In mid-August, Heilongjiang Beidaihan Farming Group headed south to Guizhou and walked into the Kaifeng Group to visit and inspect. This warm-up activity, which aims to promote deep cooperation between the two sides, laid a foundation for the new map of “Food Securityâ€.
From the boundless plains of the Northeast to the mountains and mountains of the southwest, the northeastern people who have come from far away are not only experiencing the life experience of heaven and earth. For them, the determination to choose phosphorus is the key to this trip. For open-phosphorus people, when they embrace the remote passengers, a brand-new corporate marketing strategy is being quietly realized.
From the "Northeast granary" to the "Plateau Phosphorus", what kind of enlightenment will the two giants bring to the fertilizer industry?
From "granary" to "phosphorus"
The Great Northern Wilderness Group and the Phosphorus Group, the similar history and similar corporate culture of the two companies have given them a common language and even the same corporate ideal. A land with vast and rich resources, an unparalleled mineral fertilizer resources, although separated by mountains and rivers, but the two companies have long looked forward to each other, the common aspiration of the "food security world," the two parties finally succeeded in hand.
The Great Northern Wilderness Group is known as the “Chinese Granary†and is an important commodity grain base and grain strategic reserve base in China with the largest arable land, the highest degree of modernization, and the most comprehensive production capacity. The annual comprehensive grain production capacity reaches 36.36 billion jin. The volume of food commodities was 33.88 billion jins. It has 114 farms and ranches, 615 state-owned and state-controlled enterprises, and 846 non-state-owned enterprises, with a total area of ​​55,400 square kilometers. Heilongjiang reclamation area belongs to the national-level ecological demonstration area and is the largest green and organic food production base in China. It produces 10 million tons of green and organic agricultural products, and the demand for fertilizers is extremely high. The group owns 43 million mu of arable land, 20 million mu of land for cultivating land, and the next generation of cultivated land will be developed to 50 million mu and the total amount of arable land will be 90 million mu.
The open-phosphorus group located in the Southwest is one of the top three in China's high-concentration phosphate fertilizer production enterprises. It has unique advantages in phosphate rock resources, large reserves, high grade, and few harmful impurities. The average content of phosphorus pentoxide is 33.67%, among which grade More than 32% of the phosphate-rich ore reserves account for 78% of the country's total reserves. It is the only raw material base that can directly produce high-concentration phosphate and compound fertilizers without beneficiation. It is also an ideal raw material for wet-process fertilizers and the production of pollution-free green. Phosphorus chemical products of high quality raw materials. The Phosphorus Group currently has an annual production capacity of 3.5 million tons of high-concentration phosphate compound fertilizer. The total production scale ranks second in the country. The capacity of a single factory is the highest in the country. The high-quality phosphorus compound fertilizer produced by it meets the requirements of the Heilongjiang reclamation area. The waste group has vigorously developed the needs of green foods and organic foods.
It is understood that since the “open phosphorus†brand of diammonium phosphate has entered the Great Northern Barren Area, its excellent product quality, perfect after-sales service, and sustained and stable fertilizer efficiency have been welcomed by the farmers in the reclamation area and gradually replaced the diammonium salt in the US as a farm use The preferred fertilizer. Since Great Northern Wilderness Group and Guizhou Kaisuo Group have cooperated since 2008, the two sides have formed a strategic cooperative relationship. The Phosphorus sold by the Phosphorus Group to the Great Northern Wilderness in the Heilongjiang Reclamation Region has grown from 15,000 tons in 2008 to 150,000 tons in 2011. As the cooperation between the two parties continues to deepen, the Great Northern Wilderness Group has used the Phosphorus Group as a key supplier of phosphate fertilizer, and it is expected that more than 300,000 tons of Phosphorus Fertilizer will be used in 2012.
Experts in the industry pointed out that the cooperation between the Great Northern Wilderness and the opening of the Phosphorus is an inevitable choice made by both sides to ensure the safety of food production, and will certainly make outstanding contributions to China’s “green†food production and food security guarantees.
