With the rapid development of China's economy, the continuous improvement of the level of industrial machine tools and the increasing requirements for improving the quality and efficiency of machined products, China's demand for imported high-quality precision tools is increasing. Since the price of imported tools is generally higher than that of domestically produced tools, its application is greatly limited. At present, in the high-end market of cutting tools, imported tools have certain advantages in terms of variety specifications, quality and after-sales service. How to differentiate domestic domestic tools has become the focus of the industry.
First, the main application areas of imported tools
According to the survey, imported tools are mainly used in the following industries and enterprises with high requirements on tool life, performance, efficiency and stability:
(1) Automotive industry
The processing characteristics of the automotive industry are high-volume, assembly line production, and second, the processing conditions are relatively fixed. In order to optimize production and improve quality and efficiency, the automotive industry places very stringent requirements on the processing efficiency and service life of tools. At the same time, due to the use of assembly line operations, in order to avoid the downtime of the entire production line due to tool change, resulting in huge economic losses, it is usually mandatory to use a uniform tool change. This also presents a uniquely high requirement for the stability of the tool quality.
(2) Aerospace industry
The processing characteristics of the aerospace industry are high in processing accuracy and the second is difficult to process materials. Most of the parts and components processed in this industry are high-temperature alloys and nickel-titanium alloys (such as INCONEEL718), which have very high toughness and strength, which make imported tools very useful.
(3) Large-scale turbines, steam turbines, generators and diesel engine manufacturers
Most of the parts to be processed by these companies are bulky and expensive. It is essential to ensure the accuracy of the parts to be machined and to reduce the waste when processing. Therefore, imported tools are often used in these industries.
(4) Enterprises using more CNC machine tools
As the saying goes, "good horses are equipped with good saddles", in order to improve the processing efficiency and product quality, and give full play to the use efficiency of CNC machine tools, it is often easier to achieve the desired results with imported tools.
(5) Foreign-funded enterprises
In these enterprises, more emphasis is placed on the guarantee of production efficiency and quality. Since many foreign-funded enterprises use imported machine tools and equipment, the use of the tools of their importing countries is also a matter of course.
In addition, there are many other industries, such as the mold industry, military enterprises and other applications of imported tools are also very common.
Second, the world's five major tool factions comparative analysis
In recent years, the world's five major tool factions have been active in the Chinese market: Shante: American Department; Japanese Department; Israel Department; European Department.
The mountain specialties include Sandvik Coromant sandvikc0r0mant, Seco. Titex. Walter, Valenite, etc. Among them, Sweden's high mountains are still independent of the world. Even in Sandvik’s published performance report, Seco also appeared independently. When Sandvik acquired Valenite. Seco has successfully acquired the French tool holder and file manufacturing company EPB and Jabro, which manufactures solid carbide milling cutters in the Netherlands, to further improve its product range; the family business Walter is still busy after selling to Sandvik. With the dual expansion of Walter's business and brand; Titex, which has outstanding advantages in the field of deep processing, seems to have stood behind the scenes for the first time in 2003, and participated in the CIMT exhibition for the first time in 2003. It is reported that the sales in 2007 reached 20 million yuan, and Titex has enough confidence to obtain a larger market share with an independent image.
The US department is mainly represented by Kennametal Kennametal, Widia, Star, etc. After the acquisition of Kennametal Corporation of the United States in 2002, it greatly consolidated its position in the automotive industry. According to Luo Baihui, as the world's second largest tool company, Kennametal's strategy in China is basically low-key operation. However, there are countless rivers and lakes on the "Knife Mountain", many of which are related to Kenner. Whampoa Military Academy. Many of the agents who later became famous were those who came out of Kenner. The reputation and management network in China for many years has made them the most influential brand after China's Sandvik Coromant.
The Japanese department includes Mitsubishi, Sumitomo, Toshiba, and OSG. Yu Jie, Fujitsu, Hitachi and so on. The Japanese tool, known for its precision, matures in China. Some people joked that any Japanese tool passed its agency. It can be covered in the Targan Basin in Xinjiang within half a year. European and American companies pay more attention to the construction of direct sales networks, and have mutual protection mechanisms for agents. Japanese companies tend to be inclined to market development. Sometimes neglecting brand management, resulting in a large number of agents, and even "selling goods." This situation has already attracted the attention of Japanese suppliers. Strengthening channel management should be one of the important tasks of the Japanese department.
