The 8th Spring Beijing Home Furnishing · Decoration · Building Materials Expo 2012
(Abbreviation: The 8th Beijing Home Expo in Spring 2012 )
Press release
Show time: 2012 March 23 - 25
Venue : Beijing · National Agricultural Exhibition Hall
Exhibition Scale: 20,000 square meters;
Exhibiting Brands: More than 200 home decoration building materials brands Â
Organizer: Residential Decoration Committee of China Building Decoration Association
China Building Sanitary Ceramics Association
All China Chamber of Commerce and Industry Furniture Decoration Chamber of Commerce Home Improvement Committee
Floor Circulation Committee of China Wood Circulation Association
Logistics and Market Branch of China Building Materials Federation
Dana Exhibition Group
Instructor: Wooden Door Professional Committee of China Wood Circulation Association; Interior Design Branch of China Architectural Society
Co-organizers: Beijing Red Star Macalline; Lanjingli Home Furnishing; Minlong Ceramic Headquarters
Organizer: Beijing Jiabohui Exhibition Co., Ltd .; Beijing Dehui Exhibition Co., Ltd.
Facing the terminal owner's high-end brand home building materials trend trend first exhibition
Famous Outlet Exhibition (Famous Brand Sale)
Provide overall design and overall decoration solutions, one-stop platform!
Return to zero
—— The transformation and upgrading of the 8th Beijing Home Expo in spring 2012
A few days ago, news came from the organizing committee of the 8th Beijing Home Expo in the spring of 2012. The house decoration committee of the China Building Decoration Association, the China Building Sanitary Ceramics Association, the home improvement committee of the China National Chamber of Commerce and Industry Furniture Decoration Industry Chamber of Commerce, and the Chinese wood industry circulation circulation Association flooring Committee, China building Materials Federation of logistics cum-market clubs, Dana exhibition Group, co-sponsored by the spring of 2012 eighth Beijing home · decorative building Materials Exposition (Beijing home Expo) will be held 23-25 March 2012 In the Beijing National Agricultural Exhibition Center, the shock opened the 2012 spring and summer decoration.
The Beijing Home Expo is held twice a year. From 2008 to the present, it has been successfully held for seven sessions. It has become the largest and most influential home building materials expo in North China. The cluster effect of the exhibition has multiplied year by year. The concept of swiftly spread in the word of mouth of the common people. With the increasingly fierce market competition, the home building materials market environment has undergone fundamental changes, product homogeneity and channel homogenization are serious, and consumer demand is becoming more and more diversified and personalized. Changes and speeding up the construction of a high-quality exhibition platform for the Home Expo, the organizer repositioned the 8th Beijing Home Expo in the spring of 2012 with the mentality of “ returning to zero and leapfrogging†.
1. Precise positioning  Serve the people of the capital
(1) The first exhibition of the trend of high-end brand home building materials facing terminal owners
2012 Eighth Beijing Spring Home Expo exhibition area of 20,000 square meters, the exhibition company set decoration, ceramic sanitary district, home textile furnishings soft loading area, electric kitchen area cabinets, doors and floor area, mixed-use zones, high-end brand exhibition, home The trend design exhibition area and other special exhibition areas, then the brand enterprises in the upstream, middle and lower reaches of the home furnishing industry will participate in the exhibition through strict selection and go to the quality home feast.
This home fair is operated by a professional team of Dana Exhibition Group. Through various effective publicity methods, the three-dimensional physical home fair, online home fair, plane home fair, aerial home fair and film and television home fair will be realized. Interaction will play a greater role in promoting the exchange of new technologies and new products for home building materials companies. A high-quality display platform will undoubtedly become the best stage for exhibitors to introduce new products and release and display new products.
In addition, the organizer of this Beijing Home Expo has created a new exhibition mode of "decoration company + decoration building materials and home products + designers, expert shopping guide area + trend display area", and introduced the concept of international popular overall home furnishing, consumers in related associations Under the guidance of experts and professional design companies, the scene can better understand the trend of home improvement trends, and can make a wider comparison and selection. At the same time, the organizing committee cooperated with the Home Furnishing Committee of the All China Chamber of Commerce and Industry Furniture and Decoration Industry Chamber of Commerce and Sina Home Furnishing to create a trend model room with the theme of "future home", and solicited overall design solutions for the entire industry. The 8th Beijing Home Expo in the spring of 2012 will be displayed on site, and will explain the future trend of home improvement in all aspects.
(2). Outlet Exhibition of Famous Products (Special Products Sale)
This year's home fair, the first-line well-known home furnishing, decoration, building materials brands will occupy a considerable share. While fully integrating brand resources, the organizing committee will focus on high-quality brands to sell famous products and create a "Famous Outlets Exhibition" to allow high-end brand products to enter ordinary families at the most favorable prices. Brands can obtain order quantity while carrying out brand display, and can continue brand activities from the home fair site to specialty stores, which can additionally drive sales in stores.
In March 2012, a time when the renovation season, as spring first direct face to face communication with the end consumer, the exchange of home improvement event, the organizers exhibitors linkage created by the "benefits to the extreme Designer Outlet Exhibition" spending spree will It will promote the consumption climax of decoration and purchase of building materials for the people in the capital, and become the "crater" of the 2012 spring and summer decoration customers to release demand!
