From the point of view of the consumption habits of tool products, more than 60% of companies have adopted more than 5 times of annual procurement plans, that is, purchased at least two months or so. This reflects that the tool consumption market is relatively mature, and tool users tend to be more inclined when formulating budgets. For flexibility, rather than keeping too much inventory. At the same time, due to the flexibility of user procurement, the market offers ready access to those who have not yet entered the tool suppliers. As a result of on-demand procurement, the competition for replacement of used brands is also increasing.
From the analysis of procurement factors, the main concerns of the user when choosing a tool are: life (32%), price (28%), sales service (12%), brand (9%), supply (8%), quick service (8%), salesperson quality (2%), other (1%). Sales service, supply, and fast service accounted for 28%.
The analysis of the factors of concern during use shows that the main concerns of the user when using the tool are cost-effectiveness (49%), resolution (28%), price (18%), delivery, after-sales service and others (5% ).
In both cases, the price/performance ratio is still an overwhelming determinant. In addition, the solution ability of the comprehensive solution is obviously very much concerned. This shows that the era of “selling knife†has come to an end, and manufacturers that sell the overall solution will be expected to win in the fierce competition.
As far as purchasing channels are concerned, through professional newspapers and magazines, it is known that there are the largest number of tool suppliers, and the effectiveness of lectures or training is poor.
Another set of data is also worth paying attention to. 28.57% of the surveyed companies use “customary purchase†as the main way to select a tool brand. A total of 50.02% of companies choose “customary purchase†as the main channel, and 78.57% of respondents The company formulates tool procurement plans every year. It can be seen that “customary purchase†is still the main choice, which reflects the maturity of corporate procurement channels, but on the other hand it has brought difficulties for new manufacturers to enter. It is worth noting that the "Browse Tools Web Page or Sample Materials" also occupies a relatively high share (35.71%), reflecting the user's active attention to the company's product information.
The brand factor accounts for about 9% of the factors affecting the purchase. In terms of familiarity with the brand of the tool, Sandvik took the first place in the mention rate, and far ahead of other competitors. Domestic brands are familiar with diamond (Zhuzhou), Shanggong and Hagong brands.
However, it is necessary to explain that the difference between the use of the brand and the mention rate of the brand is not significant, but due to price, history and other reasons, the three brands with the highest domestic mention rate are lower than the foreign brands in recognition rate. Usage is not inferior to foreign brands.
And there is a degree of divergence between the brand that users actually use and the brands that they know. Investigate the loyalty of 10 brands such as Diamond, Hagong, Iscar, Keé„„nametal, Sandvik, Seco ), Shanggong, Sumé„„itomo, Walter, Widia (including Valenite). In companies with high loyalty, national products have greater advantages.
Similarly, for Sandvik Coromant, users of Sandvik Coromant tools, as well as Seco, Kenner, Isca, Widia, Walter, etc., mentioned the proportion of Sandvik Coromant with other brands. It is very average, indicating that Sandvik's users also have a certain orientation when the brand is transferred.
Although tool procurement only occupies a small part of the cost of production, most respondents also admit that this small part of the investment can affect the entire production efficiency. The importance of the importance of the tool to the user's tool has been significantly improved. The majority of the tool engineers surveyed believe that the investment in tools, especially advanced tools, should be increased.
From the analysis of procurement factors, the main concerns of the user when choosing a tool are: life (32%), price (28%), sales service (12%), brand (9%), supply (8%), quick service (8%), salesperson quality (2%), other (1%). Sales service, supply, and fast service accounted for 28%.
The analysis of the factors of concern during use shows that the main concerns of the user when using the tool are cost-effectiveness (49%), resolution (28%), price (18%), delivery, after-sales service and others (5% ).
In both cases, the price/performance ratio is still an overwhelming determinant. In addition, the solution ability of the comprehensive solution is obviously very much concerned. This shows that the era of “selling knife†has come to an end, and manufacturers that sell the overall solution will be expected to win in the fierce competition.
As far as purchasing channels are concerned, through professional newspapers and magazines, it is known that there are the largest number of tool suppliers, and the effectiveness of lectures or training is poor.
Another set of data is also worth paying attention to. 28.57% of the surveyed companies use “customary purchase†as the main way to select a tool brand. A total of 50.02% of companies choose “customary purchase†as the main channel, and 78.57% of respondents The company formulates tool procurement plans every year. It can be seen that “customary purchase†is still the main choice, which reflects the maturity of corporate procurement channels, but on the other hand it has brought difficulties for new manufacturers to enter. It is worth noting that the "Browse Tools Web Page or Sample Materials" also occupies a relatively high share (35.71%), reflecting the user's active attention to the company's product information.
The brand factor accounts for about 9% of the factors affecting the purchase. In terms of familiarity with the brand of the tool, Sandvik took the first place in the mention rate, and far ahead of other competitors. Domestic brands are familiar with diamond (Zhuzhou), Shanggong and Hagong brands.
However, it is necessary to explain that the difference between the use of the brand and the mention rate of the brand is not significant, but due to price, history and other reasons, the three brands with the highest domestic mention rate are lower than the foreign brands in recognition rate. Usage is not inferior to foreign brands.
And there is a degree of divergence between the brand that users actually use and the brands that they know. Investigate the loyalty of 10 brands such as Diamond, Hagong, Iscar, Keé„„nametal, Sandvik, Seco ), Shanggong, Sumé„„itomo, Walter, Widia (including Valenite). In companies with high loyalty, national products have greater advantages.
Similarly, for Sandvik Coromant, users of Sandvik Coromant tools, as well as Seco, Kenner, Isca, Widia, Walter, etc., mentioned the proportion of Sandvik Coromant with other brands. It is very average, indicating that Sandvik's users also have a certain orientation when the brand is transferred.
Although tool procurement only occupies a small part of the cost of production, most respondents also admit that this small part of the investment can affect the entire production efficiency. The importance of the importance of the tool to the user's tool has been significantly improved. The majority of the tool engineers surveyed believe that the investment in tools, especially advanced tools, should be increased.
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