The hot sun indicates the arrival of the midsummer. It also means that half of the year has passed. Looking back at the solar heat utilization industry in the first half of the year, it can be described as a changeable situation. Some small and medium-sized solar energy companies are relatively confused about the direction of transformation and upgrading. They are not able to explore and develop new business opportunities and new models for the future development of the industry. Some solar energy distributors have taken the lead in facing the market difficulties of rural saturation and hopelessness. Withdrew from the market competition.
Since the beginning of this year, the domestic solar water heater market has been caught in an extremely difficult industry predicament. On the one hand, there is a disorderly market competition caused by low industry entry barriers, persistent price wars, over-promotion of overdrafts of future resources, and industry standards lagging behind the conceptual hype caused by the development speed of enterprise technologies and products; on the other hand, rural markets tend to Saturation, market demand has fallen sharply, urban commercial market development has been fruitless, consumption habits and product technology have not made major breakthroughs, the overall development of the industry fell into a declining channel of declines and losses, a large number of companies encountered unprecedented in the market expansion The predicament and pressure.
From the point of view of some solar energy companies, we learned that due to the dismal environment of the solar market this year, the number of companies has not grown too much, and many SMEs have stopped development and avoided market risks. For a solar energy heat utilization industry where the market growth experience is still less than 30 years and the mass marketization promotion is less than 5 years, it suddenly fell into a phased correction after three or five years of rapid development. Because the industry's future development space is unclear, the lack of confidence in fears, worries, and doubts arising from the sudden increase in the difficulty of expanding emerging markets far exceeds the actual performance and difficulties of the solar energy heat utilization market.
In addition, the rise in raw materials has also become a deterrent to some small and medium solar companies. In the first half of this year, the growth rate of solar energy companies declined in a straight line. At the same time, some solar energy companies predict that there may be a large number of solar energy companies that have been eliminated by the market due to poor management at the end of this year.
The heat energy utilization industry of the heat-guarantee house in the Baobao Estate is closely related to the real estate industry. The rise and fall of the real estate market also determines the prosperity of the solar heat utilization industry. In the first half of this year, China’s real estate industry encountered a series of policies to suppress the rapid decline in the volume of housing transactions. In some cities, there was a record of zero real estate transactions. However, prices in first-tier cities are still firm and they seem to be stable. The prices of second- and third-tier cities have risen instead of falling, and purchase restrictions have made it impossible for wealthy people to buy homes, while high housing prices have made it prohibitive for low-income people. This means that solar water heater products will be difficult to use. However, during the “12th Five-Year Plan†period, the central government also launched 36 million sets of affordable housing construction plans.
It is understood that in the national "Twelfth Five-Year Plan" strategic plan, new energy and new materials with solar energy utilization as the core belong to major strategic emerging materials, and will receive continuous policy support and promotion from the national strategic level. At the same time, the country’s introduction of tens of millions of affordable housing, new energy building demonstration applications, and construction and transformation of new rural towns will open up new space for the development of the domestic solar thermal utilization industry in the future.
In addition, the market consumption promoted by the national energy-saving and emission-reduction strategy presents a new direction of green, low-carbon, energy-saving and environmental protection. It also brings tens of thousands to the market penetration of solar thermal utilization and the development of multi-energy complementary hot water systems. Ton of market space. This directly puts forward higher requirements for domestic solar thermal energy companies to develop new products and new technologies under the comprehensive market and demand, and puts forward higher requirements for these enterprises in aspects of marketing, talents, and strategic planning.
The transition is the way out. This year is the first year of the “Twelfth Five-Year Planâ€. The country has made more adjustments to the economic growth mode on the macro level, emphasizing the realization of rapid economic growth based on the protection of the environment and resources. The heat utilization industry has new requirements.
It is understood that in the first half of this year, some brands of solar energy companies have stepped up their efforts in transformation and upgrading of new products and new technologies. Focusing on the application of solar energy in middle and high-rise buildings, Solar Solar focused its research on the mid-to-high-rise solar and building integration technologies and solar heating technology, and successfully developed split-type heat collection, pressurized water tank heat storage, intelligent control multiple protection, and backwater circulation. With core technologies, the company has launched a wide range of system solutions, including home-style villa central hot water systems, balcony wall-mounted hot water systems, centralized heat collection-separated household heat storage and hot water systems, and centralized heat collection-concentration storage and hot water systems. Applied in **, schools, hotels, communities and other construction areas. In addition, Solar Special Solar has promoted its products to 52 countries and regions around the world, while stabilizing the domestic solar energy engineering market, implementing the strategy of combining two legs and combining domestic and foreign markets to control products with high standards in the international market, and to market the domestic market. The quality products benefit the world.
According to industry sources, in the past five years, the rural solar water heater market has been boosted by government policies and a series of corporate measures. However, due to low industry barriers and lack of corporate strategy, there has been stagnation or even decline in rural markets due to excessive overdrafts. At that time, a large number of companies did not advance the strategic market layout and innovation of product technology solutions. Eventually, a collective dilemma emerged. This led to the development of the solar thermal utilization industry in 2011, which was in a momentary passive situation.