Israel includes ISCAR (Iska), Mogsol, Wagas and others. In the five major factions. The rising speed of Iskar ISCAR is "dizzy". ISC (Iscar Metal Cutting Group), which is dominated by Iskar worldwide, has become the world's third largest tool supplier. ISCAR merged with Ingersoll to focus on its development capabilities for heavy-duty tools, the automotive industry, and the mold industry: the acquisition of South Korea's Teegutec marks its further expansion in Asia.
The European Department is mainly based in Germany, including MAPAL, Guehring, EMUGE, TBT, Wagner and so on.
Other products include products from countries such as Korea and Taiwan. The Korean boom is not only reflected in fashion and culture, but also the Korean knife. South Korea's Taegutec's cutting tool products are complete, but the price advantage is not big: KORLOY is more affordable, and with its tool holder products, the Chinese market is also very fast.
Third, the analysis of the advantages of imported brand tools in the domestic market
The domestic cutting tool market is increasingly competitive, and the Japanese market share is relatively large. DIJET, MITSUBISHI, KYOCERA, HITACHI, NACHI, SUMITOMO, and Japan Research ( NIKKEN), Da Zhaohe (BIG), Tungaloy, OSG, YAMAWA, etc., the Japanese knives known for their precision in Guangdong have been advertised to the public. Almost all Japanese brand knives can be purchased in Guangdong. There are many agents and dealers. During the sales process of Japanese products, the phenomenon of domestic agents, dealers, Hong Kong and Taiwan agents, and traders vying for customers is more serious. This has also attracted the attention of Japanese sales executives. Some brands have already sold in the market. Start to rectify.
Followed by Taiwan and domestically produced knives, Taiwan's knives are more representative of Honggang Fu (HKF), durable (NINE9), Qijun (PSL), Taijing, Zhengheyuan, Sanlu, etc. Taiwanese knives are generally only Guangdong has one or two general agents, and then marketed by multiple dealers. There are many Taiwanese knives in the Guangdong market, but there are not many stocks in stock. The representative of domestically produced tools in Guangdong is the domestic major tool manufacturers and some private tool factory sales offices, Southwest tools, mass tools, Shaanxi cemented carbide, Zhuzhou cemented carbide, Guizhou Yihai, Shanghai tool factory, Harbin tool factory In recent years, several private tool manufacturing factories in China have developed rapidly and cannot be ignored, such as Zhenjiang Tiangong, Chengdu Yingge, Shaanxi Pinding Cemented Carbide and Jiangsu Xixiashu Tool Manufacturing, and private tools around Guizhou Southwest Tools. manufacturing. Private tool companies generally set up multiple direct sales outlets in Guangdong. They are more flexible and adaptable. The disadvantage is that they cannot form scale and operate in chaos. The products can only adapt to the ordinary market of non-precision manufacturing. Several major domestic tool manufacturers sell in the form of setting up offices. The shortcomings of the marketing network are many and not perfect. The most important ones are the lack of product quality, sales model and after-sales service, and they are gradually being squeezed into the low-end consumer market. ,
Although the quality of European and American knives is good, the price is high. For Guangdong's mold manufacturing industry, the degree of acceptance is slightly conservative. These do not seem to affect the sales of European and American knives in Guangdong, because users are large and medium-sized enterprises and foreign-funded enterprises. Lord, and, in recent years, with the increase in the introduction of advanced machine tools in Europe and America, the sales of European and American knives have been boosted. The most accepted brands in the industry are basically SANDVIKCOROMANT, KENNAMETAL, ISCAR, CERACIZIT, GUHRING, etc., and Sandvik subordinates. Some companies, such as Walter (WALTER), Seco (SECO), DORDER (TITEX), etc.; customers for these well-known brand tools, value is not quality, almost no one is worried about quality issues, mainly to see products Price, after-sales service, technical support, delivery deadlines. Part of the remaining market share has been occupied by OEM tools and Korean knives from some trading companies in Hong Kong and Taiwan, such as TAEGUTEC, KORLOY, YG, STK, etc.
Looking at the performance of the world's top five tooling factions in the domestic market, the advantages of imported high-quality tools are mainly reflected in the following aspects:
1. Quality advantage
First of all, the most important thing is quality.
(1) Long service life: Under the same processing conditions, the tool life can be increased by several times or even several times, especially in the case of poor processing conditions (such as cutting of difficult materials, high-speed cutting, dry cutting and high precision). Processing, etc.), imported tools show a very high service life;
(2) High processing efficiency: mainly by greatly improving the cutting speed of the tool to achieve the purpose of improving production efficiency;
(3) Good quality stability: that is, the products of the same specification have the same tool life under the same processing conditions;
(4) High processing accuracy: including high processing surface accuracy and high component product qualification rate.