(3), Provide overall design and overall decoration solutions, one-stop platform
With the continuous expansion of the overall concept, more and more home improvement building materials brands are also committed to the construction of overall solutions, such as Cobb Boloni overall home improvement, real creative decoration hardcover residential overall plan, Holocaust overall wardrobe, Dufini Whole bathroom, Haier whole cabinet, etc. Today, the overall design and overall decoration solutions have been widely recognized and accepted by consumers.
The 8th Beijing Home Expo in the spring of 2012 focused on the consumption needs of decoration owners, and joined the majority of exhibitors to provide consumers with the overall design of home and home decoration and overall decoration solutions, and provide "one-stop" services for owners.
(4) One decoration? Second decoration? Appreciation of home style? Here, there are answers
Have you bought a new house at home to be renovated? The furnishings, furniture, and home appliances in the house are old. What is popular in home decoration now? What new products are listed? How about the market of home furnishing, home decoration and building materials? Range of issues of concern to the people, the Eighth Beijing Spring Home Expo 2012 will give the answer.
At the 8th Beijing Home Expo in the spring of 2012 , the upstream, middle and lower reaches of home furnishing products are all available. More than 200 home furnishing and building materials brands will provide ordinary people with a true "one-stop" home furnishing, home furnishing and building materials shopping experience, fully satisfying The needs of primary and secondary decoration in Beijing.
In addition, the 8th Beijing Home Expo in the spring of 2012 focused on displaying the latest scientific and technological achievements of the latest home furnishing industry and the trendiest home furnishing style. In this year's home expo, ordinary people will be able to see the convenience of the latest home furnishing concepts to life, and enjoy the more beautiful scenery that trend home furnishing adds to daily life. At the same time, the Beijing Home Expo will further promote the concept of green, environmentally friendly, healthy and low-carbon home furnishing to the purchase of home furnishing through the participating brands, leading a humanized and international home furnishing concept.
2. Wonderful activities  Happy participation
The Beijing Home Expo has a strong marketing team and insight into the Beijing home furnishing and building materials consumer market. During the exhibition, a variety of interactive and effective supporting activities are tailored for exhibitors and consumers, building an important relationship between brands and consumers. platform. Activities include: presenting a sign-in gift on arrival; order drawing prizes - 100% prizes; Beijing Home Expo with all exhibitors to give back to Beijing consumers- " Famous Products Sale " ; brand home improvement voluntary consultation meeting; two large-scale collections every day Mining / group purchase activities; material procurement matchmaking meetings between central enterprise groups and star hotel procurement groups; " future home " -design and life (physical display of trend model); 2012 favorite home furnishing brand selection activity cum in the minds of consumers Awards Ceremony; 2012 China Home Furnishing Industry E-commerce Marketing Summit; Home Furnishing Trends / Home Design Trends Forum; Exhibitor Activities - Home Building Materials Brand New Product Launch / Brand Recommendation Conference, etc.
3. Strong publicity and promotion to ensure the effect of the exhibition
The Beijing Home Expo has 7 media accumulations, and at the same time, the "Wenzhou Home Expo" will be linked. The sharing of media resources between the two exhibitions will maximize the mobilization of media resources. In terms of publicity expenses, the organizing committee of this exhibition insists on generous, millions of advertisements are placed efficiently, and all-round publicity and promotion is carried out according to the composition of the audience, focusing on all aspects of the exhibition (exhibition dynamics + exhibition highlights + exhibitor dynamics + new products + special activities + Designers + consumption hotspots, etc.), through active promotion throughout the whole process, the implementation of a combination of "network media + print media + outdoor media + mobile media" and other three-dimensional bombing promotion; at the same time, through the home, Home improvement consumption hot spots, guide consumers to rational and healthy consumption, and at the same time pass on the latest home furnishing concepts to consumers, and spread the brand image and brand concept of major exhibitors to potential dealers and target consumers to the greatest extent.
(1) Outdoor advertising + community promotion strong propaganda, affecting terminal owners
★ Long-term outdoor advertisements, street sign advertisements, banners, community elevator advertisements, subway advertisements, bus body advertisements, bus videos, publicity posters, etc., are released in the Beijing urban home furnishing materials market cluster area and newly-received real estate communities and major urban areas. "Spreadtrum", "Ticket" direct investment, ticket delivery, SMS distinction, DM folder, community forums and other forms of publicity and promotion;
(2) Beijing media / TV / radio + professional magazines, fully promoted
★ In "Beijing Times", "Beijing Morning News", "Beijing Evening News", "Boutique Shopping Guide", "Beijing News", "Beijing Entertainment News", "Beijing Daily", "New Ride", "New Real Estate" , "Home Decoration", "Modern Kitchen and Bathroom", "Jushe · Asia-Pacific Furniture", "Jushe · Asia-Pacific Cabinet", "Ceramics · China Sanitary Ware", "Asia-Pacific Wood Industry" and other major newspapers in Beijing and other media and professional magazines Published soft articles and advertisements, Beijing TV station (multi-channel) + radio stations (traffic channels, music channels, news channels, etc.) interactively promote the promotion of exhibitions and participating brands.