In China, there is not a lack of a good and sustainable market space, but a lack of new technologies, new products, new marketing, and new thinking that can continuously stimulate consumer demand and promote product upgrading. Many solar energy companies and distributors are under pressure to live up to their loneliness and will eventually win the market.
Since the beginning of this year, the domestic solar water heater market has been caught in an extremely difficult industry predicament. On the one hand, there is a disorderly market competition caused by low industry entry barriers, persistent price wars, over-promotion of overdrafts of future resources, and industry standards lagging behind the conceptual hype caused by the development speed of enterprise technologies and products; on the other hand, rural markets tend to Saturation, market demand has fallen sharply, urban commercial market development has been fruitless, consumption habits and product technology have not made major breakthroughs, the overall development of the industry fell into a declining channel of declines and losses, a large number of companies encountered unprecedented in the market expansion The predicament and pressure.
From the point of view of some solar energy companies, we learned that due to the dismal environment of the solar market this year, the number of companies has not grown too much, and many SMEs have stopped development and avoided market risks. For a solar energy heat utilization industry where the market growth experience is still less than 30 years and the mass marketization promotion is less than 5 years, it suddenly fell into a phased correction after three or five years of rapid development. Because the industry's future development space is unclear, the lack of confidence in fears, worries, and doubts arising from the sudden increase in the difficulty of expanding emerging markets far exceeds the actual performance and difficulties of the solar energy heat utilization market.
In addition, the rise in raw materials has also become a deterrent to some small and medium solar companies. In the first half of this year, the growth rate of solar energy companies declined in a straight line. At the same time, some solar energy companies predict that there may be a large number of solar energy companies that have been eliminated by the market due to poor management at the end of this year.
The heat energy utilization industry of the heat-guarantee house in the Baobao Estate is closely related to the real estate industry. The rise and fall of the real estate market also determines the prosperity of the solar heat utilization industry. In the first half of this year, China’s real estate industry encountered a series of policies to suppress the rapid decline in the volume of housing transactions. In some cities, there was a record of zero real estate transactions. However, prices in first-tier cities are still firm and they seem to be stable. The prices of second- and third-tier cities have risen instead of falling, and purchase restrictions have made it impossible for wealthy people to buy homes, while high housing prices have made it prohibitive for low-income people. This means that solar water heater products will be difficult to use. However, during the “12th Five-Year Plan†period, the central government also launched 36 million sets of affordable housing construction plans.
It is understood that in the national "Twelfth Five-Year Plan" strategic plan, new energy and new materials with solar energy utilization as the core belong to major strategic emerging materials, and will receive continuous policy support and promotion from the national strategic level. At the same time, the country’s introduction of tens of millions of affordable housing, new energy building demonstration applications, and construction and transformation of new rural towns will open up new space for the development of the domestic solar thermal utilization industry in the future.
In addition, the market consumption promoted by the national energy-saving and emission-reduction strategy presents a new direction of green, low-carbon, energy-saving and environmental protection. It also brings tens of thousands to the market penetration of solar thermal utilization and the development of multi-energy complementary hot water systems. Ton of market space. This directly puts forward higher requirements for domestic solar thermal energy companies to develop new products and new technologies under the comprehensive market and demand, and puts forward higher requirements for these enterprises in aspects of marketing, talents, and strategic planning.
The transition is the way out. This year is the first year of the “Twelfth Five-Year Planâ€. The country has made more adjustments to the economic growth mode on the macro level, emphasizing the realization of rapid economic growth based on the protection of the environment and resources. The heat utilization industry has new requirements.
It is understood that in the first half of this year, some brands of solar energy companies have stepped up their efforts in transformation and upgrading of new products and new technologies. Focusing on the application of solar energy in middle and high-rise buildings, Solar Solar focused its research on the mid-to-high-rise solar and building integration technologies and solar heating technology, and successfully developed split-type heat collection, pressurized water tank heat storage, intelligent control multiple protection, and backwater circulation. With core technologies, the company has launched a wide range of system solutions, including home-style villa central hot water systems, balcony wall-mounted hot water systems, centralized heat collection-separated household heat storage and hot water systems, and centralized heat collection-concentration storage and hot water systems. Applied in **, schools, hotels, communities and other construction areas. In addition, Solar Special Solar has promoted its products to 52 countries and regions around the world, while stabilizing the domestic solar energy engineering market, implementing the strategy of combining two legs and combining domestic and foreign markets to control products with high standards in the international market, and to market the domestic market. The quality products benefit the world.
According to industry sources, in the past five years, the rural solar water heater market has been boosted by government policies and a series of corporate measures. However, due to low industry barriers and lack of corporate strategy, there has been stagnation or even decline in rural markets due to excessive overdrafts. At that time, a large number of companies did not advance the strategic market layout and innovation of product technology solutions. Eventually, a collective dilemma emerged. This led to the development of the solar thermal utilization industry in 2011, which was in a momentary passive situation.
In China, there is not a lack of a good and sustainable market space, but a lack of new technologies, new products, new marketing, and new thinking that can continuously stimulate consumer demand and promote product upgrading. Many solar energy companies and distributors are under pressure to live up to their loneliness and will eventually win the market.
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