Exploring the reasons for the excellent quality of imported tool products is of great significance for improving the quality of domestic tool products. According to Luo Baihui's experience, there are mainly the following aspects:
(1) Years of experience accumulation and technological leadership. Most tool manufacturers in Europe have a history of decades or even hundreds of years. Many of the exclusive experiences (Know-how) they have explored in long-term production practice are the most fundamental guarantee for the quality of their products and the core competitiveness of a company. The embodiment.
(2) High-precision, modern equipment and instruments, as well as the technical proficiency of the operators. These are effective guarantees to improve the quality and productivity of the tool products, especially the high precision of the grinding machine, which plays an irreplaceable role in ensuring the quality of the tool.
(3) The method, means, instruments and frequency of sampling inspection are also important aspects to ensure quality stability.
(4) The selection of raw materials, the latest coating technology and the application of heat treatment processes are also essential to ensure quality.
2, variety diversity
A well-known thread processing tool supplier in Germany can provide as many as 110,000 standard products in specifications and types. In addition to the complete specifications and dimensions of the tool, more important is the variety of its varieties. As we all know, due to the customer's processing conditions, such as machine tools, chucks, materials of the parts being processed, lubrication conditions, the shape of the parts being machined, etc., it is necessary to use the same tool to achieve the best under different processing conditions of different customers. The effect is obviously impossible, which is the fundamental reason for foreign manufacturers to produce a variety of tools. In other words, foreign manufacturers use a multi-variety strategy to seek to provide customers with the best tooling and machining solutions under a variety of different processing conditions to win customers.
3, application leading
In addition to the above-mentioned product quality and variety of production technology hardware, foreign manufacturers pay more attention to the application technology of the tool. Because the length of the tool life and the efficiency are not only dependent on the quality of the tool itself, but more importantly, it is reasonable to use the different types of tools and different processing parameters under different processing conditions to achieve the best results. . Knowing and understanding the type of tool that should be used in which processing state, and developing and manufacturing it, and using it correctly, form the core of enterprise application technology. The tool application technology is closely related to the diversity of the varieties mentioned above, and together with the production technology form two inseparable important aspects of the tool product. Unfortunately, many domestic tool manufacturers are not so aware of the tool application technology, and have not paid enough attention and input to the tool test development. In fact, the application technology is a mineral deposit with the largest amount of gold. Developing it can not only greatly improve the core competitiveness of the enterprise, but also greatly improve the quality of the product and reduce the production cost. However, it is undeniable that the mastery of advanced application technology cannot be completed overnight. It requires not only a large amount of manpower and material resources, but also the continuous development of new materials and new processes.
4, marketing has a square
On the whole, the current domestic imported tool brands are mainly concentrated in a few large companies, and the range of choices available to customers is relatively not very wide, and there is little room for price swing. With the tremendous changes in the domestic market, the marketing strategies of many large foreign companies in the Chinese market have also changed from the initial agent-based to direct sales, making the living space of many small and medium-sized import tool agents increasingly narrow. In recent years, many small dealers have sprung up all over the country, making the contradiction between market supply and demand increasingly prominent.
To resolve this contradiction, new ideas and new models are needed. Luo Baihui said that there are a large number of excellent medium and small tool manufacturers abroad, especially in Europe. They are highly professional, and in their professional fields, they are superior in quality, complete in variety, responsive and reasonable in price. Their products and technologies can make up for many gaps in domestic demand, and can also provide a wide supply channel for many small and medium-sized dealers in China. . According to the experience of developed countries in Europe and America, in the near future, between large customers and large suppliers, direct sales channels will not be established without any third party. As a result, for small and medium-sized dealers, Their main customer target is small and medium-sized enterprises, and their suppliers are necessarily small and medium-sized manufacturers. This point is an inevitable trend of market development, and the current market situation in Europe and the United States can be fully confirmed.
However, for a long time, due to information, marketing channels and other reasons, the products of these foreign small and medium-sized enterprises have not yet been able to enter the domestic market widely and conveniently. Because in the process of implementing this new idea, there are many obstacles: a small dealer must face many foreign small and medium-sized suppliers at the same time, the process will be extremely complicated, and the cost will be astonishing. Therefore, the emergence of a cooperation platform connecting many foreign small and medium-sized suppliers and many domestic distributors has become a strong expectation of the tool market.
Fourth, China's four major tool capitals differentiated competition strategy
In recent years, the competition in China's hardware tool industry has become increasingly fierce. From the development trend of Zhejiang, Hangzhou, Dazu, Shandong Linyi and Guangdong Yangjiang, the four major tool capitals in China, they are all seeking development in differentiated competition.
