The Chinese stone industry continues to innovate exhibition forms, expand the international influence of the “Shibo Fairâ€, and continue to organize enterprises to participate in large-scale exhibitions and fairs at home and abroad, intensify promotion efforts, and “leasing out ships by sea†to increase the visibility of stone and Domestic and foreign market share. From March 6th to 9th, the 12th China Xiamen International Stone Fair was held at the Xiamen International Convention and Exhibition Center. As the largest scale exhibition in Asia, this year's Stone Fair has an exhibition area of ​​115,000 square meters. Merchants from more than 140 countries at home and abroad have come to participate in the exhibition. China has become a leader in the world of stone production, consumption and trade.
At present, the competition of enterprises in the stone industry and the competition for products are becoming increasingly fierce. Increasing the production capacity, enhancing the added value of products, increasing the profitability of products, and enhancing the competitiveness of enterprises have become an urgent problem for the entire stone industry. However, the deeper problem is to grasp all the links. Sex, the concept of "integration of the industrial chain" and its appeal in the industry.
It is imperative that China's stone industry is a young industry. In the strict sense, the modern stone industry only has a development history of 20 to 30 years. It is precisely because of the opportunity of China's rapid economic development that the Chinese stone industry has obtained a short period of time. Rapid development. Because the industry is in its infancy, few people in the industry think of deep problems. But for the industry will soon face the bottleneck but also the industry people see very clearly.
"It is estimated that after five to ten years, it must be a comprehensive stone company that can be mastered in every link of the entire industry chain to survive and develop." Huang Qingda, general manager of China Resources Stone Industry Co., Ltd. of Nan'an City, Fujian Province, said.
At the Xiamen Stone Fair, many stakeholders in the stone industry believe that the stone industry needs to be developed well. From the perspective of the company, the whole “industry chain†is the key factor.
Chen Chaoming, chairman of Wanshi Group Holding Co., Ltd. pointed out that China's stone industry still has a fatal problem: the stone industry is cut into quarries - mining - processing - construction and installation and other links, the vast majority of companies only participate in one of the links There are few companies that look at the status quo and future of the entire industry with a global perspective, resulting in a large number of companies, a wide distribution, and a small-scale industry structure. The entire industry lacks the ability to withstand market fluctuations and participate in international competition.
At present, almost the entire stone industry is a single-type enterprise, and it can only be a part of the entire industry chain. In the early development of the industry, when everyone has money, many people will inevitably fail to see the hidden crisis. However, when the windfall period is over, the competition will become more and more intense. The potential crisis will inevitably erupt. At this time, it is only done. A link can not help but be subject to multiple restraints and difficult to survive. As we all know, the stone industry has gone through a period of huge profits. How to better seek survival is already a pressing matter of the moment.
To achieve full industry chain coverage, the company's sustainable development is only guaranteed, and now do stone, do not do the whole industrial chain. It is understood that the competition in the stone industry is very fierce. If one simply focuses on a certain part of the industrial chain, it is difficult to make the company bigger and stronger. To succeed, it is necessary to have independent mine resources in the upstream and advanced in the production process. The processing equipment and quality products have stable customer resources in the sales process.
What is the stone industry chain?
China's stone industry is still in the form of pure factory processing, pure trade, and pure mining, and only a few large stone companies have adopted a one-stop model for mining, production, processing and sales, but these are limited to a few. Stone companies' "solitary struggle" cannot yet constitute a complete industrial chain.
The scope of the stone industry chain is particularly wide, involving mining, stone initial processing, deep processing of stone materials, recycling of stone processing waste, sales of stone materials, production and sales of stone processing accessories, production and sales of stone protection materials, stone installation The production and sales of ancillary products, the development and sale of stone mining and production equipment, the design and construction of stone works, the maintenance and management of stone works, and logistics transportation. Therefore, China should integrate production, integrate marketing, integrate resources, integrate operations, accelerate the formation of industrialization, industrialization, and industrial chains, and promote the growth and improvement of the stone industry.
At present, Nanan Shuitou, an important stone industrial cluster, is a place where the entire industry can barely form a complete industrial chain. Each enterprise basically deepens the links of mine resources, raw material import, processing and production, and terminal sales in the industrial chain. Of course, there are also a handful of stone companies in China that have completely integrated the entire industrial chain, such as Global, Gaoshi, Conley, and Xishi. They basically do the engineering first, then the factory, and finally slowly set foot in Mine resources.
For stone companies, after the completion of the industrial chain coverage, the final decisive factor is often the market itself. In the early years, the production mode based on processing exports has also begun to change quietly. In the long run, foreign markets have a high degree of maturity and demand has been relatively stable. However, the demand in the domestic market has continued to grow rapidly. Consumers' awareness of stone is also increasing. The domestic market in the future will exceed that of foreign countries. Future opportunities for stone companies will also be mainly in the domestic market. Therefore, China should realize integrated production, integrate marketing, integrate resources, integrate operations, accelerate the formation of industrialization, industrialization, and industrial chain, and promote the growth and improvement of the stone industry. It will also be an inevitable trend for the development of the stone industry.
One-stop business model Chen Chaoming, who has clearly realized this, has established his own business model in the industry. He keenly discovered that integrating the industrial chain of the stone industry is a good form of integrating China's stone resources. “First, in the past few years, the stone industry has entered a stage of large-scale mergers and acquisitions and structural upgrades. The degree of trade control of the stone market and the industry is getting higher and higher. Second, the grouping of companies is conducive to enhancing the advantages of economies of scale. Wider use of economic resources and market space, and take the road of sustainable development."