The northwest strategy of large companies seems to have turned their sights on the vast north. Before the deep dialogue between Phosphorus and the Great Northern Wilderness, Yuntianhua Group and Bengbu Group also began to deploy in the north. Silently accelerated the changes in the pattern of the fertilizer industry.
In recent years, Yuntianhua International has gone all the way north, successively implemented strategic cooperation in the Northeast, North China, and Northwest China. The “Three-North Strategy†of Yuntianhua has become a hot spot in the industry. In the northeast, Jilin Yuntianhua 1 million-ton grain storage and storage trade project is a key project implemented by the company in accordance with the “grain and fertilizer†development strategy; in North China, Shandong Yuntianhua International Fertilizer Co., Ltd. and Hebei Yuntianhua International Jinnong Chemical Fertilizer Co., Ltd. It not only extends the industrial chain of both parties, but also enables the two parties to form a closer strategic partnership. In the northwest, Qingtian Chemical Co., Ltd. is connected with the resources and is connected to the market. The high-nitrogen compound fertilizer produced by the company spreads throughout the country. Other companies complement each other in product structure.
Since 2000, Qinfu Group has cooperated with Kunfeng Agricultural Material Company of Keshan County in Heilongjiang Province. The sales volume has grown rapidly from 400 tons to 6,000 tons in 2004, but it has been growing rapidly, but it has been hovering around 6,000 tons since then. Make a big breakthrough. However, in 2008, when the financial storm broke out, Kunfeng Agri-products Co., Ltd. tried to host the Kunfeng Soybean Cooperative, which attracted 40% of the county's farmers to a professional agency and became a loyal customer of Kunfeng Agri-products Co., Ltd. The increase has attracted more farmers' participation and has established a stable and continuously growing market for the sales of Yongfu products. As a result, Rongfu's local sales in 2008 increased to more than 15,000 tons, successfully breaking the bottleneck of market expansion.
The commitment of Proffusion Group to professional community products and services is in fact one of the objectives of the establishment of the Kunfeng Soybean Cooperative. Therefore, after cooperating with Handan Group, the Kunfeng Soybean Cooperative will immediately classify the Group as its own phosphorous. The suppliers of compound fertilizer products have found a very stable and large customer for Koufu in Keshan County. The “Keshan Model†of Koufu has, to some extent, triggered an upgrade of the sales mode of agricultural products.
From the north to the south, the expansion of the three major phosphate fertilizer companies reveals a new revolution in the marketing model of fertilizer companies, and even in the growth model of companies.
The new landscape of the industry power of the phosphate giant's northward operation is promoting the full implementation of the new marketing strategy of fertilizer companies, this "grain security world," the new map will bring to the agricultural industry what kind of power?
According to Qu Qinglin, chairman of KaiPou Group, “The Food Security World†should include the dual meanings of food security and people’s peace of mind. The cooperation between the Phosphorous and the Great Northern Wilderness and the opening of a green train of agricultural supplies will not only ensure the safety of the Great Northern Wilderness Food Products. At the same time, circulation links were reduced and the cost of farmer's agricultural resources for farming land was drastically reduced.
Needless to say, the cooperation between the fertilizer giant and the food giant will certainly play an important role in stabilizing the agricultural capital market and the grain market, and will also further increase the efficiency of China's agricultural production. However, such cooperation must obviously have land intensive as the basic condition. Without the maturity of land intensive development, the cooperation between big households will be difficult to achieve.
Qu Qinglin believes that although the cooperation between Phosphorus and the Great Northern Wilderness has some particularities of its own objective conditions, this beneficial exploration of both sides will, to a certain extent, set an example for the development of agriculture, thus accelerating the process of land circulation in China and promoting modern agriculture. Growing.
Secretary of the Board of Directors of Beijing Great Wilderness Group Co., Ltd. Guo Laibin also stated that the opening of the “Green Phosphorus†agricultural vehicles through the Great Northern Wilderness will certainly open a new chapter in the cooperation between chemical fertilizer companies and food production companies, and will also play a positive role in promoting the development of China’s agriculture. .