1. Yangjiang, Guangdong
According to Luo Baihui, there are more than 1,500 enterprises engaged in the production and export of daily-use metal knife and scissors in Yangjiang City, with a market value of more than 20 billion, and 90% of enterprises rely on export to European and American markets. More than 100,000 employees, with an annual output of more than 500 million knife and scissors products, more than 3,000 varieties of different specifications, the products are exported to more than 120 countries and regions in Europe and America. Yangjiang tool products are mostly based on daily-use hardware.
At present, Yangjiang 18 is the leading tool industry in Yangjiang, which plays a driving role in promoting the development of Yangjiang tool industry. In addition, Yangjiang has accelerated the development of new products and created creative knives in recent years. Moreover, the Tool Fair will be launched every year to build a supply and marketing platform for tool companies. However, the Yangjiang tool industry has faced bottlenecks such as difficulties in employment and appreciation of the renminbi in recent years.
2, Chongqing Dazu
According to the introduction of Vice President Jiang Wenxian of Chongqing Mould City, Dazu “Hardware†has a history of 1200 years. In the 1970s and 1980s, along with the spring breeze of reform and opening up, Dazu “small hardware†ushered in a golden period, and its output once accounted for more than half of the national market. At that time, thousands of family workshops, nearly 100,000 direct employees, the "dangling" forging sounds all the time, the scenes are very hot.
At present, Dazu Hardware Tool Industry has also started to play “Culture†in the promotion process. It not only launches hardware fairs every year, but also strengthens the construction of hardware tourism city. It is expected to rely on the strong tourism market to drive the development of the knife and scissors industry.
The long history of the tool industry is a propaganda point for Dazu Hardware. However, Dazu Hardware Industry faces the embarrassing situation that the quality of employees is not high and the production process is backward.
3. Hangzhou, Zhejiang
In the hardware industry, the saying that "there is Zhang Xiaoquan in the south of Wang Mazi" is widely circulated. Zhang Xiaoquan is a leading enterprise in the hardware cutting and cutting industry in Hangzhou. In recent years, Zhang Xiaoquan has launched a vigorous marketing campaign. Not only has the product begun to diversify, it has entered the pot-type products, and it has accelerated its entry into the e-commerce market.
In addition, Hangzhou has also launched the China Knives and Swords Museum, which plays a powerful role in promoting the cutting and cutting process, promoting the culture of cutting and cutting, and creating the overall image of the Hangzhou knife and scissors industry. However, there are many small workshops in the knife and scissors industry in Hangzhou, and enterprise management cannot keep up with the speed of industrial development.
4, Linyi, Shandong
Cangzhou Knife and Scissors are well-known in the Soviet Union, Lu, Yu, and Sui, and are exported to the three northeastern provinces. They have a production history of more than 250 years. Named after the scissors are printed with the words and patterns of Zhangzhou.
Linyi hardware knife and scissors products are quite distinctive. Linyizhou Knives & Scissors Co., Ltd. is a leading enterprise in Linyi Hardware Knives and Scissors Industry. Based on the production of traditional Cangzhou scissors, it has developed new products - wool shears, garden shears, white iron scissors, kitchen knives, sickles, razors, Chisel, hammer and other products.
Different from the other three major knives, Linyi hardware knives and scissors enterprises are under the pressure of disorderly competition in the industry, and it is urgent to expand the market.
First, the main application areas of imported tools
According to the survey, imported tools are mainly used in the following industries and enterprises with high requirements on tool life, performance, efficiency and stability:
(1) Automotive industry
The processing characteristics of the automotive industry are high-volume, assembly line production, and second, the processing conditions are relatively fixed. In order to optimize production and improve quality and efficiency, the automotive industry places very stringent requirements on the processing efficiency and service life of tools. At the same time, due to the use of assembly line operations, in order to avoid the downtime of the entire production line due to tool change, resulting in huge economic losses, it is usually mandatory to use a uniform tool change. This also presents a uniquely high requirement for the stability of the tool quality.
(2) Aerospace industry
The processing characteristics of the aerospace industry are high in processing accuracy and the second is difficult to process materials. Most of the parts and components processed in this industry are high-temperature alloys and nickel-titanium alloys (such as INCONEEL718), which have very high toughness and strength, which make imported tools very useful.
(3) Large-scale turbines, steam turbines, generators and diesel engine manufacturers
Most of the parts to be processed by these companies are bulky and expensive. It is essential to ensure the accuracy of the parts to be machined and to reduce the waste when processing. Therefore, imported tools are often used in these industries.