It is understood that at the beginning of the establishment of the Wanshi Group, Chen Chaoming designed it as a large-scale, professional, cross-regional large-scale production chain that penetrates the stone ore mining, processing, special-shaped sculpture, curtain wall decoration design and construction, import and export, and logistics. The enterprise group has made the stone industry a complete industrial chain and is committed to providing one-stop stone engineering solutions for domestic high-end real estate customers such as Greentown, Vanke, China Shipping, China Resources, Forte and other developers.
Under this complete industrial chain, all links are clearly divided and highly specialized. This kind of "one-stop" nature of the business model is conducive to forming a "bundled cooperation" with customers and significantly reducing costs for customers.
The positioning of Zhongguang Stone is a professional stone supply chain integrated service provider. Since it began to expand the stone business in 2004, Zhongqing Stone has been developing rapidly. At present, Zhongguang Stone proposes logistics-based resource development and operation ideas, integrating logistics transactions, sales display, production and processing, design innovation, technology research and development, and waste recycling, and gradually integrates and extends the stone trade chain, dedicated to the stone industry. Pioneer and leader in supply chain integration service providers. Zhongqing Stone is also trying to shape a new business model.
The integration of the industrial chain expansion industry chain has also received the attention of the government. As the largest stone distribution base in China, there are more than 1,000 stone companies in Nanan, Fujian Province. However, the good and the bad are mixed. The behavior of some small businesses to compete at low prices and destroy the environment is extremely unfavorable for the sound development of the entire industry. Industry consolidation is imperative. To this end, Nan'an City recently issued the “Opinions on Creating an International Stone Capital (Trial)†and proposed the establishment of a stone group to strive to establish 10 mining, R&D, processing, trade, decoration, and exhibitions by 2015. The big group. It is embodied in the fostering of the stone headquarter enterprises, the introduction of stone enterprise restructuring and listing, the guidance of stone companies in mergers and reorganizations, and the support of stone companies in establishing marketing centers. Leading the establishment of a large group will help the stone industry take a big step in integrating the industry chain.
It is understood that at present, due to the differences in the status, strategic positioning, or transformation guiding ideology of different well-known stone companies, they integrate about three models in the industry chain:
First, the industry chain is expanding vertically, and it is advancing upstream, such as mining and block trade, or downstream developments such as decoration projects. For instance, Conley, Global, and Shixi have acquired mines at home and abroad, and the Shuitou International Block Logistics Park invested by Gaoshi integrates customs and banking services. Most of the processing companies in Laizhou in Shandong have their own decorative construction companies.
Second, the industrial chain expanded horizontally. Dongsheng (a joint venture with Xin Pengfei), Yingliang, and Xishi began investing in artificial stone production lines. Many large-plate processing companies began to supply specification boards. New Dongyuan set specifications. The board is transformed into a standard product, which begins the assembly line processing, brand management and chain sales.
Third, the diversified expansion of related industries. East Star, Dongsheng and other involved in real estate development, Conley began to enclose, Ming Chao operating hotel, Bandung investment in ceramics industry, and so on.
In the increasingly complex competitive landscape, the development trend of the global industry has been transformed from the point-to-point competition between simple enterprises and enterprises into a chain-type or even network-based competition in the industrial chain and industrial chain, value chain and value chain. In order to win the top spot in the fierce competitive landscape in the future, some companies with keen senses have focused on optimizing the industrial value chain, integrating “integration†of the industrial chain and value chain, and implementing the enterprise’s “industry†in various modes. Evergreen's appeal.
Reporter's notes:
In recent years, the economist Lang Xianping has been devoted to spreading his concept of “industry chain competitionâ€. Today's international competition is no longer a competition for enterprises. It is not a product competition but an unprecedented war market with a brand-new industrial chain. In addition to processing and manufacturing, the industry chain of any industry has six links: product design, raw material procurement, logistics and transportation, order processing, wholesale operations, and terminal retail. These six links are the most valuable part of the entire industry chain that can create the most surplus. Lang Xianping pointed out that under the current global competition pattern, the most crucial and most profitable link in these links is almost not controlled by our Chinese companies; a few Chinese enterprises have realized that they have achieved great success, but sadly, they are Most Chinese companies and Chinese entrepreneurs have not yet awakened.
In Spain, reporters saw the energy of a powerful ceramic industry chain that integrates efficiently and quickly reflects market demand. The enterprises in the product design, raw material procurement, warehousing and transportation, order processing, wholesale management, and terminal retail manufacturing industry chain can extend vertically to the upstream and downstream of the ceramics industry and realize the balanced distribution of upstream and downstream resources, so that innovation and brands can be consistently applied. Not only is it beneficial to strengthen the weak links in the industry chain, but also can complement the business of the company and improve the overall level and competitiveness of the industry. At present, the stone industry has a great deal of success in integrating the industry chain. This is of course a great deal with the industry, but it is also inseparable from the pursuit of companies and entrepreneurs. It can be discovered from the Xiamen Stone Fair that only when the industrial chain is promoted as a whole can vertical integration of market resources be possible, can an enterprise be able to optimally allocate its own resources.
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