Expert analysis of the industry believes that although the cooperation between large companies is unique, their cooperation represents a development trend. The new map of “Food and Security†created by them will bring tremendous impetus to the development of the industry. Promote the scientific and steady development of the fertilizer industry.
From the boundless plains of the Northeast to the mountains and mountains of the southwest, the northeastern people who have come from far away are not only experiencing the life experience of heaven and earth. For them, the determination to choose phosphorus is the key to this trip. For open-phosphorus people, when they embrace the remote passengers, a brand-new corporate marketing strategy is being quietly realized.
From the "Northeast granary" to the "Plateau Phosphorus", what kind of enlightenment will the two giants bring to the fertilizer industry?
From "granary" to "phosphorus"
The Great Northern Wilderness Group and the Phosphorus Group, the similar history and similar corporate culture of the two companies have given them a common language and even the same corporate ideal. A land with vast and rich resources, an unparalleled mineral fertilizer resources, although separated by mountains and rivers, but the two companies have long looked forward to each other, the common aspiration of the "food security world," the two parties finally succeeded in hand.
The Great Northern Wilderness Group is known as the “Chinese Granary†and is an important commodity grain base and grain strategic reserve base in China with the largest arable land, the highest degree of modernization, and the most comprehensive production capacity. The annual comprehensive grain production capacity reaches 36.36 billion jin. The volume of food commodities was 33.88 billion jins. It has 114 farms and ranches, 615 state-owned and state-controlled enterprises, and 846 non-state-owned enterprises, with a total area of ​​55,400 square kilometers. Heilongjiang reclamation area belongs to the national-level ecological demonstration area and is the largest green and organic food production base in China. It produces 10 million tons of green and organic agricultural products, and the demand for fertilizers is extremely high. The group owns 43 million mu of arable land, 20 million mu of land for cultivating land, and the next generation of cultivated land will be developed to 50 million mu and the total amount of arable land will be 90 million mu.
The open-phosphorus group located in the Southwest is one of the top three in China's high-concentration phosphate fertilizer production enterprises. It has unique advantages in phosphate rock resources, large reserves, high grade, and few harmful impurities. The average content of phosphorus pentoxide is 33.67%, among which grade More than 32% of the phosphate-rich ore reserves account for 78% of the country's total reserves. It is the only raw material base that can directly produce high-concentration phosphate and compound fertilizers without beneficiation. It is also an ideal raw material for wet-process fertilizers and the production of pollution-free green. Phosphorus chemical products of high quality raw materials. The Phosphorus Group currently has an annual production capacity of 3.5 million tons of high-concentration phosphate compound fertilizer. The total production scale ranks second in the country. The capacity of a single factory is the highest in the country. The high-quality phosphorus compound fertilizer produced by it meets the requirements of the Heilongjiang reclamation area. The waste group has vigorously developed the needs of green foods and organic foods.
It is understood that since the “open phosphorus†brand of diammonium phosphate has entered the Great Northern Barren Area, its excellent product quality, perfect after-sales service, and sustained and stable fertilizer efficiency have been welcomed by the farmers in the reclamation area and gradually replaced the diammonium salt in the US as a farm use The preferred fertilizer. Since Great Northern Wilderness Group and Guizhou Kaisuo Group have cooperated since 2008, the two sides have formed a strategic cooperative relationship. The Phosphorus sold by the Phosphorus Group to the Great Northern Wilderness in the Heilongjiang Reclamation Region has grown from 15,000 tons in 2008 to 150,000 tons in 2011. As the cooperation between the two parties continues to deepen, the Great Northern Wilderness Group has used the Phosphorus Group as a key supplier of phosphate fertilizer, and it is expected that more than 300,000 tons of Phosphorus Fertilizer will be used in 2012.
Experts in the industry pointed out that the cooperation between the Great Northern Wilderness and the opening of the Phosphorus is an inevitable choice made by both sides to ensure the safety of food production, and will certainly make outstanding contributions to China’s “green†food production and food security guarantees.
The northwest strategy of large companies seems to have turned their sights on the vast north. Before the deep dialogue between Phosphorus and the Great Northern Wilderness, Yuntianhua Group and Bengbu Group also began to deploy in the north. Silently accelerated the changes in the pattern of the fertilizer industry.
