Cabinet companies need to face Internet thinking

Major operators have launched 4G services this year. In less than half a year, more and more consumers have experienced 4G faster and smoother. It is conceivable that when China’s 4G eruption, it must be global 4G to large-scale promotion. In the stage, all businesses will run on this operating system, and smart terminals are no longer just smart phones, iPad tablets, and even wearable devices... All kinds of facts show that all walks of life are in a subversive era. The cabinet industry will not be left out. Does it mean sticking to the traditional model or taking the initiative and seeking self-improvement? This is not an ambiguous choice, but an action that must actively seek breakthroughs in innovation.

Cabinet companies need to face up to Internet thinking What is Internet thinking marketing? Ke Suzhe, founder of Neighboring Consumer Electronics, summed it up into four important factors: traffic, conversion rate, customer unit price, and repeat purchase rate. "In simple terms, it is user-centered, information sharing, rather than simply pushing information to consumers." Without a doubt, the Internetization of traditional industries is considered to be an innovation of the future industry, and it is also a must for traditional enterprises. New path for exploration. How to use Internet thinking marketing, through the online platform, through the new media to do traditional home building materials industry, this is a subversive path, it is possible to stand out in the flood of competition, invade the new market.

Since the eruption of e-commerce all the way, some traditional home industries followed the trend of “e-commerce”, and most of them blindly ran to the line to burn money, but they did not think about the nature of business at all—how to find a Suitable for their own e-commerce model to promote the innovation of offline business. This is worth confusing in the confusion of the cabinet industry to think about: how to find a new battlefield of your own, and in what mode to open and operate. In this year and month, “the desire to practice divinity must first move from the palace” has become an argument for seeking innovation. When it is difficult to find a new route in the Red Sea and the Blue Ocean, it is necessary to carry out subversive innovation.

Awakening New Thinking and Defining User Demands When Internet thinking has awakened the new marketing concept of traditional industries, many cabinet products have also opened the way of e-commerce, and they have started a price war on the e-commerce platform. However, up till now, we have found that there has been no successful case of “electric shock” in the traditional industry other than low-level products and low services. What is the reason for this situation? Answer the most basic question in the simplest way - to whom do you sell the product? Or does the product you provide is what he wants? In simple terms, nothing more than the product is looking for users. Pursuing a practical user You provide him with a “tall” product that he really needs? Will he pay for it? Obviously not right. What the user's needs are, what the company has to offer.

For the cabinet industry, in the face of increasingly personalized consumer demand, it is necessary to be able to stand on the user's point of view rather than pursue a big and comprehensive take on food. This has become a business thinking that needs to be changed. Therefore, using Internet thinking to make products will determine the key to whether you can integrate into the new battlefield. Not only that, “the products and the quality are all for the users.” The sub-market based on the user's demand must define the user's needs precisely. It is precisely the so-called “marketing 50% is accurate”, so as to make them buy it. product. This is the real difference in competition.

The brand reputation should keep up with the high attention products such as clothing, food, and home appliances. The cabinet industry is a relatively low-minded industry. Relevant investigations show that the cost of word-of-mouth communication is only 1/10 or even 1/50 of the cost of media advertising, but its effect is far better than hard advertising. Therefore, the cabinet industry should pay more attention to word-of-mouth marketing and rely on word-of-mouth methods to form its own brand power. In fact, this industry is also increasingly focusing on word-of-mouth marketing models; but looking at the cabinet industry, there are actually very few companies that can truly achieve brand marketing. Traditional marketing is declining, and this has become an irreversible trend. So, how to use the Internet (including mobile interactive network) technology to optimize user experience and improve consumer satisfaction and effectiveness conversion rate? Under the age of Internet thinking, an obvious and time-tested marketing method is to use socialized new media. With the platform, the influence of word-of-mouth marketing can be maximized, and “big profits” can be achieved at “low cost”.