Business Club April 22 News In recent years, the coatings industry is very competitive and the paint industry will develop in the future. Faced with this situation, how the paint industry should conduct business positioning and how to set future development goals may be a glimpse of the status quo of the development of China's three major paint production areas.
Pearl River Delta region:
Going on its own path, creating its own brand Since the PRD paint companies are mostly joint ventures or private companies, the scale is relatively small. This has always been an unavoidable issue for paint companies in the PRD. Therefore, most of these companies are high energy-consuming and highly polluting enterprises. In the past, many small-scale enterprises in the Pearl River Delta have blindly produced and expanded, unilaterally pursued speed, and were quick to gain instant benefits, ignoring the cultivation of talents and corporate culture. Even in the financial crisis, the Pearl River Delta Coatings Company will continue to increase its efforts to cultivate its own talent pool and improve its own corporate culture.
At present, PRD coatings companies are no longer blindly competing with expanding production and lowering prices, but are constantly optimizing and improving the quality of their products. Product quality and technical content have made a qualitative leap.
Now, the concept of "environmental protection and energy conservation" has been increasingly used by paint companies as a creed for the quality of their products. Each company's development is not the same. The most important thing is to start from its own, do its own paint, take the road of specialization and specialization, and create its own brand.
In the Pearl River Delta region, many companies that used to be based on single-building paints in recent years have also actively transformed home furnishing paints and wood paints. Although the financial crisis has reduced the exports of furniture and cabinets, the strong domestic demand market has still led to an increase in the sales of furniture and other industries. Relying on the advantages of the industry and improving its own industrial structure, it is exactly the development path that many Pearl River Delta companies choose to use.
Now, many powerful large companies have accelerated the pace of their expansion, and some managers even focus their attention on acquisitions and mergers and acquisitions. The Pearl River Delta's coating companies may not have a great advantage in policy support. However, the complete supporting facilities, unique human environment and long-established cultural deposits in the Pearl River Delta will allow the Pearl River Delta enterprises to adjust and integrate after a short period of time. Become more robust.
Yangtze River Delta region:
Active mergers and acquisitions to strengthen the standard construction In recent years, the paint market in the Yangtze River Delta has been showing a healthy development trend, and its market share has steadily increased year by year. In addition to the automotive coatings and industrial coatings that originally had a certain foundation, the Yangtze River Delta region has also made major breakthroughs in the architectural coatings market.
At the time when the current international and domestic economic conditions are recovering, vertical M&A transactions with the objective of optimizing the integration of upstream and downstream factors of production for domestic companies are clearly active. The growth rate is nearly 2.3 times year-on-year, and horizontal mergers and acquisitions that are conducive to the strategic adjustment of the industry structure also increased by nearly 94% year-on-year. As a branch industry of the construction industry, the paint industry has seen many mergers and acquisitions in recent years. Domestic enterprises continue to introduce foreign advanced management experience and capital, and foreign companies use the network channels of domestic excellent brands to develop. Judging from the mergers and acquisitions of joint-venture dealers, this merger has produced a number of positive effects, because the dealer's product quality is more assured, their agent brand strength is stronger, product variety is more abundant.
With the improvement of awareness, paint companies in the Yangtze River Delta region have gradually paid attention to corporate culture construction and technological innovation, constantly upgraded their own corporate culture and management model, and promoted their own customers, and promoted the promotion of business concepts together with customers. The promotion.
Bohai Bay Area:
Give full play to existing advantages and take the path of characteristic development From the level of production and application of coatings, North China is the birthplace of Chinese paint production and application. Shijiazhuang Goldfish and Tianjin Lighthouse are old-fashioned ethnic enterprises with nearly one hundred years of history. Strong scientific research and production strength. After the reform and opening up, under the impact of foreign capital and private paint companies in the south, these veteran companies have lost their lives, but in the end they carried out system reforms and forge ahead, making the enterprises rejuvenate their vitality. Some private enterprises in North China are in the market economy. The tide has grown stronger.
