Building materials to the countryside "money" way Guangming Since the reform and opening up, China's ceramic economy has developed rapidly, and the first-tier market in large and medium-sized cities is already saturated. As a result, the ceramic industry will develop its eyes on the third- and fourth-level county markets, where there is a “golden†waiting to be developed. According to the survey, most of the ceramic enterprises' outlets have not yet been built to the county level, and more are concentrated in the prefecture-level cities and the markets of a few developed regional counties. In 2010, after the home appliances and cars went to the countryside, the central “No. 1 Document†included building materials to the countryside to be included in the policy of stimulating farmers. In November last year, 51 ceramic sanitary ware enterprises and building materials logistics enterprises were selected for the majority of ceramics. Enterprises are full of expectations for the development of county and rural markets and rural markets. More ceramic enterprises have expressed their reluctance to let go of this "cake." Many Tao enterprises have begun to adjust their marketing strategies and began to work on the sinking of the network. With the development of building materials to the countryside, a group of brand enterprises will redesign products to create products more suitable for rural consumption in order to seize the rural market, which will lead to further improvement of logistics channels, quality supervision and after-sales service. At the same time of unlimited business opportunities, the market competition situation of “head breaking blood†is also difficult to avoid. The new real estate policy has a far-reaching impact In early 2011, in order to further consolidate the effect of the national real estate regulation and control policy, the “New Eight Articlesâ€, real estate tax, and personal housing provident fund interest rate increase and other real estate new policies were introduced, and the regulation was further upgraded and deepened. At present, from the major media reports, the launch of the new real estate policy has made few people see the house, buyers collectively wait and see, in the short term, the transaction volume of the major cities in China has rapidly declined. All along, the development of the domestic ceramic sanitary ware industry is closely linked with urban construction and building construction. The so-called "real estate and ceramics can be called the same father and son. One glory is glory, and one loss is lost." The government's series of regulation and suppression of housing prices policy can better see that the central government attaches great importance to the continued high housing prices. Affected by the state's macroeconomic regulation and control, China's real estate market will gradually achieve a rational return, many real estate developers have a wait-and-see attitude, especially in the first-tier cities, the property market is likely to appear in both volume and price. Therefore, the overall speed of new building construction will slow down this year. As the downstream industry of the real estate industry, the domestic building materials industry is bound to be seriously affected by the sales of domestic ceramic sanitary ware products, especially in the first half of the year. The export export situation is grim. At the beginning of the new year, President Hu Jintao paid a state visit to the United States. The US called the visit a "historic visit." In a joint interview with the US Wall Street Journal and the Washington Post, President Hu Jintao emphasized: "China and the United States are both good and bad, and the fight is hurt. The two countries should abandon the Cold War mentality." The Chinese Foreign Ministry also January 18 He said that China is committed to promoting the reform of the RMB exchange rate, while also stressing that the exchange rate is not the main reason for the trade imbalance between China and the United States. Recently, some experts predict that the RMB may rise by 4-6% in 2011. In addition to the international driving factors, the appreciation of the renminbi has also seen the need to curb inflation by the appreciation of the renminbi. According to a report released by the central bank on January 11, as of the end of 2010, China’s foreign exchange reserve balance reached US$2.8473 billion, a record high. Since most of China's ceramic export enterprises use US dollar settlement, the continuous appreciation of the RMB against the US dollar has led to the engulfment of profits of export enterprises. In addition to the impact of foreign anti-dumping, the situation of China's Jiantao Sanitary Ware in export and export in 2011 is grim. In recent years, a considerable number of export-oriented ceramic enterprises have accelerated their transformation and started to lay out the domestic market, which has made the competition in the ceramics market more intense in 2011. Online marketing is becoming more and more popular Today's online shopping can be described as “flying into the homes of ordinary people†and becoming one of the indispensable forms of life for consumers, especially the successful realization of online group purchases. According to relevant data, the global network trade volume reached US$200 billion in 2010, accounting for 42% of the total global trade. The rushing of the Internet market is also one of the “territory†that the vast number of ceramic enterprises competed fiercely in 2011. Internet marketing is a part of e-commerce, and the application of domestic ceramics to network marketing is still only in the initial stage of trial. The real e-commerce is “to electronically and network the various links of traditional business activities.†For the ceramics industry, online orders, consumer purchases, consumer data and consumption habits are realized through the network. This information is directly presented on the production side and the logistics side, thus completing a series of steps from order to shipment to logistics and distribution. With the increasing popularity of online shopping, some market-oriented ceramic companies have tried to e-commerce and promote online service channels. At present, the ceramic industry has Dongpan, Marco Polo, Jin Yitao, guppies mosaic and Shanghai doll family art bricks as the forerunners to open an online store in Taobao. Consumer preferences are difficult to control "market competition, the final battle terminal." What kind of products and services are provided by ceramic enterprises depends on the preferences of consumers, and they are inseparable from the participation of consumers. Today's consumers should comment on the products of non-consumer companies, consumers are no longer passive, they hope to be able to talk to the company at any time, and do not believe in authority, but also believe in intuition and word of mouth, which indicates that the era of production and marketing has been arrival. In order to occupy the market, ceramic enterprises need to do everything they can to “please†consumers and gain their favor. In 2011, the competition of ceramic enterprises was also a new round of confrontation for the target consumer groups. Consumer preferences have yet to be tested by the market and are still difficult to control. In this regard, Tao enterprises should pay attention to the following points: First, the rise of new healthy consumption. Affected by melamine, H1N1, etc., consumers prefer ceramic products for health, green and environmental protection concepts. The establishment of a healthy and environmentally friendly brand image will give more market opportunities for products. The second is the emergence of civilians and refined life trends. A new civilian consumer market has emerged, that is, ceramic products can satisfy the middle-income but fashion-conscious consumer psychology, while at the same time meeting the market for their purchasing power. High-end ceramic brands will compete at both ends. In order to meet the tide of “excellent peopleâ€, high-end ceramic brands must adjust their marketing strategies and launch new products that meet the next step of the consumer market.
A Hammer Drill, also known as a percussion drill or impact drill, is a power Tool used chiefly for drilling in hard materials.It is a type of rotary drill with an impact mechanism that generates a hammering motion. The percussive mechanism provides a rapid succession of short hammer thrusts to pulverize the material to be bored, so as to provide quicker drilling with less effort. If a hammer drill's impact mechanism can be turned off, the tool can be used like a conventional drill to also perform tasks such as screw driving.
Impact Drill
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