For a long time, companies in the home furnishing industry have been immersed in making products, advocating wine and not afraid of deep alleys. After 2000, more and more home building materials companies began to realize the importance of brand building. A group of first-line brands represented by Dynasty furniture, natural flooring, Dongpeng ceramics, European cabinets, etc., endorsed by stars , Concept hype, entertainment, etc., greatly enhance the brand and industry reputation, walking in front of brand building, leading furniture building materials to the brand era.
The household product brands surveyed are divided into eight categories: mahogany furniture, panel furniture, upholstered furniture, ceramic sanitary ware, cabinets and wardrobes, wooden floors, paints, doors and windows. Among the three categories of furniture, the total number of samples of upholstered furniture is the largest, which shows that the mattress and sofa products have the highest attention; of the four categories of building materials, the total number of samples of paint is the largest, and the two major foreign brands occupy the top position; The reputation is low, so the least samples are collected, which shows that the brand building of the decoration company needs to be strengthened.
This survey selects the most reliable furniture and building material product brands in mind through consumer's feelings and consumption experience.
The popularity of mahogany furniture brand is relatively low
Among the three categories of furniture products, the brand awareness of mahogany furniture is relatively low. Due to the luxury and age preference of mahogany furniture, many consumers do not know much about the seven mahogany brands listed in the questionnaire. Among the 4152 valid samples obtained, Ming and Qing style furniture won 978 votes, accounting for 23.6% of the first place; while the domestically well-known annual red furniture received 846 votes, accounting for 20.4% of the second; the next is Guangzuo mahogany brand Yongbotang 816 votes, accounting for 19.7%.
Panel furniture is undoubtedly the most popular category in furniture products, and it is also the earliest category to start star endorsement. The dynasty, Jianwei, Jianmei, Qumei and other brands have a high reputation and reputation. Among the 4852 valid questionnaires, Hong Kong Dynasty Furniture took the first place with an absolute advantage of 1500 votes and 31% support, which shows the communication charm of Hong Kong brands and Olympic marketing. The second and third places were 876 votes, accounting for 18.1% of federal furniture and 822 votes, accounting for 17% of Jianmei furniture. They have won the favor of consumers with stable and durable solid wood furniture and bright and simple modern furniture. For soft furniture such as mattresses and sofas, 5,328 valid samples were obtained. Among them, Suibao mattress has the most fans with 20 years of brand accumulation and popular price, winning the first place with 1854 votes and 35.4% of the votes; Yalan mattress has 1380 votes, 26.3% of the votes and 1224 votes and 23.4 The hippocampus mattresses with the% of votes rank second and third respectively.
Ceramic tiles prefer local products, sanitary wares favor foreign investment
Among the four categories of decorative building materials, ceramic sanitary ware and paint brands are the most well-known. Among them, 5118 valid questionnaires were obtained for ceramic sanitary ware. Dongpeng tiles and sanitary wares won the first prize with 1278 votes and 25% of the votes; followed by Japan ’s toto sanitary ware received 1146 votes with 22.4% of the votes; It was third with 1008 votes at 19.7%. The survey shows that the consumption of ceramic tiles in Guangzhou is dominated by local brands such as Foshan, and the consumption of sanitary ware is dominated by foreign brands with excellent appearance and functions.
With the indiscriminate bombardment of celebrity endorsements in recent years, the attention of wooden floors, the building material category that is the easiest to speculate, has also increased. Among the 4692 valid samples, Guangdong local brand Nature Floor won 2112 votes, occupying nearly half of the country with a high 45% vote rate; the domestically renowned Shengxiang Floor got 1416 votes, and also had a 30.2% support rate; Since its high-profile publicity, Guangzhou Fulin flooring has received 558 votes, and it has 11.9% support in the Guangzhou market.
Consumers are still most concerned about price
In terms of attention to household product consumption, price, brand, and material are the factors that consumers value most.
Netizens who participated in the survey gave different answers when answering the question "which aspect do you care about most when buying furniture and building materials". According to data from online surveys, among the 7975 effective network samples, 24.7% of netizens chose the price among the six options of brand, material, price, style, craftsmanship, and service, indicating that the price is still the most cared by consumers in Guangzhou The factor is the brand and the material.