As the country's key support for the Bohai Economic Zone, the economic potential is very large. The construction of the Beijing Olympic Project and the Caofeidian Supporting Industrial Zone in Hebei Province has also created a very good development opportunity for the development of the paint industry in North China. At present, the sales volume of paint companies in North China accounts for less than 50% of the North China market. The huge market capacity provides a lot of space for the development of paint companies in North China.
With the progress of society, the marketization of division of labor is more and more professional and subdivided, and providing customers with more professional services is the key to winning the company. As a semi-finished coating, only by using the ability to reflect the performance value of the product, to provide customers with a one-step overall coating solution is the basis for the company to take the initiative. Coating companies in North China should make full use of geographical advantages, and start from the engineering design stage for key projects in the region, based on climate, sunshine, and geographical environment, and propose more competitive programs. Qualified companies may consider tracking services before construction and during construction, adopting resident workers, construction process consultants, and sales assistants, or even directly undertake the painting work of customers, in order to meet the professional requirements of customers and enhance products and services. The competitiveness of the service to win.
In terms of services, companies like Nippon and Dulux have already worked well with oil resource reserves and training. It is not realistic for domestic companies to adopt the same measures in the oil industry. Domestic enterprises can expand their markets with featured services, and focus on the promotion of supporting programs and one-stop services. In terms of project operations, they provide customers with the most economical coating products for different substrates and coating environments, and they are good at pre-sales and sales. In China and after-sales service, detailed service contents and standards have been developed from the selection of various decorative materials, the guidance of the coating process, and the return visits to consumers after their arrival so that consumers feel value for money. At the same time, it has fully utilized the status of strong regional brands, regularly invited oil groups to carry out construction training seminars, strengthened emotional relations with oil workers, properly guided oil service, and maintained long-term cooperation mechanisms with oil workers.
At the same time, it must have its own characteristics in marketing, forming a preferred brand in the coating market in a certain area, and at the same time, it can achieve economies of scale by providing different grades of engineering products according to different decoration companies. Nowadays, many paint companies in North China are making full use of their regional advantages while developing outwardly. In particular, high-value-added specialty products can be seen in all key projects in the country.
Pearl River Delta region:
Going on its own path, creating its own brand Since the PRD paint companies are mostly joint ventures or private companies, the scale is relatively small. This has always been an unavoidable issue for paint companies in the PRD. Therefore, most of these companies are high energy-consuming and highly polluting enterprises. In the past, many small-scale enterprises in the Pearl River Delta have blindly produced and expanded, unilaterally pursued speed, and were quick to gain instant benefits, ignoring the cultivation of talents and corporate culture. Even in the financial crisis, the Pearl River Delta Coatings Company will continue to increase its efforts to cultivate its own talent pool and improve its own corporate culture.
At present, PRD coatings companies are no longer blindly competing with expanding production and lowering prices, but are constantly optimizing and improving the quality of their products. Product quality and technical content have made a qualitative leap.
Now, the concept of "environmental protection and energy conservation" has been increasingly used by paint companies as a creed for the quality of their products. Each company's development is not the same. The most important thing is to start from its own, do its own paint, take the road of specialization and specialization, and create its own brand.
In the Pearl River Delta region, many companies that used to be based on single-building paints in recent years have also actively transformed home furnishing paints and wood paints. Although the financial crisis has reduced the exports of furniture and cabinets, the strong domestic demand market has still led to an increase in the sales of furniture and other industries. Relying on the advantages of the industry and improving its own industrial structure, it is exactly the development path that many Pearl River Delta companies choose to use.
Now, many powerful large companies have accelerated the pace of their expansion, and some managers even focus their attention on acquisitions and mergers and acquisitions. The Pearl River Delta's coating companies may not have a great advantage in policy support. However, the complete supporting facilities, unique human environment and long-established cultural deposits in the Pearl River Delta will allow the Pearl River Delta enterprises to adjust and integrate after a short period of time. Become more robust.
