Although there are tens of thousands of enterprises producing hardware tools in China, they are still mainly small and medium-sized, and most of them are small-scale enterprises. They have small shipments, single styles and mostly low-end products, while low-end products cannot meet the terminal. The market demand is the most important reason why companies are difficult to grow.
The hardware industry has entered the low threshold, driving the concept of SMEs to be vague, over-seeking short-term benefits, and imitation and OEM phenomena are everywhere. In 2011, the role of consumers in leading the market has increased significantly. Most hardware companies have experienced the role of brands in the torrent of market competition and began to improve the brand promotion.
In the “vâ€-shaped curve of the profit of the international industrial chain, one is R&D and design, and the other is sales and service. A large number of Chinese products are at the bottom of the curve, namely hardware processing and manufacturing. The profit margins of the two industries are between 20% and 25%, while the profit margin of the bottom processing industry is only 5%.
Chinese hardware manufacturing companies continue to export OEM products in accordance with various international standards, providing cheap production capacity for international giants who master core technologies and sales channels, and it is difficult to get rid of the fate created for others. The lack of brand has become a hurdle for China to move from a hardware manufacturing country to a hardware manufacturing power.
The true meaning of shaping a brand is not only that hardware companies can obtain greater economic benefits through brands, but also have far-reaching social benefits, such as solving employment problems, increasing state tax revenue, and stimulating consumption waiting...
Brand is an evaluation and recognition of the vast number of consumers on the quality of a company and its products, perfect after-sales service, good product image, good cultural value, excellent management results, etc. Business management and management have invested huge amounts of manpower, material resources and even a generation of people who have worked hard for a long time to build a trust between consumers and consumers...
In the new year, the competition of domestic hardware products will become more and more fierce, and the quality of hardware products is also uneven. The products with brand credibility are often the standards chosen by consumers. To this end, it is a wise move for hardware companies to spare no effort to promote marketing and establish a strong brand.
The cultivation of the brand can't be quick and profitable, and it can't be done overnight. In time, I believe that with the improvement of the country's own strength, there will be a rise in a number of independent hardware brands, which is the inevitable result of the accumulation of China's hardware manufacturing industry for many years.
Square End Mills,Carbide Square End Mill,Square Blade End Mills,4 Flutes Square End Mills
Supal(changzhou)Precision Tools Co.,Ltd , https://www.endmillpro.com