(4) Enterprises using more CNC machine tools
As the saying goes, "good horses are equipped with good saddles", in order to improve the processing efficiency and product quality, and give full play to the use efficiency of CNC machine tools, it is often easier to achieve the desired results with imported tools.
(5) Foreign-funded enterprises
In these enterprises, more emphasis is placed on the guarantee of production efficiency and quality. Since many foreign-funded enterprises use imported machine tools and equipment, the use of the tools of their importing countries is also a matter of course.
In addition, there are many other industries, such as the mold industry, military enterprises and other applications of imported tools are also very common.
Second, the world's five major tool factions comparative analysis
In recent years, the world's five major tool factions have been active in the Chinese market: Shante: American Department; Japanese Department; Israel Department; European Department.
The mountain specialties include Sandvik Coromant sandvikc0r0mant, Seco. Titex. Walter, Valenite, etc. Among them, Sweden's high mountains are still independent of the world. Even in Sandvik’s published performance report, Seco also appeared independently. When Sandvik acquired Valenite. Seco has successfully acquired the French tool holder and file manufacturing company EPB and Jabro, which manufactures solid carbide milling cutters in the Netherlands, to further improve its product range; the family business Walter is still busy after selling to Sandvik. With the dual expansion of Walter's business and brand; Titex, which has outstanding advantages in the field of deep processing, seems to have stood behind the scenes for the first time in 2003, and participated in the CIMT exhibition for the first time in 2003. It is reported that the sales in 2007 reached 20 million yuan, and Titex has enough confidence to obtain a larger market share with an independent image.
The US department is mainly represented by Kennametal Kennametal, Widia, Star, etc. After the acquisition of Kennametal Corporation of the United States in 2002, it greatly consolidated its position in the automotive industry. According to Luo Baihui, as the world's second largest tool company, Kennametal's strategy in China is basically low-key operation. However, there are countless rivers and lakes on the "Knife Mountain", many of which are related to Kenner. Whampoa Military Academy. Many of the agents who later became famous were those who came out of Kenner. The reputation and management network in China for many years has made them the most influential brand after China's Sandvik Coromant.
The Japanese department includes Mitsubishi, Sumitomo, Toshiba, and OSG. Yu Jie, Fujitsu, Hitachi and so on. The Japanese tool, known for its precision, matures in China. Some people joked that any Japanese tool passed its agency. It can be covered in the Targan Basin in Xinjiang within half a year. European and American companies pay more attention to the construction of direct sales networks, and have mutual protection mechanisms for agents. Japanese companies tend to be inclined to market development. Sometimes neglecting brand management, resulting in a large number of agents, and even "selling goods." This situation has already attracted the attention of Japanese suppliers. Strengthening channel management should be one of the important tasks of the Japanese department.
Israel includes ISCAR (Iska), Mogsol, Wagas and others. In the five major factions. The rising speed of Iskar ISCAR is "dizzy". ISC (Iscar Metal Cutting Group), which is dominated by Iskar worldwide, has become the world's third largest tool supplier. ISCAR merged with Ingersoll to focus on its development capabilities for heavy-duty tools, the automotive industry, and the mold industry: the acquisition of South Korea's Teegutec marks its further expansion in Asia.
The European Department is mainly based in Germany, including MAPAL, Guehring, EMUGE, TBT, Wagner and so on.
Other products include products from countries such as Korea and Taiwan. The Korean boom is not only reflected in fashion and culture, but also the Korean knife. South Korea's Taegutec's cutting tool products are complete, but the price advantage is not big: KORLOY is more affordable, and with its tool holder products, the Chinese market is also very fast.
Third, the analysis of the advantages of imported brand tools in the domestic market
The domestic cutting tool market is increasingly competitive, and the Japanese market share is relatively large. DIJET, MITSUBISHI, KYOCERA, HITACHI, NACHI, SUMITOMO, and Japan Research ( NIKKEN), Da Zhaohe (BIG), Tungaloy, OSG, YAMAWA, etc., the Japanese knives known for their precision in Guangdong have been advertised to the public. Almost all Japanese brand knives can be purchased in Guangdong. There are many agents and dealers. During the sales process of Japanese products, the phenomenon of domestic agents, dealers, Hong Kong and Taiwan agents, and traders vying for customers is more serious. This has also attracted the attention of Japanese sales executives. Some brands have already sold in the market. Start to rectify.
