Footwear sales in Brazil increased by 12.5% ​​year-on-year in 2010

Looking back at the 2010 international footwear market, exchange rate issues have swept across the world, and the footwear industry is facing certain challenges. However, according to a survey conducted by the Brazilian Footwear Association, the Brazilian footwear industry in 2010 was not only not affected by the exchange rate and competition from Asian countries, but also due to the impact of the heat of the domestic market to reach the highest level in nearly a decade.

The chairman of the Brazil Footwear Association said that this result was due to the increase in income. People are willing to pay for high-quality and high-priced products. This also made the average price of leather shoes increase by 6.2% compared to the previous year, reaching 50.68 real ( About RMB 199. The total sales in 2010 were R$ 37.7 billion (approximately RMB 148.2 billion), which represented a year-on-year increase of 12.5%.