelligence. The brand influence of the lock industry leader.

More importantly, it brings people a new life concept and advocates a young, active lifestyle.

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