Followed by Taiwan and domestically produced knives, Taiwan's knives are more representative of Honggang Fu (HKF), durable (NINE9), Qijun (PSL), Taijing, Zhengheyuan, Sanlu, etc. Taiwanese knives are generally only Guangdong has one or two general agents, and then marketed by multiple dealers. There are many Taiwanese knives in the Guangdong market, but there are not many stocks in stock. The representative of domestically produced tools in Guangdong is the domestic major tool manufacturers and some private tool factory sales offices, Southwest tools, mass tools, Shaanxi cemented carbide, Zhuzhou cemented carbide, Guizhou Yihai, Shanghai tool factory, Harbin tool factory In recent years, several private tool manufacturing factories in China have developed rapidly and cannot be ignored, such as Zhenjiang Tiangong, Chengdu Yingge, Shaanxi Pinding Cemented Carbide and Jiangsu Xixiashu Tool Manufacturing, and private tools around Guizhou Southwest Tools. manufacturing. Private tool companies generally set up multiple direct sales outlets in Guangdong. They are more flexible and adaptable. The disadvantage is that they cannot form scale and operate in chaos. The products can only adapt to the ordinary market of non-precision manufacturing. Several major domestic tool manufacturers sell in the form of setting up offices. The shortcomings of the marketing network are many and not perfect. The most important ones are the lack of product quality, sales model and after-sales service, and they are gradually being squeezed into the low-end consumer market. ,
Although the quality of European and American knives is good, the price is high. For Guangdong's mold manufacturing industry, the degree of acceptance is slightly conservative. These do not seem to affect the sales of European and American knives in Guangdong, because users are large and medium-sized enterprises and foreign-funded enterprises. Lord, and, in recent years, with the increase in the introduction of advanced machine tools in Europe and America, the sales of European and American knives have been boosted. The most accepted brands in the industry are basically SANDVIKCOROMANT, KENNAMETAL, ISCAR, CERACIZIT, GUHRING, etc., and Sandvik subordinates. Some companies, such as Walter (WALTER), Seco (SECO), DORDER (TITEX), etc.; customers for these well-known brand tools, value is not quality, almost no one is worried about quality issues, mainly to see products Price, after-sales service, technical support, delivery deadlines. Part of the remaining market share has been occupied by OEM tools and Korean knives from some trading companies in Hong Kong and Taiwan, such as TAEGUTEC, KORLOY, YG, STK, etc.
Looking at the performance of the world's top five tooling factions in the domestic market, the advantages of imported high-quality tools are mainly reflected in the following aspects:
1. Quality advantage
First of all, the most important thing is quality.
(1) Long service life: Under the same processing conditions, the tool life can be increased by several times or even several times, especially in the case of poor processing conditions (such as cutting of difficult materials, high-speed cutting, dry cutting and high precision). Processing, etc.), imported tools show a very high service life;
(2) High processing efficiency: mainly by greatly improving the cutting speed of the tool to achieve the purpose of improving production efficiency;
(3) Good quality stability: that is, the products of the same specification have the same tool life under the same processing conditions;
(4) High processing accuracy: including high processing surface accuracy and high component product qualification rate.
Exploring the reasons for the excellent quality of imported tool products is of great significance for improving the quality of domestic tool products. According to Luo Baihui's experience, there are mainly the following aspects:
(1) Years of experience accumulation and technological leadership. Most tool manufacturers in Europe have a history of decades or even hundreds of years. Many of the exclusive experiences (Know-how) they have explored in long-term production practice are the most fundamental guarantee for the quality of their products and the core competitiveness of a company. The embodiment.
(2) High-precision, modern equipment and instruments, as well as the technical proficiency of the operators. These are effective guarantees to improve the quality and productivity of the tool products, especially the high precision of the grinding machine, which plays an irreplaceable role in ensuring the quality of the tool.
(3) The method, means, instruments and frequency of sampling inspection are also important aspects to ensure quality stability.
(4) The selection of raw materials, the latest coating technology and the application of heat treatment processes are also essential to ensure quality.
2, variety diversity
A well-known thread processing tool supplier in Germany can provide as many as 110,000 standard products in specifications and types. In addition to the complete specifications and dimensions of the tool, more important is the variety of its varieties. As we all know, due to the customer's processing conditions, such as machine tools, chucks, materials of the parts being processed, lubrication conditions, the shape of the parts being machined, etc., it is necessary to use the same tool to achieve the best under different processing conditions of different customers. The effect is obviously impossible, which is the fundamental reason for foreign manufacturers to produce a variety of tools. In other words, foreign manufacturers use a multi-variety strategy to seek to provide customers with the best tooling and machining solutions under a variety of different processing conditions to win customers.