In recent years, Yuntianhua International has gone all the way north, successively implemented strategic cooperation in the Northeast, North China, and Northwest China. The “Three-North Strategy†of Yuntianhua has become a hot spot in the industry. In the northeast, Jilin Yuntianhua 1 million-ton grain storage and storage trade project is a key project implemented by the company in accordance with the “grain and fertilizer†development strategy; in North China, Shandong Yuntianhua International Fertilizer Co., Ltd. and Hebei Yuntianhua International Jinnong Chemical Fertilizer Co., Ltd. It not only extends the industrial chain of both parties, but also enables the two parties to form a closer strategic partnership. In the northwest, Qingtian Chemical Co., Ltd. is connected with the resources and is connected to the market. The high-nitrogen compound fertilizer produced by the company spreads throughout the country. Other companies complement each other in product structure.
Since 2000, Qinfu Group has cooperated with Kunfeng Agricultural Material Company of Keshan County in Heilongjiang Province. The sales volume has grown rapidly from 400 tons to 6,000 tons in 2004, but it has been growing rapidly, but it has been hovering around 6,000 tons since then. Make a big breakthrough. However, in 2008, when the financial storm broke out, Kunfeng Agri-products Co., Ltd. tried to host the Kunfeng Soybean Cooperative, which attracted 40% of the county's farmers to a professional agency and became a loyal customer of Kunfeng Agri-products Co., Ltd. The increase has attracted more farmers' participation and has established a stable and continuously growing market for the sales of Yongfu products. As a result, Rongfu's local sales in 2008 increased to more than 15,000 tons, successfully breaking the bottleneck of market expansion.
The commitment of Proffusion Group to professional community products and services is in fact one of the objectives of the establishment of the Kunfeng Soybean Cooperative. Therefore, after cooperating with Handan Group, the Kunfeng Soybean Cooperative will immediately classify the Group as its own phosphorous. The suppliers of compound fertilizer products have found a very stable and large customer for Koufu in Keshan County. The “Keshan Model†of Koufu has, to some extent, triggered an upgrade of the sales mode of agricultural products.
From the north to the south, the expansion of the three major phosphate fertilizer companies reveals a new revolution in the marketing model of fertilizer companies, and even in the growth model of companies.
The new landscape of the industry power of the phosphate giant's northward operation is promoting the full implementation of the new marketing strategy of fertilizer companies, this "grain security world," the new map will bring to the agricultural industry what kind of power?
According to Qu Qinglin, chairman of KaiPou Group, “The Food Security World†should include the dual meanings of food security and people’s peace of mind. The cooperation between the Phosphorous and the Great Northern Wilderness and the opening of a green train of agricultural supplies will not only ensure the safety of the Great Northern Wilderness Food Products. At the same time, circulation links were reduced and the cost of farmer's agricultural resources for farming land was drastically reduced.
Needless to say, the cooperation between the fertilizer giant and the food giant will certainly play an important role in stabilizing the agricultural capital market and the grain market, and will also further increase the efficiency of China's agricultural production. However, such cooperation must obviously have land intensive as the basic condition. Without the maturity of land intensive development, the cooperation between big households will be difficult to achieve.
Qu Qinglin believes that although the cooperation between Phosphorus and the Great Northern Wilderness has some particularities of its own objective conditions, this beneficial exploration of both sides will, to a certain extent, set an example for the development of agriculture, thus accelerating the process of land circulation in China and promoting modern agriculture. Growing.
Secretary of the Board of Directors of Beijing Great Wilderness Group Co., Ltd. Guo Laibin also stated that the opening of the “Green Phosphorus†agricultural vehicles through the Great Northern Wilderness will certainly open a new chapter in the cooperation between chemical fertilizer companies and food production companies, and will also play a positive role in promoting the development of China’s agriculture. .
Expert analysis of the industry believes that although the cooperation between large companies is unique, their cooperation represents a development trend. The new map of “Food and Security†created by them will bring tremendous impetus to the development of the industry. Promote the scientific and steady development of the fertilizer industry.
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