"This participation in the Guangzhou Office Environment Exhibition has achieved very good results for Chunguang Mingmei." Wang Jianming summarized the participation in this way. "Actually, participating in the exhibition is a comprehensive technology, product and innovation capability since the company's stage. Show. However, the real effort of the enterprise must be in peacetime, and it is necessary to truly study the characteristics of office needs, adhere to independent research and development, technological innovation, enhance product competitiveness, and promote the development of the entire furniture industry. "
Focus on innovation and reflect differences
Innovation is the key driving force for enterprise development. Wang Jianming knew this well. This can be seen from the booth of Guangzhou Guangming Mingmei Furniture. At the 29th Guangzhou Office Environment Exhibition, Chunguang's famous and beautiful booth visitors gathered, and the company's independent research and development of Riya, Iss, Linsen and Jieran and other series of office furniture attracted widespread attention.
"The development of an enterprise is inseparable from innovation. As a furniture company, technological R & D and design innovation are very important. At present, office furniture is increasingly developing towards a modern and fashionable design style. Chunguang Mingmei has continuously adopted technology and design innovation in recent years. To enhance product competitiveness and reflect the differentiation of the company's own development, but also together with other furniture companies to promote the rapid development of the industry. "In words, Wang Jianming's elegant temperament complements the entrepreneur's wisdom.
Store operation to expand the market
Chunguang Mingmei's innovation is not only in product design and technology research and development, the innovation of business model has become a new bright spot in the development of Mingmei furniture.
In order to promote the implementation of the store's business model, at the Guangzhou Office Environment Exhibition, the Chunguang Mingmei booth specially adopted a store-style design, allowing visitors to enter the stores of modern office furniture.
"The company will get the goods to the dealers at the lowest ex-factory price, the largest concession to the dealers, but also to the consumers." Wang Jianming told reporters that based on the market segmentation and market positioning of Chunguang Mingmei store, the company's store products are implemented High quality and low price strategy. Through the promotion of the store's business model, enterprises can achieve good resource integration, and the development and development of stores can eventually be integrated and developed in the company's upstream, middle and downstream industrial chains. Inventory mass production can maximize the integration of upstream resources, so that the company has a strong bargaining power; during the company's product manufacturing process, equipment and manual use can be added to effectively reduce manufacturing costs; standardized product quality is more stable, and effective avoidance of quality The hidden cost of stability. At the same time, it also allows more high-quality customers to become members of the company, making the company bigger and stronger.
Deeply cultivate political development and cross-domain development
When it comes to the development of Chunguang Mingmei, we must say government procurement. In 2011, the sales of Chunguang Mingmei Furniture reached more than 300 million yuan, of which the government procurement market accounted for about 40%.
"Government procurement is an extremely important market and strategic highland for Chunguang Mingmei. With the continuous development of the company, the development of the government procurement market has become an important strategy for the company to enhance its brand image and promote the company's development." According to Wang Jianming Introduction, at present, Chunguang Mingmei mainly focuses on the East China and Northwest markets, and the Beijing market is an important market for the company's development. "In any market, the most important thing is that the product has core competitiveness and good after-sales service." Wang Jianming also told reporters that because the government procurement market attaches great importance to energy conservation and environmental protection, the company mainly uses environmentally friendly plates and environmentally friendly paints for material selection. Do green boutique furniture in the office to ensure the health of the office environment.
Speaking of government procurement, Wang Jianming believes that in the current government procurement market, low-price competition still exists to varying degrees. Government procurement should reflect more cost-effectiveness rather than paying too much attention to price. In addition, different standards for government procurement of furniture across the country have also brought certain impacts on the cross-regional development of enterprises. Furniture procurement standards need to be further optimized and improved.
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