3, application leading
In addition to the above-mentioned product quality and variety of production technology hardware, foreign manufacturers pay more attention to the application technology of the tool. Because the length of the tool life and the efficiency are not only dependent on the quality of the tool itself, but more importantly, it is reasonable to use the different types of tools and different processing parameters under different processing conditions to achieve the best results. . Knowing and understanding the type of tool that should be used in which processing state, and developing and manufacturing it, and using it correctly, form the core of enterprise application technology. The tool application technology is closely related to the diversity of the varieties mentioned above, and together with the production technology form two inseparable important aspects of the tool product. Unfortunately, many domestic tool manufacturers are not so aware of the tool application technology, and have not paid enough attention and input to the tool test development. In fact, the application technology is a mineral deposit with the largest amount of gold. Developing it can not only greatly improve the core competitiveness of the enterprise, but also greatly improve the quality of the product and reduce the production cost. However, it is undeniable that the mastery of advanced application technology cannot be completed overnight. It requires not only a large amount of manpower and material resources, but also the continuous development of new materials and new processes.
4, marketing has a square
On the whole, the current domestic imported tool brands are mainly concentrated in a few large companies, and the range of choices available to customers is relatively not very wide, and there is little room for price swing. With the tremendous changes in the domestic market, the marketing strategies of many large foreign companies in the Chinese market have also changed from the initial agent-based to direct sales, making the living space of many small and medium-sized import tool agents increasingly narrow. In recent years, many small dealers have sprung up all over the country, making the contradiction between market supply and demand increasingly prominent.
To resolve this contradiction, new ideas and new models are needed. Luo Baihui said that there are a large number of excellent medium and small tool manufacturers abroad, especially in Europe. They are highly professional, and in their professional fields, they are superior in quality, complete in variety, responsive and reasonable in price. Their products and technologies can make up for many gaps in domestic demand, and can also provide a wide supply channel for many small and medium-sized dealers in China. . According to the experience of developed countries in Europe and America, in the near future, between large customers and large suppliers, direct sales channels will not be established without any third party. As a result, for small and medium-sized dealers, Their main customer target is small and medium-sized enterprises, and their suppliers are necessarily small and medium-sized manufacturers. This point is an inevitable trend of market development, and the current market situation in Europe and the United States can be fully confirmed.
However, for a long time, due to information, marketing channels and other reasons, the products of these foreign small and medium-sized enterprises have not yet been able to enter the domestic market widely and conveniently. Because in the process of implementing this new idea, there are many obstacles: a small dealer must face many foreign small and medium-sized suppliers at the same time, the process will be extremely complicated, and the cost will be astonishing. Therefore, the emergence of a cooperation platform connecting many foreign small and medium-sized suppliers and many domestic distributors has become a strong expectation of the tool market.
Fourth, China's four major tool capitals differentiated competition strategy
In recent years, the competition in China's hardware tool industry has become increasingly fierce. From the development trend of Zhejiang, Hangzhou, Dazu, Shandong Linyi and Guangdong Yangjiang, the four major tool capitals in China, they are all seeking development in differentiated competition.
1. Yangjiang, Guangdong
According to Luo Baihui, there are more than 1,500 enterprises engaged in the production and export of daily-use metal knife and scissors in Yangjiang City, with a market value of more than 20 billion, and 90% of enterprises rely on export to European and American markets. More than 100,000 employees, with an annual output of more than 500 million knife and scissors products, more than 3,000 varieties of different specifications, the products are exported to more than 120 countries and regions in Europe and America. Yangjiang tool products are mostly based on daily-use hardware.
At present, Yangjiang 18 is the leading tool industry in Yangjiang, which plays a driving role in promoting the development of Yangjiang tool industry. In addition, Yangjiang has accelerated the development of new products and created creative knives in recent years. Moreover, the Tool Fair will be launched every year to build a supply and marketing platform for tool companies. However, the Yangjiang tool industry has faced bottlenecks such as difficulties in employment and appreciation of the renminbi in recent years.
2, Chongqing Dazu
According to the introduction of Vice President Jiang Wenxian of Chongqing Mould City, Dazu “Hardware†has a history of 1200 years. In the 1970s and 1980s, along with the spring breeze of reform and opening up, Dazu “small hardware†ushered in a golden period, and its output once accounted for more than half of the national market. At that time, thousands of family workshops, nearly 100,000 direct employees, the "dangling" forging sounds all the time, the scenes are very hot.
At present, Dazu Hardware Tool Industry has also started to play “Culture†in the promotion process. It not only launches hardware fairs every year, but also strengthens the construction of hardware tourism city. It is expected to rely on the strong tourism market to drive the development of the knife and scissors industry.