Cabinets and wardrobes develop rapidly and have high visibility
Before 2003, the concept of cabinets and closets was little known. Over the past seven years, the cabinet and wardrobe industry has developed rapidly, and a number of high-tech and high-profile brands such as Oppa, Sofia, and Shangpin Home Furnishing have emerged. Among the 4818 valid questionnaires obtained in this survey, among them, Hype, which is good at hype, pays attention to advertising, and is good at marketing, has become the biggest winner in the field of cabinets and wardrobes with 2310 votes and a high support rate of 47.9%. The French brand Sofia Wardrobe ranked second with 1074 votes and a 22.3% vote rate; Shangpin Home Furnishings, which started with a digital customization concept and free design services, received 534 votes, accounting for 11.1%, winning third place.
Foreign paint brands occupy the Guangzhou market
The paint and coating products that seem to have the weakest three-dimensional sense and the strongest chemical properties are the most well-known categories of decorative building materials, and the most effective questionnaires collected. In the 5436 samples, ici Dulux paint defeated Japan Nippon Paint with a slight advantage and won 2268 votes, accounting for 41.7% of the rankings; Nippon Paint, which ranked second, also achieved outstanding results, with 2232 votes accounting for 41.1%. It is not difficult to see that the two major foreign brands have almost occupied Guangzhou's paint retail market. The support ratings of domestic coating brands such as Gabriel, Qiansehua, and Wuyang are very different. Many consumers said that the formaldehyde content and environmental performance of paints and coatings are related to the health of their families, so they still choose the two major brands of Nippon and Dulux for insurance. The phenomenon of one-sided foreign brands appearing in household paint consumption is worthy of consideration by domestic paint companies.
For decoration companies, due to the impact of guerrillas and the lack of their own specifications, the overall reputation of the industry is relatively lowest, and the effective samples obtained are also the least, only 3978. Among them, Xingyi Decoration and Samsung Decoration each received 1020 votes, accounting for 25.6%, and tied for "2001-2010 the most trusted decoration company brand by consumers"; Mingjiang Decoration ranked third with 744 votes, accounting for 18.7%.
The household product brands surveyed are divided into eight categories: mahogany furniture, panel furniture, upholstered furniture, ceramic sanitary ware, cabinets and wardrobes, wooden floors, paints, doors and windows. Among the three categories of furniture, the total number of samples of upholstered furniture is the largest, which shows that the mattress and sofa products have the highest attention; of the four categories of building materials, the total number of samples of paint is the largest, and the two major foreign brands occupy the top position; The reputation is low, so the least samples are collected, which shows that the brand building of the decoration company needs to be strengthened.
This survey selects the most reliable furniture and building material product brands in mind through consumer's feelings and consumption experience.
The popularity of mahogany furniture brand is relatively low
Among the three categories of furniture products, the brand awareness of mahogany furniture is relatively low. Due to the luxury and age preference of mahogany furniture, many consumers do not know much about the seven mahogany brands listed in the questionnaire. Among the 4152 valid samples obtained, Ming and Qing style furniture won 978 votes, accounting for 23.6% of the first place; while the domestically well-known annual red furniture received 846 votes, accounting for 20.4% of the second; the next is Guangzuo mahogany brand Yongbotang 816 votes, accounting for 19.7%.
Panel furniture is undoubtedly the most popular category in furniture products, and it is also the earliest category to start star endorsement. The dynasty, Jianwei, Jianmei, Qumei and other brands have a high reputation and reputation. Among the 4852 valid questionnaires, Hong Kong Dynasty Furniture took the first place with an absolute advantage of 1500 votes and 31% support, which shows the communication charm of Hong Kong brands and Olympic marketing. The second and third places were 876 votes, accounting for 18.1% of federal furniture and 822 votes, accounting for 17% of Jianmei furniture. They have won the favor of consumers with stable and durable solid wood furniture and bright and simple modern furniture. For soft furniture such as mattresses and sofas, 5,328 valid samples were obtained. Among them, Suibao mattress has the most fans with 20 years of brand accumulation and popular price, winning the first place with 1854 votes and 35.4% of the votes; Yalan mattress has 1380 votes, 26.3% of the votes and 1224 votes and 23.4 The hippocampus mattresses with the% of votes rank second and third respectively.