(3) Strong escort throughout the network and extensive publicity
★ Soufang.com, Sohu.com, Sina.com, Phoenix.com, Netease.com, Tencent.com, Huicong.com, Home.Online and other more than 100 industry network media + together decoration network, building materials group purchase network, city group purchase network, Sohu focus and other dozens. Group buying websites and search engines such as Baidu, Google, Sogou, and Soso promote Beijing Home Expo throughout.
(4) Continue to advance through multiple channels, and the propaganda offensive will be more intense
★ Use the huge database resources of the organizing committee to mail 200,000 tickets and send 1 million electronic invitations;
★ Regularly produce "Special Report" and "Exhibition News" about the conference dynamics, exhibitors and exhibits, and distribute to professional buyers through 200,000 database resource systems and stores
Fourth, the eight advantages of the Beijing Home Expo support, to ensure the effectiveness of the exhibition
1. Organizational advantages: co-sponsored by industry-level authoritative associations (Zhongzhuang Association, etc.) + professional exhibition agencies (Dana Exhibition Group), the former has huge influence in the industry; the latter has rich experience and advantages in organizing exhibitions Is a professional exhibition organizer with strong exhibition strength. The "natural combination" of the authoritative industry association + professional exhibition organizing organization will undoubtedly provide a favorable guarantee for the success of the exhibition.
2. Project advantages: The upstream, midstream and downstream industries of home furnishing will be fully exhibited. The Beijing Brand Home Furnishing Voluntary Consultation will be held at the same time, and all famous Chinese brand home furnishing companies will be present.
3, time advantage: Beijing Home Fair opened nearly three years to see a sales data analysis of the Beijing home building materials industry, the spring industry sales accounted for about 60% of total annual sales. At the 8th Beijing Home Expo in the spring of 2012 , the golden decoration season in March selected to officially kick off the decoration consumption in the first half of the year, which will surely become the crater for the spring and summer decoration customers in 2012 to release demand.
4, site advantage: Beijing National Agricultural Exhibition Center perfected the hardware facilities, to ensure that exhibitors display image and effect; at the same time geographic location and convenient public transportation subway transportation, parking, large flow of people, this will create a good Home Trading flagship event.
5, publicity advantage: Media seventh accumulation; sharing and "Wenzhou Home Expo" media resources; three million publicity put in major print media, online media (including portals, professional website, buy website, community forums, Baidu and other search Engine promotion), outdoor media, mobile advertising, etc., to accurately radiate the consumer market, find accurate consumer demand, potential consumer groups and potential consumer groups for businesses, and create the most effective and popular home building materials event.
6, buyers invited advantages: a dedicated service team to invite buyers for new Shoufang community owners, have renovated the needs of potential owners, designers, industry professionals and other potential visitors within six months, by telephone, SMS, email, etc. Carry out multiple rounds of one-to-one invitations in multiple ways, at the same time open up online ticketing platforms, cooperate with major group purchase networks, community property cooperation and ticket delivery and other effective buyer invitation channels to jointly promote to ensure the quantity and quality of Beijing decoration owners and professional merchants .
7. Brand advantages: An efficient and intuitive interactive business platform, successfully held for the seventh consecutive Beijing Home Expo and established a good reputation, has become the first choice for the Beijing home furnishing industry and consumers. Brands and well-known products compete in the same field at zero distance, and business opportunities are indispensable.
8. Experience advantage: After years of hard work, the Beijing Home Expo is familiar with Beijing's home building materials market, understands the decoration needs of Beijing decoration owners and other consumers, and has mastered the changes in the market of home building materials in the Beijing market, and has rich experience in exhibition operations. At the same time, after many years of operation, it has conveyed and let consumers establish the impression of home improvement when they buy building materials.
9. Advantages of the event: The new planning team carefully prepares all kinds of supporting activities that are truly interactive and effective, so that the company's participation income can be guaranteed, and consumers can save more time, worry, money, and trouble when shopping. It will create a feast of home furnishing, decoration, and building materials that will allow the visiting merchants to integrate "home improvement building materials procurement and appreciation of trendy home design".
10. Effect advantage: The China Wedding Fair will be held in the same place at the same time, which will realize the customer superposition effect.
With the courage and determination of "Zeroing and Leaping", the 8th Beijing Home Expo in the spring of 2012 , under the guidance of the new exhibition positioning, built a bridge connecting the upstream and downstream industrial chains, and promoted the organic docking and linkage of the industrial chain. At the same time, with "innovation, creativity, leadership" as the main line, build a platform for industry exchange and cooperation, display the latest technology products and trends in the industry , let the same industry find adjustment coordinates in time, and promote the rapid development of the industry .
One year's plan lies in spring, illuminating the road to breakthrough with first mover advantage! Here-the 8th Beijing Home Expo in the spring of 2012, breaking through is in action.
The Organizing Committee of the 8th Beijing Home Expo in Spring 2012
2011-12-12
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