The long history of the tool industry is a propaganda point for Dazu Hardware. However, Dazu Hardware Industry faces the embarrassing situation that the quality of employees is not high and the production process is backward.
3. Hangzhou, Zhejiang
In the hardware industry, the saying that "there is Zhang Xiaoquan in the south of Wang Mazi" is widely circulated. Zhang Xiaoquan is a leading enterprise in the hardware cutting and cutting industry in Hangzhou. In recent years, Zhang Xiaoquan has launched a vigorous marketing campaign. Not only has the product begun to diversify, it has entered the pot-type products, and it has accelerated its entry into the e-commerce market.
In addition, Hangzhou has also launched the China Knives and Swords Museum, which plays a powerful role in promoting the cutting and cutting process, promoting the culture of cutting and cutting, and creating the overall image of the Hangzhou knife and scissors industry. However, there are many small workshops in the knife and scissors industry in Hangzhou, and enterprise management cannot keep up with the speed of industrial development.
4, Linyi, Shandong
Cangzhou Knife and Scissors are well-known in the Soviet Union, Lu, Yu, and Sui, and are exported to the three northeastern provinces. They have a production history of more than 250 years. Named after the scissors are printed with the words and patterns of Zhangzhou.
Linyi hardware knife and scissors products are quite distinctive. Linyizhou Knives & Scissors Co., Ltd. is a leading enterprise in Linyi Hardware Knives and Scissors Industry. Based on the production of traditional Cangzhou scissors, it has developed new products - wool shears, garden shears, white iron scissors, kitchen knives, sickles, razors, Chisel, hammer and other products.
Different from the other three major knives, Linyi hardware knives and scissors enterprises are under the pressure of disorderly competition in the industry, and it is urgent to expand the market.
Our automatic door kits include 1 motor+gear reducer, 1 belt,7 meter, 1 idle pulley, Microprocessor, 4 sets of carriage blue wheels, 2 sets of floor guides,2pcs remote control, 2 sets belt clamp mounting brackets, 1 power supply harness and cable connectors, 2 locator, Aluminum track whose length is 2.08 meter, 3 meter, or 4 meter.
We are a manufacturer of automatic door openers that are designed to provide people convenience. Automatic Door Systems` drive to provide that level of service is but one of the reasons why automatic doors are becoming more and more popular. Our Automatic Sliding Door systems are modern, space-saving and elegant.
Automatic sliding doors have many basic functions some of which include: automatic mode with full opening width and/or reduced opening width, and exit only for traffic control. The opening of automatic doors can also be adjustable to make the opening width smaller or larger. Important safety functions such as safety sensors prevent the door from shutting if persons or objects are in the detection zone. If the door leaves are inhibited when closing, they are immediately re-opened or if the door leaves are hindered when opening, they are immediately stopped by a safety automatic reversing mechanism.
Our most popular sliding automatic door. Think of this as the go-to door for everyday automation needs. All components fully tested and pre-assembled at factory for fast, trouble-free installation.
Applications: Retail, healthcare, airports, hospitality, clean rooms. Shenzhen Hongfa Automatic Door Co.,Ltd rated door is designed, test and certified to meet your environment needs. automatic slide doors for industrial, commercial, healthcare, and retail use. You will find our automatic sliding doors throughout in a wide variety of locations, including: Hospitals, Airports, Retail centers, Pharmacies, Hotels, Grocery stores, Hardware stores, Sporting goods stores, and more.
Automatic Sliding Doors can either be a single door sliding in one direction or bi-parting doors where each door leaf slides in the opposite direction. They are often used in grocery stores, entrances to shopping malls, hospitals and other applications where you want to provide your customers a hands free, safe and easy access to your building.In addition, one of the biggest benefits of automatic doors is energy savings. Since these doors only open when someone comes in or out of your building, it prevents the loss of energy when a door may otherwise be left open for a long time.
The control device of sliding automatic door contains basic function and extensional function, automatic operation / hold-open/closed/half-open to meet customer needs. Electric sliding door controller has multiple interfaces for complete access control systems for keeping your life and property more safety. Such as: safety beam photocell, electric locks, sensor etc. Its drive devices adopts European technology to integrate motor with gear box, which offers strong driving and reliable operation and increased power output , it can adapt to a large door.
Providing strength, beauty, and technology all in one package, Hongfa's line of automatic sliding doors provides entrance solutions for practically any application. An exclusive feature is Hongfa's sound-dampening track reducing operational noise to a mere whisper and stops vibration resonance that can be transferred to the building structures.
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Shenzhen Hongfa Automatic Door Co., Ltd. , https://www.hfrollershutterdoor.com