Yangtze River Delta region:
Active mergers and acquisitions to strengthen the standard construction In recent years, the paint market in the Yangtze River Delta has been showing a healthy development trend, and its market share has steadily increased year by year. In addition to the automotive coatings and industrial coatings that originally had a certain foundation, the Yangtze River Delta region has also made major breakthroughs in the architectural coatings market.
At the time when the current international and domestic economic conditions are recovering, vertical M&A transactions with the objective of optimizing the integration of upstream and downstream factors of production for domestic companies are clearly active. The growth rate is nearly 2.3 times year-on-year, and horizontal mergers and acquisitions that are conducive to the strategic adjustment of the industry structure also increased by nearly 94% year-on-year. As a branch industry of the construction industry, the paint industry has seen many mergers and acquisitions in recent years. Domestic enterprises continue to introduce foreign advanced management experience and capital, and foreign companies use the network channels of domestic excellent brands to develop. Judging from the mergers and acquisitions of joint-venture dealers, this merger has produced a number of positive effects, because the dealer's product quality is more assured, their agent brand strength is stronger, product variety is more abundant.
With the improvement of awareness, paint companies in the Yangtze River Delta region have gradually paid attention to corporate culture construction and technological innovation, constantly upgraded their own corporate culture and management model, and promoted their own customers, and promoted the promotion of business concepts together with customers. The promotion.
Bohai Bay Area:
Give full play to existing advantages and take the path of characteristic development From the level of production and application of coatings, North China is the birthplace of Chinese paint production and application. Shijiazhuang Goldfish and Tianjin Lighthouse are old-fashioned ethnic enterprises with nearly one hundred years of history. Strong scientific research and production strength. After the reform and opening up, under the impact of foreign capital and private paint companies in the south, these veteran companies have lost their lives, but in the end they carried out system reforms and forge ahead, making the enterprises rejuvenate their vitality. Some private enterprises in North China are in the market economy. The tide has grown stronger.
As the country's key support for the Bohai Economic Zone, the economic potential is very large. The construction of the Beijing Olympic Project and the Caofeidian Supporting Industrial Zone in Hebei Province has also created a very good development opportunity for the development of the paint industry in North China. At present, the sales volume of paint companies in North China accounts for less than 50% of the North China market. The huge market capacity provides a lot of space for the development of paint companies in North China.
With the progress of society, the marketization of division of labor is more and more professional and subdivided, and providing customers with more professional services is the key to winning the company. As a semi-finished coating, only by using the ability to reflect the performance value of the product, to provide customers with a one-step overall coating solution is the basis for the company to take the initiative. Coating companies in North China should make full use of geographical advantages, and start from the engineering design stage for key projects in the region, based on climate, sunshine, and geographical environment, and propose more competitive programs. Qualified companies may consider tracking services before construction and during construction, adopting resident workers, construction process consultants, and sales assistants, or even directly undertake the painting work of customers, in order to meet the professional requirements of customers and enhance products and services. The competitiveness of the service to win.
In terms of services, companies like Nippon and Dulux have already worked well with oil resource reserves and training. It is not realistic for domestic companies to adopt the same measures in the oil industry. Domestic enterprises can expand their markets with featured services, and focus on the promotion of supporting programs and one-stop services. In terms of project operations, they provide customers with the most economical coating products for different substrates and coating environments, and they are good at pre-sales and sales. In China and after-sales service, detailed service contents and standards have been developed from the selection of various decorative materials, the guidance of the coating process, and the return visits to consumers after their arrival so that consumers feel value for money. At the same time, it has fully utilized the status of strong regional brands, regularly invited oil groups to carry out construction training seminars, strengthened emotional relations with oil workers, properly guided oil service, and maintained long-term cooperation mechanisms with oil workers.
At the same time, it must have its own characteristics in marketing, forming a preferred brand in the coating market in a certain area, and at the same time, it can achieve economies of scale by providing different grades of engineering products according to different decoration companies. Nowadays, many paint companies in North China are making full use of their regional advantages while developing outwardly. In particular, high-value-added specialty products can be seen in all key projects in the country.
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