"Transformers 3" implanted Chinese brand inspirational hardware marketing

On July 14th, the long-awaited “Transformers 3: When the Moon is Dark” produced the premiere of the company Ramon in Shanghai. The series of creative activities included the first visit of a male and female protagonist to China. Get together for the Transformers 3 premiere! Although the Hollywood visual blockbusters had only been publicly staged in the domestic cinema for a week, their popularity has reached almost the same level. Online commentary spoilers, advertisements, large inventory, and other articles have also been talked about by netizens. Foreign audiences who have seen the best in the rest of the world have also revealed that “Transformers 3” is a large block of domestic brands. !

This hugely-invested movie can make people know where the money is spent at a glance: the exquisite motion capture can present the many intentions of the playwright Kruger, making the rivalry between the Autobots and the Decepticons appear more human than There are more emotions; the texture of the picture is also more abundant and refined than the previous two, and it must have done great hard work on the art. Every robot is extremely personal. Of course, in order to achieve these results, Michael Bay's team did not receive less advertising fees, the first half seems to be Lenovo lenovo special series, the human protagonists are wearing MTS Bonwe - it is worthy of a business-minded company, donated Tsinghua Building towers and inserting advertisements into Hollywood blockbusters are both hands-on. There is a more middle line between them. It is estimated that the Chinese audience will be hilarious. “Let me finish my Shuhua milk first” and at the same time you can see the speaker holding a box of Erie.

Although these implanted advertisements are considered by many people to be the laughing spots of the movie, it is undeniable that these brands started to move toward the world through the “Daifeng 3” style, which is helpful to the development of the international market. At least people know its existence. The atmosphere in which “Change 3” has not yet been released in China has also been due to some of these reasons.

In the author's opinion, this method can be said to be a shortcut to the internationalization of corporate brands. In this era of information and media, the launch of a brand, in addition to the excellent quality of the company’s products, depends heavily on the dissemination of the media. Even in many cases, the future of a company is determined. Many companies now recognize this, and the advertising costs are often huge. In fact, to prove that the role of publicity is very simple, taking a detergent example, a few years ago, there was a brand of detergent called Vitality 28, which was very popular at the time, but then it could not be found in the market. The reason for its presence is that the brands that rely on advertisements, such as Diaoban and Mystery, have seized the market, and in the end it can only safely exit.

Hardware industry, many people will feel very far away from people's lives, it seems that the word is not inherently intimacy, in fact, a large part of the reason is that the lack of propaganda, at least the hardware industry, there are so few people often talk about the ad Words: special steps, the general feeling of flying. The hardware industry has to go global, get in touch with international standards, and enter the global market. The author believes that propaganda is indispensable, and it is entirely possible to learn from the methods of these companies.