Ceramic tiles prefer local products, sanitary wares favor foreign investment
Among the four categories of decorative building materials, ceramic sanitary ware and paint brands are the most well-known. Among them, 5118 valid questionnaires were obtained for ceramic sanitary ware. Dongpeng tiles and sanitary wares won the first prize with 1278 votes and 25% of the votes; followed by Japan ’s toto sanitary ware received 1146 votes with 22.4% of the votes; It was third with 1008 votes at 19.7%. The survey shows that the consumption of ceramic tiles in Guangzhou is dominated by local brands such as Foshan, and the consumption of sanitary ware is dominated by foreign brands with excellent appearance and functions.
With the indiscriminate bombardment of celebrity endorsements in recent years, the attention of wooden floors, the building material category that is the easiest to speculate, has also increased. Among the 4692 valid samples, Guangdong local brand Nature Floor won 2112 votes, occupying nearly half of the country with a high 45% vote rate; the domestically renowned Shengxiang Floor got 1416 votes, and also had a 30.2% support rate; Since its high-profile publicity, Guangzhou Fulin flooring has received 558 votes, and it has 11.9% support in the Guangzhou market.
Consumers are still most concerned about price
In terms of attention to household product consumption, price, brand, and material are the factors that consumers value most.
Netizens who participated in the survey gave different answers when answering the question "which aspect do you care about most when buying furniture and building materials". According to data from online surveys, among the 7975 effective network samples, 24.7% of netizens chose the price among the six options of brand, material, price, style, craftsmanship, and service, indicating that the price is still the most cared by consumers in Guangzhou The factor is the brand and the material.
Cabinets and wardrobes develop rapidly and have high visibility
Before 2003, the concept of cabinets and closets was little known. Over the past seven years, the cabinet and wardrobe industry has developed rapidly, and a number of high-tech and high-profile brands such as Oppa, Sofia, and Shangpin Home Furnishing have emerged. Among the 4818 valid questionnaires obtained in this survey, among them, Hype, which is good at hype, pays attention to advertising, and is good at marketing, has become the biggest winner in the field of cabinets and wardrobes with 2310 votes and a high support rate of 47.9%. The French brand Sofia Wardrobe ranked second with 1074 votes and a 22.3% vote rate; Shangpin Home Furnishings, which started with a digital customization concept and free design services, received 534 votes, accounting for 11.1%, winning third place.
Foreign paint brands occupy the Guangzhou market
The paint and coating products that seem to have the weakest three-dimensional sense and the strongest chemical properties are the most well-known categories of decorative building materials, and the most effective questionnaires collected. In the 5436 samples, ici Dulux paint defeated Japan Nippon Paint with a slight advantage and won 2268 votes, accounting for 41.7% of the rankings; Nippon Paint, which ranked second, also achieved outstanding results, with 2232 votes accounting for 41.1%. It is not difficult to see that the two major foreign brands have almost occupied Guangzhou's paint retail market. The support ratings of domestic coating brands such as Gabriel, Qiansehua, and Wuyang are very different. Many consumers said that the formaldehyde content and environmental performance of paints and coatings are related to the health of their families, so they still choose the two major brands of Nippon and Dulux for insurance. The phenomenon of one-sided foreign brands appearing in household paint consumption is worthy of consideration by domestic paint companies.
For decoration companies, due to the impact of guerrillas and the lack of their own specifications, the overall reputation of the industry is relatively lowest, and the effective samples obtained are also the least, only 3978. Among them, Xingyi Decoration and Samsung Decoration each received 1020 votes, accounting for 25.6%, and tied for "2001-2010 the most trusted decoration company brand by consumers"; Mingjiang Decoration ranked third with 744 votes, accounting for 18.7%.
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